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Google Ad Manager Integration Guide
Connect Google Ad Manager with enterprise systems through REST and SOAP APIs, asynchronous reporting, scheduled workflows, and controlled data synchronization.
Google Ad Manager integration options at a glance
Google Ad Manager supports resource-oriented REST APIs for current integrations and extensive SOAP services for existing or specialized capabilities. Its reporting model is asynchronous: applications submit a report job, poll its status, download the completed result, and process the output. Martini can authenticate with Google OAuth 2.0 or an appropriately configured service account, orchestrate scheduled workflows, paginate through inventory and campaign objects, transform CSV or structured responses, and write normalized data to databases or downstream applications. General-purpose webhooks for all object changes were not confirmed, so scheduled polling, report jobs, and reconciliation are usually more dependable than event assumptions.
| Integration point | Supported by Google Ad Manager? | Common use cases | How Martini supports it |
|---|---|---|---|
| REST APIs | Yes | Manage supported networks, inventory, advertisers, orders, line items, creatives, users, and related resources through resource-oriented endpoints. Verify that the required resource and operation are available in the selected API version. | Martini can consume Google Ad Manager REST endpoints from workflows, authenticate requests, map responses, apply business rules, and expose controlled APIs to downstream systems. |
| SOAP APIs | Yes | Use services such as OrderService, LineItemService, CreativeService, InventoryService, UserService, and ReportService for existing integrations or capabilities with incomplete REST coverage. | Martini can consume SOAP services, handle WSDL and namespace requirements, orchestrate multiple service calls, and route service-level errors for retry or review. |
| Bulk / async / batch APIs | Yes | Generate asynchronous reports and process multiple objects or statement-based operations with service-specific pagination and batch behavior. | Martini can submit jobs or batches, persist identifiers, poll with bounded backoff, process pages, capture partial failures, and continue or compensate according to business rules. |
| File / attachment APIs | Limited | Download completed reports, commonly in CSV-oriented formats, and handle creative or asset-related operations through the relevant creative resources. This is not a general-purpose file repository. | Martini can retrieve report files, parse CSV or structured content, transform columns, and route creative metadata or asset operations through the appropriate API resource. |
| Database / analytics access | Limited | Extract API and report data for persistence in databases, warehouses, or analytics platforms. Google Ad Manager does not provide direct SQL access to its internal database. | Martini can normalize extracted data and write it to supported SQL targets or other downstream analytics interfaces, while keeping source access API-based. |
| Authentication | Yes | Protect API access with Google OAuth 2.0, the Google Ad Manager scope, and network-level permissions. Service accounts may be used where the Google and Ad Manager configuration supports them. | Martini can keep credentials in configured secrets, use environment-specific authentication settings, and apply least-privilege identities to workflows and APIs. |
| Webhooks / outbound callbacks | Not confirmed | No general-purpose notification mechanism for every advertiser, order, line-item, creative, or ad-unit change was confirmed. Operation-specific Google notifications should not be generalized. | Martini can use scheduled triggers, polling, report jobs, or a confirmed operation-specific notification endpoint rather than assuming universal Ad Manager webhooks. |
| GraphQL APIs | Not confirmed | No official Google Ad Manager GraphQL API was identified in the supplied research. | Martini should use the confirmed REST or SOAP interfaces instead of assuming GraphQL coverage. |
How Google Ad Manager exposes data and business events
Google Ad Manager REST APIs
Google Ad Manager provides resource-oriented REST endpoints for supported networks, inventory, advertisers, orders, line items, creatives, users, and related objects. Coverage is resource- and version-specific, so the required operation should be confirmed before implementation.
Martini implementation pattern
Martini implementation pattern: a workflow authenticates with Google OAuth 2.0 or an appropriately configured service account, calls the required REST resource, handles pagination and retryable responses, maps the payload into a canonical model, and writes or exposes the result for downstream systems.
Implementation sequence
Google Ad Manager SOAP APIs
Google Ad Manager maintains extensive SOAP services, including OrderService, LineItemService, CreativeService, InventoryService, UserService, and ReportService. SOAP remains relevant for existing integrations and capabilities without equivalent REST coverage.
