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Hightouch Integration Guide

Connect Hightouch’s REST API, warehouse-driven syncs, and webhook destinations with enterprise workflows and applications through Martini.

Hightouch integration options at a glance

Hightouch provides a REST management API for working with workspaces, destinations, syncs, and sync runs. Its primary data movement model uses configured sources, warehouse or database-backed models, and asynchronous or batch syncs to operational destinations. Hightouch also supports selected outbound webhook delivery, allowing synchronized payloads to be sent to a Martini REST API. The management API uses bearer API-key authentication, while individual destinations may use separate credentials or OAuth configuration. Martini can orchestrate these mechanisms, trigger and monitor syncs, receive webhook deliveries, validate and transform payloads, apply business rules, and route outcomes to downstream systems.

Integration pointSupported by Hightouch?Common use casesHow Martini supports it
REST APIsYesManage or operate Hightouch workspaces and operational objects such as syncs and sync runs.Martini can consume the Hightouch REST API, configure bearer authentication, transform responses, and orchestrate follow-up workflows.
Webhooks / outbound callbacksLimitedUse Hightouch’s Webhook destination to deliver synchronized records or payloads to an HTTP endpoint.Martini can expose a REST API, authenticate and validate inbound requests, process the payload, and return an appropriate response.
Bulk / async / batch APIsYesRun warehouse- or model-driven syncs that process datasets asynchronously or in batches.Martini can trigger a sync, persist its identifier, poll status at controlled intervals, and handle terminal states.
Database / analytics accessYesHightouch reads from configured databases and data warehouses through sources and models.Martini can independently connect to supported databases when it needs direct warehouse access, without assuming access through Hightouch.
AuthenticationYesThe Hightouch management API uses API-key authentication with a bearer token; destinations may use separate credentials or OAuth.Martini stores API keys and destination-related secrets in protected environment configuration and applies least-privilege access.
GraphQL APIsNot confirmedNo official Hightouch GraphQL management API was identified in the supplied research.Martini can consume GraphQL APIs generally, but this mechanism should not be assumed for Hightouch.
SOAP APIsNoHightouch is documented around REST APIs and source and destination integrations rather than SOAP.Martini should use the confirmed Hightouch REST API or webhook destination instead.
File / attachment APIsNot confirmedA general Hightouch file or attachment API was not confirmed, although product configurations may include file-oriented sources or destinations.Martini can process files generally, but file integration should be verified for the specific Hightouch configuration.

How Hightouch exposes data and business events

Hightouch REST APIs

Hightouch provides a REST management API for interacting with workspaces and operational resources such as syncs and sync runs. API-key authentication is typically supplied as a bearer token.

Martini implementation pattern

Martini implementation pattern: a workflow consumes the Hightouch REST API, validates responses, stores stable identifiers, and separates management API failures from failures reported by the underlying destination.

Implementation sequence

Load the Hightouch API key from protected configuration
Call the required Hightouch REST endpoint
Validate the HTTP response and returned identifiers
Map the response into the Martini integration model
Persist sync or run identifiers and correlation data
Route errors to retry or escalation handling

Hightouch Syncs and Batch Execution

Hightouch syncs process model-backed datasets and generally execute asynchronously or in batches. Starting a sync does not by itself confirm that destination records have been committed.

Martini implementation pattern

Martini implementation pattern: initiate the sync, store the returned run identifier, then use a delayed or scheduled workflow to monitor progress and apply timeout, retry, and terminal-state rules.

Implementation sequence

Validate the requested model, destination, and sync reference
Start the Hightouch sync through the REST API
Store the returned sync or run identifier
Wait before checking the execution status
Poll until a terminal state or timeout is reached
Publish completion, failure, or escalation results

Hightouch Webhook Destination

Hightouch can send synchronized records or payloads to an HTTP webhook destination. This is selected outbound delivery, not a universal webhook system for every Hightouch lifecycle event.

Martini implementation pattern

Martini implementation pattern: expose a controlled REST endpoint, authenticate and validate Hightouch deliveries, deduplicate where necessary, transform the payload, and route it to downstream systems while separating acknowledgement from later processing failures.

Implementation sequence

Receive the Hightouch webhook delivery
Authenticate the request and validate the payload
Check the event or record deduplication key
Map the payload to the target data model
Apply filtering and business rules
Write to the downstream API or database

Hightouch Sources and Models

Hightouch reads from configured databases and warehouses through sources and models. Models define the query or modeled dataset used by downstream syncs.

Martini implementation pattern

Martini implementation pattern: treat source and model definitions as integration dependencies, validate expected schema and identifiers, and optionally connect directly to an approved warehouse when Martini needs independent access.

