.png)
ActiveCampaign Integration Guide
Connect ActiveCampaign with enterprise systems through its REST API, selected webhook notifications, bulk Contact imports, and secure API authentication.
ActiveCampaign integration options at a glance
ActiveCampaign provides a versioned REST API for Contacts, Accounts, Deals, Campaigns, Automations, Lists, Tags, custom fields, and related resources. Selected webhook events can notify external endpoints about changes, although webhook coverage is not universal across every object or field. ActiveCampaign also documents bulk Contact imports for larger audience loads, with potentially asynchronous processing. API keys using the Api-Token header support account-controlled integrations, while OAuth 2.0 supports delegated access for multi-account or customer-facing applications. Martini can consume these APIs, receive webhook notifications through an exposed REST endpoint, transform JSON, orchestrate synchronization workflows, and schedule reconciliation or retry processing.
| Integration point | Supported by ActiveCampaign? | Common use cases | How Martini supports it |
|---|---|---|---|
| REST APIs | Yes | ActiveCampaign's versioned REST API supports Contacts, Accounts, Deals, Campaigns, Automations, Lists, Tags, custom fields, and related resources. It is the primary mechanism for creating, updating, querying, and associating data. | Martini can consume the REST endpoints from workflows, map JSON payloads, apply business rules, expose selected operations through its own API, and coordinate multi-step resource updates. |
| Webhooks and outbound callbacks | Limited | ActiveCampaign supports webhook notifications for selected events involving resources such as Contacts, Deals, Campaigns, and Automations. Coverage is not universal for every object, field, or change. | Martini can expose a REST API endpoint or webhook-consuming workflow, validate notifications, deduplicate events, retrieve the current resource, and route the result downstream. |
| Bulk Contact import | Limited | ActiveCampaign documents bulk Contact imports for loading larger audiences without issuing one request per Contact. Processing may be asynchronous and can include rejected rows or import results. | Martini can prepare transformed import payloads, submit bulk Contact requests, track processing where supported, preserve rejected rows, and schedule remediation or retry workflows. |
| Authentication | Yes | Account-controlled server integrations can use an API key in the Api-Token header and an account-specific API host. OAuth 2.0 is available when users must delegate access to ActiveCampaign accounts. | Martini can store API keys, OAuth credentials, account URLs, and related configuration in secured environment settings and use them from workflows without embedding secrets in definitions. |
| JSON payloads | Yes | ActiveCampaign REST requests and responses use JSON for resource data, relationships, filters, and operation results. | Martini can parse, validate, map, enrich, and transform ActiveCampaign JSON into canonical or target-system schemas. |
| Scheduled synchronization | Yes | Scheduled REST API queries are appropriate for reconciliation, retry processing, and changes not covered by ActiveCampaign's selected webhook events. | Martini can schedule workflows, maintain checkpoints, paginate through collections, throttle processing, and reconcile objects such as Contacts, Deals, or Lists. |
| File and attachment APIs | Not confirmed | A general-purpose file or attachment API was not confirmed for the primary Contact, Account, Deal, and Campaign scenarios. | Martini should verify the specific ActiveCampaign resource endpoint before implementing file transfer rather than assuming arbitrary attachment support. |
How ActiveCampaign exposes data and business events
ActiveCampaign REST APIs
ActiveCampaign's versioned REST API is the primary integration mechanism for Contacts, Accounts, Deals, Campaigns, Automations, Lists, Tags, custom fields, and related resources. Requests and responses use JSON, with endpoint-specific pagination, filtering, and relationship behavior.
Martini implementation pattern
Martini implementation pattern: a workflow authenticates against the account-specific ActiveCampaign API host, retrieves or submits the required resource, maps the JSON into a canonical or target schema, applies business rules, and records identifiers and processing status. Reusable workflows can centralize Contact upsert, List membership, Tag management, and Deal synchronization.
Implementation sequence
ActiveCampaign Webhooks
ActiveCampaign supports webhook notifications for selected account events, including activity involving Contacts, Deals, Campaigns, Automations, and other supported resources. Notifications should be treated as change hints rather than a complete event stream for every object or field.
Martini implementation pattern
Martini implementation pattern: expose a controlled REST API endpoint, validate and deduplicate the notification, retrieve the current ActiveCampaign object when the payload is incomplete, and orchestrate downstream updates. Scheduled reconciliation covers changes that are not represented by the configured webhook events.