Martini implementation pattern
Martini implementation pattern: a workflow consumes the selected WSDL service, supplies the required namespaces and statement parameters, paginates responses, orchestrates dependent calls, and converts SOAP responses into the target model.
Implementation sequence
Asynchronous Google Ad Manager reporting
Google Ad Manager reports are generated asynchronously. A client submits a report definition, waits for the report job to complete, downloads the result, and transforms it for analytics, finance, or reconciliation.
Martini implementation pattern
Martini implementation pattern: a scheduled workflow submits the report, stores the report job ID, polls with bounded delays and a maximum duration, downloads the completed CSV-oriented result, validates the schema, and loads normalized rows into a database or analytics platform.
Implementation sequence
Google Ad Manager file and creative operations
Completed reports can be downloaded, and creative services support creative and asset-related operations. These capabilities do not constitute a general-purpose document or attachment repository.
Martini implementation pattern
Martini implementation pattern: a workflow retrieves the report or calls the relevant creative resource, validates content type and metadata, maps the result, and stores either normalized data or approved asset references in the target system.
Implementation sequence
Scheduled reconciliation
Because universal object-change webhooks were not confirmed, scheduled API reads, report jobs, and reconciliation provide a dependable way to detect changes and compare Ad Manager data with downstream systems.
Martini implementation pattern
Martini implementation pattern: a scheduler starts an incremental or full comparison, retrieves current Ad Manager objects or reports, compares stable identifiers and business fields with the target state, applies approved changes, and records exceptions for review.
Implementation sequence
Common Google Ad Manager integration patterns
Pattern 1: Build a scheduled reporting pipeline
When to use this pattern
Use this pattern when delivery, revenue, impressions, clicks, inventory, or other reporting data must be loaded into a warehouse, database, or analytics platform on a daily, hourly, or controlled schedule.
Integration direction
Example Mapping
| Google Ad Manager Field | Canonical Field | Target Field |
|---|---|---|
| Order ID | sourceOrderId | order_id |
| Line Item ID | sourceLineItemId | line_item_id |
| Impressions | impressions | impressions |
| Revenue | revenueAmount | revenue_amount |
Martini implementation pattern
A scheduler-triggered Martini workflow authenticates, submits the report job, stores its identifier, polls with backoff, downloads the result, validates report columns and time zones, maps rows to a warehouse schema, and uses a processing key to prevent duplicate loads. Timeout, quota, and malformed-report failures are routed separately from row-level validation errors.
Martini capabilities used
- workflows
- scheduling
- API consumption
- asynchronous orchestration
- data mapping
- CSV and JSON processing
- business rules
- error handling
Pattern 2: Synchronize advertisers, orders, and line items
When to use this pattern
Use this pattern when ad-sales operations need approved Google Ad Manager campaign data in Salesforce, NetSuite, or an order-management system, or when downstream status must be reconciled back to Ad Manager.
Integration direction
Example Mapping
| Google Ad Manager Field | Canonical Field | Target Field |
|---|---|---|
| Advertiser.id | advertiserSourceId | External_Advertiser_Id__c |
| Order.id | orderSourceId | External_Order_Id__c |
| Order.name | orderName | Name |
| LineItem.status | lineItemStatus | Campaign_Status__c |
Martini implementation pattern
Martini retrieves paginated Advertisers, Orders, and LineItems, resolves relationships, validates required identifiers, and performs idempotent upserts to the target. Business rules can reject inactive advertisers or incomplete schedules, while source IDs and correlation keys prevent duplicates during retries.
Martini capabilities used
- scheduled workflows
- REST or SOAP API consumption
- pagination
- data mapping
- validation
- business rules
- idempotent processing
- retry handling
Pattern 3: Govern creatives and inventory
When to use this pattern
Use this pattern when publishing teams need to detect naming violations, missing targeting or scheduling fields, inactive inventory references, or unapproved creative configurations before operational or trafficking processes proceed.