Implementation sequence

Identify the source and model dependencies
Validate required columns and data types
Compare the model contract with destination requirements
Trigger or coordinate the related sync
Record model version and execution correlation data
Alert on schema or record-count anomalies

Common Hightouch integration patterns

Pattern 1: Trigger and monitor a Hightouch sync

When to use this pattern

Use this pattern when a business event, approval, or operational request should start a specific Hightouch sync rather than relying only on an internal Hightouch schedule.

Integration direction
Business Application
Martini
Hightouch
Example Mapping
Hightouch FieldCanonical FieldTarget Field
requestedSyncIdsync.identifierHightouch sync ID
businessCorrelationIdintegration.correlationIdrun correlation reference
requestedByintegration.requestedByaudit metadata
Martini implementation pattern

Martini receives and validates the request, resolves the configured sync, calls the Hightouch REST API, and stores the returned run identifier. A follow-up workflow polls status, applies timeout and retry rules, and sends a completion or escalation notification. Duplicate starts are prevented by checking correlation data and existing active runs.

Martini capabilities used
  • workflows
  • API consumption
  • secure environment configuration
  • data mapping
  • business rules
  • scheduled execution
  • error handling

Pattern 2: Receive activated data through a webhook

When to use this pattern

Use this pattern when Hightouch should select and deliver warehouse-derived records while Martini provides enterprise validation, enrichment, routing, or downstream orchestration.

Integration direction
Hightouch
Martini
Enterprise Application
Example Mapping
Hightouch FieldCanonical FieldTarget Field
recordIdcustomer.externalIdcustomer.externalId
emailcustomer.emailcontact.email
updatedAtcustomer.sourceUpdatedAtcontact.sourceUpdatedAt
Martini implementation pattern

Hightouch sends the configured webhook payload to a Martini REST API. Martini authenticates the request, validates required fields, calculates or checks a deduplication key, transforms the payload, and writes it to the target system. Downstream failures are handled asynchronously or through a controlled retry path so valid receipt and processing status remain distinguishable.

Martini capabilities used
  • API exposure
  • webhook consumption
  • data mapping
  • validation
  • business rules
  • error handling
  • workflow orchestration

Pattern 3: Monitor failed and delayed sync runs

When to use this pattern

Use this pattern for operational oversight of long-running or business-critical Hightouch syncs where teams need alerting, escalation, and an audit trail.

Integration direction
Hightouch
Martini
Slack
Example Mapping
Hightouch FieldCanonical FieldTarget Field
runIdsyncRun.identifieralert.runId
statussyncRun.statusalert.status
startedAtsyncRun.startedAtalert.startedAt
Martini implementation pattern

A scheduled Martini workflow retrieves recent sync runs, filters for failed, delayed, canceled, or timed-out executions, and compares them with persisted alert keys. It enriches the alert with sync and destination context, sends notifications to Slack or another operational endpoint, and avoids duplicate alerts during repeated polling.

Martini capabilities used
  • scheduled workflows
  • API consumption
  • pagination handling
  • state persistence
  • deduplication
  • conditional routing
  • monitoring and error handling

Pattern 4: Coordinate warehouse-to-application activation

When to use this pattern

Use this pattern when activation requires approvals, pre-flight checks, multiple dependent syncs, or a post-sync update in an internal system.

Integration direction
Warehouse
Hightouch
Martini
Internal Application
Example Mapping
Hightouch FieldCanonical FieldTarget Field
modelIdactivation.modelIdpublication.modelId
destinationIdactivation.destinationIdpublication.destinationId
recordCountactivation.recordCountpublication.recordCount
Martini implementation pattern

Martini validates the publication request and model contract, triggers one or more Hightouch syncs, monitors each run, and updates the internal publication record only after required executions complete successfully. Record-count anomalies, schema changes, and destination failures follow separate retry or approval paths.

Martini capabilities used
  • workflow orchestration
  • API consumption
  • data validation
  • mapping and transformation
  • business rules
  • asynchronous coordination
  • audit and error handling

Applications commonly integrated with Hightouch

Hightouch commonly connects warehouse-derived data to operational, marketing, support, and collaboration products. Martini can coordinate these flows, trigger or monitor Hightouch syncs, and receive webhook deliveries where additional validation, routing, or enterprise controls are required.