Implementation sequence
ActiveCampaign Bulk Contact Import
ActiveCampaign documents bulk Contact import for larger audience loads. The operation can be asynchronous, so the integration must account for submission status, processing results, rejected rows, and retry or remediation handling.
Martini implementation pattern
Martini implementation pattern: read Contacts from an external source, transform fields and subscription attributes, submit the bulk import request, and monitor the result where the API provides status information. Failed rows are persisted separately so they can be corrected without replaying successful records.
Implementation sequence
Scheduled ActiveCampaign Synchronization
Scheduled REST API synchronization is useful for reconciliation, retry processing, and objects or changes that are not covered by selected ActiveCampaign webhook events. Collection endpoints must be processed with their documented pagination behavior.
Martini implementation pattern
Martini implementation pattern: a scheduler starts a workflow with a stored checkpoint, retrieves pages of ActiveCampaign data, applies throttling and idempotent upserts, and advances the checkpoint only after successful processing. Errors are isolated for retry and later reconciliation.
Implementation sequence
Common ActiveCampaign integration patterns
Pattern 1: Synchronize Contacts and Accounts with a CRM
When to use this pattern
Use this pattern when ActiveCampaign and a CRM must share customer identity, organization, segmentation, and consent-related data. It supports CRM-to-ActiveCampaign synchronization, bidirectional designs, or scheduled reconciliation where webhook coverage is insufficient.
Integration direction
Example Mapping
| ActiveCampaign Field | Canonical Field | Target Field |
|---|---|---|
| contact.email | ||
| organization | account.name | Account name |
| tags | marketing.segmentTags | Tags |
| list memberships | subscription.lists | Lists |
Martini implementation pattern
Martini retrieves source Contacts and Accounts or receives supported change notifications, resolves records using stable external IDs and governed email matching, and creates or updates ActiveCampaign resources. It applies consent and subscription rules before changing Lists or Tags, sequences parent and child associations, and routes validation, rate-limit, and duplicate conflicts through retry workflows.
Martini capabilities used
- workflows
- API consumption
- data mapping
- business rules
- scheduled synchronization
- error handling
Pattern 2: Synchronize CRM opportunities to ActiveCampaign Deals
When to use this pattern
Use this pattern when sales pipeline activity should drive marketing automation in ActiveCampaign. The workflow maps source opportunities into Deals, Pipelines, and Stages and can optionally return selected ActiveCampaign status data to the CRM.
Integration direction
Example Mapping
| ActiveCampaign Field | Canonical Field | Target Field |
|---|---|---|
| opportunityId | deal.sourceId | Deal external identifier |
| opportunityName | deal.name | Deal name |
| stage | deal.stage | Deal Stage |
| accountId | deal.accountId | Account association |
Martini implementation pattern
Martini consumes CRM opportunity data, translates source lifecycle states into configured ActiveCampaign Pipeline and Stage values, ensures the related Contact or Account exists, and upserts the Deal using a stable source ID. Missing associations, invalid stages, and transient API failures are isolated and retried without creating duplicate Deals.
Martini capabilities used
- workflow orchestration
- API consumption
- data transformation
- association handling
- idempotency
- retry processing
Pattern 3: Process ActiveCampaign webhook events downstream
When to use this pattern
Use this pattern when selected ActiveCampaign events should update a CRM, support platform, data store, or internal notification channel in near real time. It is appropriate only after confirming that the required event types are available.
Integration direction
Example Mapping
| ActiveCampaign Field | Canonical Field | Target Field |
|---|---|---|
| event type | event.type | workflow route |
| resource identifier | object.externalId | source object ID |
| contact identifier | contact.id | Customer ID |
| event timestamp | event.occurredAt | Last activity timestamp |
Martini implementation pattern
Martini exposes a REST endpoint for ActiveCampaign notifications, validates the request, records an event key, and retrieves the current Contact, Deal, Campaign, or Automation when the notification lacks complete business data. It enriches and routes the result, uses idempotent downstream writes, and sends failed events to controlled retry or reconciliation processing.