Integration direction
Example Mapping
| Google Ad Manager Field | Canonical Field | Target Field |
|---|---|---|
| AdUnit.id | inventorySourceId | u_source_inventory_id |
| Creative.name | creativeName | u_creative_name |
| Creative.status | creativeStatus | u_creative_status |
| LineItem.targeting | targetingConfiguration | u_targeting_summary |
Martini implementation pattern
A Martini workflow reads AdUnits, Creatives, Orders, and LineItems, applies naming and approval rules, and creates a structured exception payload for failures. Valid results can be persisted for governance reporting, while deduplicated exceptions are sent to ServiceNow with source identifiers and remediation context.
Martini capabilities used
- API orchestration
- data mapping
- validation
- business rules
- REST API exposure
- error routing
- deduplication
Pattern 4: Reconcile delivery with finance data
When to use this pattern
Use this pattern when finance or billing teams need to compare Ad Manager delivery or revenue reports with order-management or accounting data and investigate differences in period, currency, or attribution.
Integration direction
Example Mapping
| Google Ad Manager Field | Canonical Field | Target Field |
|---|---|---|
| Report date | serviceDate | trandate |
| Advertiser ID | advertiserSourceId | custbody_advertiser_id |
| Order ID | orderSourceId | custbody_ad_manager_order |
| Revenue | reportedRevenue | amount |
Martini implementation pattern
Martini retrieves the asynchronous report and the relevant order or line-item data, normalizes reporting time zones and currencies, applies defined rounding and reconciliation keys, and classifies variances. Results are written to the finance target or exception store, with report job IDs and source identifiers retained for audit and replay.
Martini capabilities used
- scheduling
- asynchronous polling
- API consumption
- data transformation
- database persistence
- business rules
- reconciliation
- error handling
Applications commonly integrated with Google Ad Manager
Google Ad Manager data is commonly combined with analytics, finance, advertising, and operational platforms. Martini can mediate these exchanges through scheduled workflows, API orchestration, report processing, validation, and reusable mappings rather than relying on direct point-to-point assumptions.
| Application | Scenario | Direction | Martini Pattern |
|---|---|---|---|
| Google BigQuery | Store historical delivery, revenue, inventory, and campaign data for analytics and reconciliation. | Google Ad Manager → Martini → Google BigQuery | Schedule a report workflow, poll the asynchronous report job, download the result, normalize dimensions and metrics, and load batches into BigQuery through the organization’s approved data-ingestion interface. |
| Looker Studio | Provide dashboards for publisher, sales, monetization, and operational reporting using a prepared Ad Manager dataset. | Google Ad Manager → Martini → Looker Studio | Extract Ad Manager reports, apply consistent time-zone and metric mappings, and publish the curated results to a connected warehouse or reporting dataset used by Looker Studio. |
| Google Analytics 4 | Compare advertising delivery and monetization information with site or application engagement metrics. | Google Ad Manager → Martini → Google Analytics 4 | Combine Ad Manager report data and GA4-derived datasets through a shared analytics or warehouse layer, applying common dates, properties, campaign identifiers, and reconciliation rules. |
| Salesforce | Synchronize advertiser, sales opportunity, order, and campaign metadata between ad-sales operations and the CRM. | Salesforce → Martini → Google Ad Manager | Read approved Salesforce sales data, validate advertiser and campaign mappings, and use Google Ad Manager APIs to create or update supported objects; return status summaries through a separate scheduled workflow. |
| ServiceNow | Create operational or support cases for failed report jobs, delivery exceptions, and integration failures. | Google Ad Manager → Martini → ServiceNow | Classify workflow failures or reconciliation exceptions, enrich them with network and report-job identifiers, and submit deduplicated cases through the ServiceNow API. |
| NetSuite | Reconcile campaign billing, advertiser orders, and recognized revenue with finance processes. | Google Ad Manager → Martini → NetSuite | Extract orders, line items, and delivery or revenue reports, map them to finance identifiers, apply currency and period rules, and send validated results to NetSuite through its approved API. |
How to build a Google Ad Manager integration in Martini
Objective
Establish Google Ad Manager access with an integration identity that has only the network permissions required by the workflow.