Application Scenario Direction Martini Pattern
Snowflake Use warehouse data to synchronize customer, account, product, or behavioral datasets to operational destinations. Snowflake → Hightouch → Martini Martini can receive a publication request, call the Hightouch REST API to start the relevant sync, store the run identifier, and monitor completion before updating downstream systems.
Google BigQuery Activate modeled BigQuery datasets in customer, marketing, support, or analytics applications through Hightouch syncs. Google BigQuery → Hightouch → Martini A Martini workflow can validate the requested model and destination, trigger the Hightouch sync, apply timeout and retry rules, and publish status or failure notifications.
Salesforce Keep Leads, Contacts, Accounts, and other Salesforce objects aligned with warehouse-derived data. Snowflake → Hightouch → Salesforce Hightouch performs the warehouse-to-Salesforce activation while Martini supplies approval, scheduling, run monitoring, audit persistence, and escalation logic.
HubSpot Synchronize customer, company, contact, and lifecycle data from a warehouse into HubSpot. Google BigQuery → Hightouch → HubSpot Martini can trigger or monitor the Hightouch sync and route failed runs to an operational workflow without treating the initial start response as proof of completion.
Braze Publish customer attributes, audiences, or event-related data for personalization and campaign targeting. Snowflake → Hightouch → Braze Martini can coordinate segment publication, validate required model fields, track the Hightouch run, and notify responsible teams when destination-specific failures occur.
Slack Deliver operational alerts or selected business datasets to Slack channels. Hightouch → Martini → Slack A Martini workflow can inspect failed or delayed sync runs, apply deduplication and escalation rules, and send a concise status message to Slack.
Zendesk Synchronize customer or account context into support workflows or use support data in downstream activation. Snowflake → Hightouch → Zendesk Martini can mediate orchestration around a Hightouch destination, including validation, correlation identifiers, retry decisions, and operational notification.
Webhook endpoint Deliver synchronized records to a custom application, including a Martini API. Hightouch → Martini → Application Hightouch sends selected sync payloads to a Martini REST API, which authenticates and validates the request, transforms the payload, applies business rules, and routes it onward.

How to build a Hightouch integration in Martini

Objective

Configure the Hightouch management API and any required destination or downstream credentials without exposing secrets in workflow payloads.

Instructions in Martini

  • Store the Hightouch API key in protected Martini configuration or secrets
  • Use bearer authentication for Hightouch management API requests
  • Separate development, test, and production workspace configuration
  • Review Hightouch and destination permissions independently

Objective

Select the event, API request, webhook delivery, or schedule that should start the integration flow.

Instructions in Martini

  • Use an inbound Martini API for controlled business requests
  • Use a webhook endpoint when Hightouch is delivering synchronized data
  • Use a scheduler for sync-run monitoring
  • Define correlation and deduplication keys before activation

Objective

Obtain Hightouch resources and execution status through the REST API or receive selected outbound deliveries through a webhook destination.

Instructions in Martini

  • Call the relevant Hightouch REST endpoint or receive the webhook request
  • Handle pagination for list responses
  • Capture HTTP status codes, request identifiers, sync identifiers, and run identifiers
  • Do not interpret a sync-start response as completed destination processing

Objective

Coordinate Hightouch activity with approvals, dependent operations, polling, notifications, and downstream writes.

Instructions in Martini

  • Store identifiers needed by later workflow executions
  • Use delayed or scheduled polling for asynchronous runs
  • Define terminal states and timeout behavior
  • Separate management API failures from destination execution failures

Objective

Convert Hightouch resources or webhook payloads into canonical enterprise data structures and verify required fields.

Instructions in Martini

  • Map source fields to canonical fields and target fields
  • Validate model schema, required values, and data types
  • Apply filtering, enrichment, and destination-specific business rules
  • Track model or contract changes as versioned integration dependencies

Objective

Deliver validated results to an application, database, notification endpoint, or internal Martini API.

Instructions in Martini

  • Write only after authentication and validation succeed
  • Use stable target identifiers and deterministic update rules
  • Handle partial downstream failures explicitly
  • Return an appropriate webhook response while continuing durable processing when needed

Common Hightouch data objects used in integrations

ObjectTypical UseCommon target systemsMartini handling
SourcesIdentify configured databases or warehouses from which Hightouch reads data.Martini, data warehouses, operational destinationsMartini can retrieve source metadata through the REST API or maintain independently configured database access where required.
ModelsDefine queries or modeled datasets that determine the data processed by a sync.Hightouch syncs, Salesforce, HubSpot, Braze, ZendeskMartini can reference model identifiers, validate expected fields, and apply contract and schema checks before triggering a sync.
DestinationsRepresent target systems or webhook endpoints receiving activated data.Salesforce, HubSpot, Braze, Slack, Zendesk, Martini APIsMartini can inspect destination configuration through the API and route or govern downstream processing without embedding destination credentials in payloads.
SyncsConnect a model or source dataset to a destination and define data movement behavior.Operational and marketing applicationsMartini can trigger selected syncs, persist stable identifiers, and coordinate approvals, sequencing, retries, and status handling.
Sync runsRepresent individual executions, statuses, and execution results for a sync.Monitoring APIs, Slack, ServiceNow, internal audit storesMartini can poll recent runs, classify queued, running, successful, failed, canceled, or timed-out states, and issue deduplicated alerts.
Workspaces and environmentsSeparate organizational, configuration, and deployment contexts.Development, test, and production integration environmentsMartini keeps workspace references and API credentials environment-specific and uses protected configuration for deployment.