Martini capabilities used
- API exposure
- webhook consumption
- validation
- deduplication
- API consumption
- routing
- error handling
Pattern 4: Migrate a Contact audience with bulk import
When to use this pattern
Use this pattern for a large Contact migration from a CRM, database, spreadsheet-processing workflow, or legacy marketing platform. It reduces individual Contact calls while preserving validation, consent, and rejected-row handling.
Integration direction
Example Mapping
| ActiveCampaign Field | Canonical Field | Target Field |
|---|---|---|
| customer_email | contact.email | |
| customer_name | contact.fullName | firstName and lastName |
| subscription_status | consent.status | List subscription state |
| segment_code | marketing.segment | Tag |
Martini implementation pattern
Martini reads source data in batches, validates required Contact and consent fields, transforms rows into the ActiveCampaign bulk import structure, and submits the import. It tracks asynchronous processing where supported, stores rejected rows and error details, and applies follow-up List or Tag operations when they are not part of the import request.
Martini capabilities used
- scheduled workflows
- file or data-source processing
- data mapping
- validation
- API consumption
- batch orchestration
- error handling
Applications commonly integrated with ActiveCampaign
ActiveCampaign can be integrated with CRM, commerce, support, collaboration, and enterprise business applications when customer, sales, consent, or engagement data must be coordinated. The following are practical architecture patterns; exact object and event coverage should be confirmed for each implementation.
| Application | Scenario | Direction | Martini Pattern |
|---|---|---|---|
| Salesforce | Synchronize Contacts, Accounts, opportunities, lifecycle stages, marketing segmentation, and selected campaign outcomes across CRM and marketing automation. | Salesforce → Martini → ActiveCampaign | Martini consumes Salesforce and ActiveCampaign APIs, matches records using stable external identifiers, maps lifecycle and segmentation fields, applies Lists and Tags, and routes validation or association failures to retry processing. |
| Shopify | Send customer, order, and purchase information to ActiveCampaign for segmentation and post-purchase automation. | Shopify → Martini → ActiveCampaign | A Martini workflow retrieves or receives Shopify customer and order data, transforms it into ActiveCampaign Contacts and custom fields, applies Lists or Tags, and uses idempotent keys to prevent duplicate updates. |
| WooCommerce | Synchronize online shoppers and purchase activity with ActiveCampaign Contacts, Lists, Tags, and Automations. | WooCommerce → Martini → ActiveCampaign | Martini orchestrates WooCommerce and ActiveCampaign API calls, maps customer and purchase attributes, applies consent rules, and retries transient failures without repeating successful Contact or List operations. |
| Microsoft Dynamics 365 | Align Accounts, Contacts, sales opportunities, and marketing lifecycle data across CRM and marketing automation. | Microsoft Dynamics 365 → Martini → ActiveCampaign | Martini translates Dynamics entities and opportunity states into ActiveCampaign Accounts, Contacts, Deals, Pipelines, and Stages, enforcing ordering rules when related objects must exist first. |
| Zendesk | Coordinate support Contacts and customer lifecycle data with marketing segmentation and communication preferences. | Zendesk → Martini → ActiveCampaign | A workflow retrieves selected Zendesk customer or status changes, validates consent and data-sharing rules, updates ActiveCampaign Contacts or Tags, and records rejected or incomplete associations for review. |
| HubSpot | Support coexistence, migration, or selective synchronization of Contacts and lifecycle attributes between marketing platforms. | HubSpot → Martini → ActiveCampaign | Martini reads HubSpot data, applies configurable matching and field transformations, submits individual or bulk ActiveCampaign Contact operations, and preserves rejected rows and import results for remediation. |
| Slack | Send operational notifications about ActiveCampaign Deals, Campaigns, Automations, or selected webhook events to internal teams. | ActiveCampaign → Martini → Slack | Martini receives or polls ActiveCampaign events, enriches the payload with current object data, applies routing rules, and calls Slack with a concise notification while isolating delivery failures for retry. |
| NetSuite | Synchronize customer and order-related data with ActiveCampaign Contacts and lifecycle programs. | NetSuite → Martini → ActiveCampaign | A scheduled Martini workflow extracts configured NetSuite customer or order data, maps it to ActiveCampaign Contacts, Lists, Tags, or custom fields, and tracks checkpoints, rate limits, and failed records. |
How to build a ActiveCampaign integration in Martini
Objective
Establish the ActiveCampaign account configuration and authentication model before building resource workflows.
Instructions in Martini
- Use the account-specific ActiveCampaign API base URL.