Instructions in Martini
- Configure OAuth 2.0 or a supported service-account arrangement
- Request the Google Ad Manager scope and required network permissions
- Store secrets outside workflow definitions
- Separate development, test, and production credentials
Objective
Select a scheduled, API-led, or confirmed operation-specific trigger based on the required freshness and the absence of confirmed universal object webhooks.
Instructions in Martini
- Use a scheduler for reports, polling, and reconciliation
- Use an API endpoint when another system should initiate processing
- Do not assume that all Ad Manager object changes emit webhooks
- Define the polling interval and execution boundaries
Objective
Read the required Ad Manager resources or submit and monitor an asynchronous report job.
Instructions in Martini
- Choose REST when the required resource and operation are available
- Use SOAP for existing or specialized service coverage
- Process pagination or statement-based results
- Persist report job IDs and source identifiers
Objective
Coordinate dependent calls, asynchronous waits, validation, and downstream processing in a maintainable Martini workflow.
Instructions in Martini
- Separate authentication, retrieval, transformation, and delivery stages
- Use bounded polling and retry policies
- Capture network, API version, request, and correlation context
- Handle partial failures at object or row level where possible
Objective
Convert Ad Manager objects and report rows into a canonical model suitable for target applications and analytics stores.
Instructions in Martini
- Map stable IDs, relationships, statuses, dates, dimensions, and metrics
- Normalize time zones, currencies, enumerations, and report columns
- Validate required fields before mutation or loading
- Preserve source identifiers for traceability
Objective
Enforce governance, reconciliation, and duplicate-prevention rules before writing to downstream systems.
Instructions in Martini
- Validate advertiser, order, line-item, creative, and inventory relationships
- Use source IDs and processing keys for idempotency
- Classify business exceptions separately from transport errors
- Apply approved naming, status, scheduling, and reconciliation rules
Common Google Ad Manager data objects used in integrations
| Object | Typical Use | Common target systems | Martini handling |
|---|---|---|---|
| Network | Identify the publisher network and its configuration, permissions, and operating context. | Configuration stores, reporting platforms, finance systems | Martini keeps the target network explicit in environment configuration and logs network context with each workflow execution. |
| AdUnit | Represent an advertising placement or inventory location used for trafficking and governance. | Inventory databases, analytics platforms, operational systems | Martini retrieves pages of ad units, maps stable identifiers and status fields, and validates naming or inventory rules. |
| Advertiser | Represent the organization or customer associated with an advertising order. | Salesforce, NetSuite, customer or sales databases | Martini matches source identifiers, applies advertiser validation, and performs idempotent synchronization or enrichment. |
| Order | Represent a commercial advertising order containing line items. | Salesforce, NetSuite, order-management systems | Martini synchronizes order identifiers, status, advertiser relationships, and dates while preventing duplicate downstream objects. |
| LineItem | Define delivery, targeting, pricing, scheduling, and quantity instructions for an order. | Order-management, finance, reporting, governance systems | Martini maps scheduling, quantity, pricing, and targeting fields, applies business rules, and records object-level failures. |
| Creative | Represent an advertising asset or creative configuration associated with a line item. | Creative governance systems, campaign platforms, operational databases | Martini processes creative metadata and relevant asset operations through the Creative API resources without treating creatives as generic files. |
Authentication and security considerations
Google authorization and network permissions
Protected Google Ad Manager operations use Google OAuth 2.0 with the Ad Manager scope. Service accounts may be appropriate for server-to-server use where the Google Cloud and Ad Manager configuration supports them.
- Grant the integration identity only the required Ad Manager network permissions.
- Keep client secrets, refresh tokens, and service-account keys in configured secrets management.
- Use separate identities and configuration for development, testing, and production.
- Make the target Ad Manager network explicit when an identity can access multiple networks.