Authentication and security considerations

Management API authentication

Hightouch’s management API uses API-key authentication, typically supplied as a bearer token. Martini should store the key in protected environment configuration or secrets and apply only the permissions required for the selected workspace and operations.

Destination credentials

Hightouch destinations may use separate OAuth credentials, API keys, access tokens, or service accounts. These credentials belong to the destination configuration and should not be copied into Martini workflow payloads.

Inbound webhook protection

A Martini API receiving Hightouch webhook deliveries should authenticate the request, validate the payload and expected source, and apply authorization and replay or duplicate controls appropriate to the endpoint.

Operational considerations for Hightouch integrations

Limits and pagination

Confirm Hightouch API rate limits, workspace execution limits, and destination quotas. Treat list responses as paginated and avoid aggressive polling of sync runs.

Asynchronous execution

Starting a sync does not prove that destination records have been committed. Persist the sync or run identifier, monitor terminal states, and define bounded timeouts for queued or running executions.

Idempotency and duplicates

Retries can start duplicate syncs if the operation is not protected by an idempotency mechanism. Use correlation identifiers and active-run checks. Webhook endpoints should tolerate duplicate payloads through source keys, event identifiers, or deterministic deduplication records.

Schema and testing

Hightouch models can change column names, types, nullability, or semantics. Validate required fields, monitor record-count anomalies, version destination mappings, and test representative payloads before production deployment.

Observability

Capture HTTP status codes, request identifiers, sync identifiers, run identifiers, failed stages, and retry outcomes. Distinguish management API failures from failures reported by downstream destinations.

Why use Martini instead of scripts or point-to-point integrations?

Orchestration beyond sync execution

Hightouch performs data activation, while Martini can coordinate approvals, validation, dependent operations, post-sync updates, and enterprise error routing around that activity.

Reusable integration logic

Martini workflows and APIs provide reusable patterns for authentication, polling, mapping, deduplication, notifications, and downstream writes instead of embedding these concerns in one-off scripts.

Controlled API and webhook boundaries

Martini can consume the Hightouch REST API and expose a secured REST endpoint for Hightouch webhook delivery, providing a controlled boundary for validation, transformation, and routing.

Maintainability and operations

Centralized configuration, workflow monitoring, structured error handling, and environment-specific secrets make long-running Hightouch integrations easier to test, troubleshoot, and evolve than point-to-point scripts.

Frequently asked questions

How can Hightouch be integrated with enterprise systems?

Hightouch can be integrated through its REST management API, configured warehouse and database sources, asynchronous syncs, and selected outbound webhook destinations. Enterprise workflows can trigger and monitor syncs or receive Hightouch-delivered payloads through an HTTP endpoint.

Can Martini integrate with Hightouch?

Yes. Martini can consume the Hightouch REST API using bearer API-key authentication, trigger and monitor syncs, and expose a REST API that Hightouch can use as a webhook destination.

Do I need a connector to integrate Hightouch with Martini?

No dedicated Hightouch connector is required. Martini can use Hightouch’s confirmed native REST API, webhook destination, authentication method, and configured source or destination mechanisms.

Is there any extra Lonti cost to integrate Hightouch with Martini?

Lonti does not charge an additional per-connector or per-vendor fee to integrate Hightouch. The integration is subject to the provisioned capacity of the Martini environment. Separate costs may apply from Hightouch, destination systems, cloud infrastructure, or other third parties depending on subscription, usage, and deployment model.

Which Hightouch integration methods should architects use?

Use the REST API for management operations such as starting or monitoring syncs, and use Hightouch sources, models, and syncs for warehouse-driven activation. Use the Webhook destination when Hightouch should deliver selected data to a Martini API. A Hightouch GraphQL or SOAP API was not confirmed.

Does Hightouch provide webhooks or events for all activities?

Hightouch supports webhook-style outbound delivery through a Webhook destination, but the supplied research does not confirm comprehensive lifecycle webhooks for every workspace, model, destination, or sync status event. Operational status should generally be checked through the REST API.

How does synchronization and data mapping work with Hightouch?

Hightouch uses configured sources and models to select data and sync it to destinations, generally in batch or asynchronously. Martini can validate model contracts, transform webhook or API data, apply business rules, trigger dependent workflows, and map results to enterprise APIs or databases.

How are Hightouch errors, retries, and duplicate deliveries handled?

Martini can distinguish API errors from destination failures, persist sync and run identifiers, poll with bounded retries, and escalate timed-out or repeatedly failed executions. Webhook flows should use source identifiers or deterministic deduplication keys, while sync-start operations should check for existing active runs before retrying.

Related Martini documentation

APIs

Workflows

Data and operations

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