- Store the API key in Martini Secrets Management rather than workflow definitions.
- Use OAuth 2.0 when delegated access across multiple accounts is required.
- Configure target-system credentials and environment-specific values separately.
Objective
Select the trigger that matches the required freshness and the confirmed ActiveCampaign event coverage.
Instructions in Martini
- Use a REST API workflow for request-driven operations.
- Expose a Martini REST endpoint for supported ActiveCampaign webhook notifications.
- Use a scheduler for reconciliation, polling, retries, and uncovered changes.
- Confirm the required ActiveCampaign webhook event before adopting an event-first design.
Objective
Acquire the current ActiveCampaign resource and account for incomplete notifications, pagination, and relationships.
Instructions in Martini
- Parse webhook notifications and identify the event and resource.
- Retrieve the current Contact, Account, Deal, Campaign, or Automation when needed.
- Process collection endpoints page by page.
- Store checkpoints or synchronization windows for scheduled workflows.
Objective
Coordinate ActiveCampaign operations and dependent systems as a maintainable Martini workflow.
Instructions in Martini
- Separate validation, lookup, transformation, write, and acknowledgement stages.
- Sequence Accounts, Contacts, and Deals when associations depend on parent records.
- Reuse common Contact upsert, List, Tag, and Deal operations.
- Apply routing rules for CRM, support, commerce, and notification targets.
Objective
Convert ActiveCampaign JSON and account-specific fields into a stable canonical or target-system model.
Instructions in Martini
- Map Contacts, Accounts, Deals, Lists, Tags, and custom fields explicitly.
- Maintain configurable mappings for account-specific custom field identifiers.
- Normalize dates, identifiers, subscription states, and lifecycle values.
- Validate required fields before submitting ActiveCampaign requests.
Objective
Protect data quality, consent state, and duplicate prevention during synchronization.
Instructions in Martini
- Use stable external identifiers where possible.
- Define email matching and duplicate handling for Contacts.
- Do not overwrite opt-in or opt-out state without an explicit rule.
- Apply pipeline, stage, List, Tag, and association rules consistently.
Common ActiveCampaign data objects used in integrations
| Object | Typical Use | Common target systems | Martini handling |
|---|---|---|---|
| Contacts | Manage people for marketing, sales, communication, segmentation, and subscription-related workflows. | CRM, commerce platforms, support platforms, data warehouses, and customer databases | Martini can upsert Contacts, match by external identifier or carefully governed email rules, map custom fields, apply Lists and Tags, and enforce consent rules. |
| Accounts | Represent organizations associated with Contacts and sales activity. | CRM, ERP, customer success platforms, and master-data stores | Martini maps organization identifiers and attributes, creates or updates Accounts, and sequences Account processing before dependent Contact or Deal associations. |
| Deals | Represent sales opportunities in pipelines and stages. | CRM, ERP, forecasting platforms, and sales data stores | Martini translates source opportunity states into ActiveCampaign Deal Pipelines and Deal Stages, maintains source IDs, and handles missing associations or rejected updates. |
| Campaigns | Represent email campaign definitions and campaign-related data. | CRM, analytics platforms, notification systems, and reporting stores | Martini can query or process supported Campaign data through REST workflows and route selected events or outcomes to downstream systems. |
| Automations | Represent automated marketing and sales workflows managed in ActiveCampaign. | CRM, operations dashboards, notification platforms, and governance stores | Martini can query supported Automation resources and process selected webhook notifications, while keeping ActiveCampaign as the system of execution. |
| Lists | Organize Contact audiences and subscription status. | CRM, consent stores, commerce platforms, and customer data platforms | Martini applies explicit List membership rules, preserves subscription state, and prevents unintended overwrites during synchronization. |
Authentication and security considerations
API keys and OAuth 2.0
ActiveCampaign supports API keys sent in the Api-Token header for account-controlled integrations. OAuth 2.0 is available when users must delegate access to one or more ActiveCampaign accounts.
Secrets and account configuration
Store API keys, OAuth credentials, account-specific API hosts, and related configuration in Martini's secured environment and secrets configuration. Do not embed credentials in workflow definitions or log output.
Endpoint protection
Webhook receiving endpoints should be exposed through an appropriate Martini API security design, with request validation, controlled access, and careful handling of contact and consent data.