API access controls
API keys alone are generally insufficient for protected network data. Authentication establishes identity, but Ad Manager roles and permissions determine which reports, objects, and mutations the workflow may access.
Operational considerations for Google Ad Manager integrations
Quotas, pagination, and asynchronous work
- Respect API quotas and use bounded concurrency with backoff for retryable responses such as HTTP 429.
- Process REST pages and SOAP statement results until completion rather than assuming one response contains all objects.
- Poll report jobs with delays, maximum durations, and explicit timeout handling.
Consistency and data quality
- Use Ad Manager IDs, report job IDs, and processing keys for idempotency.
- Capture partial failures with object identifiers, error codes, and correlation data.
- Configure report time zones and define currency, rounding, attribution, and reconciliation rules.
- Monitor API version lifecycle changes and validate report columns, enumerations, and required fields.
Testing and operations
Test representative reads, mutations, report definitions, pagination, retries, and target writes in a non-production network. Monitor workflow logs and retain enough context to replay failed report or synchronization runs safely.
Why use Martini instead of scripts or point-to-point integrations?
Orchestration beyond a single script
Martini provides a structured place to coordinate Google Ad Manager authentication, REST or SOAP calls, asynchronous report polling, pagination, transformations, validations, and downstream delivery. This avoids embedding the full integration lifecycle in an isolated script.
Reusable integration behavior
- Reuse mappings, validation rules, error routes, and report-processing workflows across networks and environments.
- Expose controlled APIs for downstream applications instead of granting every consumer direct Ad Manager access.
- Apply consistent retries, idempotency, logging, and exception handling across CRM, finance, warehouse, and operational targets.
- Keep API versions, network identifiers, credentials, and target configuration separate from business logic.
Frequently asked questions
Google Ad Manager can be integrated through its REST APIs, SOAP services, asynchronous reporting, scheduled extraction, and supported creative or report file operations. Enterprise workflows commonly retrieve Advertisers, Orders, LineItems, Creatives, and AdUnits, transform the data, and write it to CRM, finance, database, warehouse, or analytics systems.
Yes. Martini can integrate with Google Ad Manager by consuming its REST or SOAP APIs, authenticating with Google authorization mechanisms, orchestrating asynchronous report jobs, processing supported report files, and synchronizing data through scheduled workflows. A native Martini Google Ad Manager connector is not documented in the supplied materials.
No. A dedicated Google Ad Manager connector is not required. Martini can use Google Ad Manager’s confirmed REST APIs, SOAP services, authentication methods, asynchronous reporting, and supported file or creative operations through workflows and APIs.
Lonti does not charge an additional per-connector or per-vendor fee to integrate Google Ad Manager. The integration is subject to the provisioned capacity of the Martini environment. Separate costs may apply from Google, cloud infrastructure, data storage, or other third-party systems depending on usage and deployment.
Use the REST API when the required resource and operation are available. SOAP remains relevant for existing integrations and service capabilities without equivalent REST coverage. The selected Google API version and resource coverage should be confirmed before implementation.
A general-purpose webhook mechanism for all advertiser, order, line-item, creative, or ad-unit changes was not confirmed. Scheduled API reads, asynchronous reports, and reconciliation are safer default patterns; any operation-specific Google notification should be treated as limited to that operation.
Synchronization can use scheduled pagination over Ad Manager resources or asynchronous reports. A report workflow submits a job, stores its identifier, polls with bounded backoff, downloads the completed result, maps it to a target model, and records checkpoints and processing keys.
Martini workflows can apply bounded retries and backoff for transient failures, capture partial object or row errors, and route unresolved exceptions for review. Google object IDs, report job IDs, and Martini processing keys support idempotent upserts and duplicate prevention. Martini can also expose an API façade for controlled downstream access to processed Ad Manager data.
Related Martini documentation
API Consumption
Data Processing
Operations
Connect Google Ad Manager to your enterprise systems
Use Martini to orchestrate Google Ad Manager APIs, asynchronous reports, scheduled synchronization, data transformation, and downstream delivery in a maintainable integration workflow.