Operational considerations for ActiveCampaign integrations
Rate limits and pagination
ActiveCampaign API usage is subject to platform and account limits. Process collections page by page, regulate concurrency, and use backoff for rate-limit or transient responses.
Idempotency and associations
Use stable source identifiers and explicit event keys to prevent duplicate updates. Define ordering for Accounts, Contacts, Deals, Lists, Tags, and their relationships.
Schema and consent changes
Custom fields, Lists, Tags, Pipelines, and Stages are account-specific and can change. Validate required fields and protect opt-in, opt-out, and subscription state with explicit business rules.
Webhook and bulk reliability
Webhook notifications may require follow-up retrieval and deduplication. Bulk Contact imports may be asynchronous, so preserve submission status, rejected rows, and processing results.
Testing and observability
Test realistic pagination, associations, duplicate events, rejected imports, and rate-limit behavior. Monitor workflow failures, webhook delays, API status codes, correlation identifiers, and unresolved retry items without exposing API keys or unnecessary contact data.
Why use Martini instead of scripts or point-to-point integrations?
Centralized orchestration
Martini coordinates ActiveCampaign API calls, webhook handling, target-system writes, scheduled reconciliation, and retry processing in workflows rather than scattering logic across scripts.
Reusable integration logic
Common operations such as Contact upsert, List membership, Tag management, and Deal synchronization can be implemented as reusable workflow assets with consistent validation and error handling.
Controlled transformation
Martini provides explicit mapping, transformation, and business-rule stages for account-specific custom fields, consent state, associations, and target-system schemas.
Operational reliability
Compared with point-to-point integrations, Martini provides a place to manage secrets, checkpoints, throttling, idempotency, monitoring, retries, and controlled API exposure as integration requirements evolve.
Frequently asked questions
ActiveCampaign can be integrated through its versioned REST API, selected webhook notifications, and documented bulk Contact import capability. API keys support account-controlled server integrations, while OAuth 2.0 supports delegated access. Scheduled REST API synchronization can reconcile changes that are not covered by webhook events.
Yes. Martini can consume ActiveCampaign REST APIs, receive supported ActiveCampaign webhook notifications through an exposed REST API, submit bulk Contact imports, transform JSON data, and orchestrate synchronization with CRM, commerce, support, database, and notification systems.
No. A dedicated ActiveCampaign connector is not required. Martini can use ActiveCampaign's documented REST APIs, selected webhook events, bulk Contact import capability, and API authentication methods through workflows and APIs.
Lonti does not charge an additional per-connector or per-vendor fee to integrate ActiveCampaign. The integration is subject to the provisioned capacity of the Martini environment. Separate costs may apply from ActiveCampaign, cloud infrastructure, or other third-party systems depending on subscription, usage, and deployment model.
The ActiveCampaign REST API is the primary mechanism for Contacts, Accounts, Deals, Campaigns, Automations, Lists, Tags, and related resources. Use selected webhooks for supported event-driven scenarios, bulk Contact import for larger audience loads, and scheduled REST reconciliation for changes not covered by webhook events. A current public GraphQL or SOAP API was not confirmed.
ActiveCampaign supports webhook notifications for selected events and resources, but coverage is not universal for every object or field. Martini can receive and validate those notifications, deduplicate them, retrieve the current resource when necessary, and use scheduled synchronization for unsupported or missed changes.
Martini retrieves or receives ActiveCampaign JSON, maps it to a canonical or target-system model, applies matching, consent, association, List, Tag, and pipeline rules, and writes the result to downstream systems. Configurable mappings are important because custom field identifiers and other account settings can differ between ActiveCampaign accounts.
A Martini implementation can distinguish authentication, validation, missing-resource, rate-limit, and transient server failures; apply throttling and exponential backoff; and route unresolved records to retry or dead-letter processing. Stable external identifiers, event keys, and idempotent writes help prevent duplicate Contacts, Deals, Tags, List memberships, and webhook effects. Martini can also expose an API façade that wraps selected ActiveCampaign operations for controlled internal consumers.
Related Martini documentation
API Workflows
Connect ActiveCampaign with your enterprise systems
Use Martini to build maintainable ActiveCampaign integrations around REST APIs, selected webhooks, bulk Contact imports, secure authentication, data mapping, workflow orchestration, and operational controls.