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LeadIQ Integration Guide
LeadIQ integrates prospecting, enrichment, and company data with sales and CRM applications through application integrations and potentially tenant-specific APIs or exports.
LeadIQ integration options at a glance
LeadIQ is primarily used through its web application, browser-based prospecting workflows, and integrations with CRM and sales-engagement applications. A current public LeadIQ REST, GraphQL, SOAP, or webhook reference was not verified, so direct API access, export formats, credentials, and event delivery must be confirmed for the tenant. LeadIQ application connections use authorization-based patterns, commonly OAuth for selected third-party services. Once an approved interface is available, Martini can consume APIs, process controlled exports, receive callbacks if provided, schedule synchronization, validate prospect data, map enrichment fields, and orchestrate writes to Salesforce, HubSpot, Outreach, Salesloft, or other destinations.
| Integration point | Supported by LeadIQ? | Common use cases | How Martini supports it |
|---|---|---|---|
| Application integrations | Partially supported | LeadIQ provides authorization-based connections to selected CRM and sales-engagement applications. The exact applications, scopes, synchronization direction, and supported objects are integration-specific. | Martini can orchestrate data exchanged through an approved application interface, normalize fields, apply business rules, and coordinate downstream writes without assuming a LeadIQ-native connector. |
| REST APIs | Not confirmed | A current public LeadIQ REST API reference, endpoint set, authentication model, and tenant access requirements were not verified. Direct prospect or enrichment retrieval must be confirmed with LeadIQ. | If LeadIQ supplies REST documentation and credentials, Martini can consume the API, paginate or checkpoint responses, map data, and handle retries and reconciliation. |
| Webhooks / outbound callbacks | Not confirmed | A general public webhook capability for prospect, enrichment, list, or export events was not verified. Event names, delivery guarantees, signatures, and replay behavior require confirmation. | If callbacks are available, Martini can receive them through an API or webhook workflow, validate the notification, retrieve the current data when required, and process duplicates safely. |
| Bulk or asynchronous exports | Not confirmed | LeadIQ supports export-oriented prospecting workflows, but an official bulk API or asynchronous job interface was not verified. Confirm job status, download expiry, limits, and partial-failure behavior. | Martini can schedule export polling, process completed JSON or flat-file results, persist watermarks, and reconcile individual source identifiers. |
| File and prospect exports | Not confirmed | Controlled file export may be available through LeadIQ product workflows or integrations, but a documented file or attachment API was not verified. | Martini can process an approved CSV, Excel, JSON, or other supported export, validate rows, map fields, and route rejected data for review. |
| Authentication | Partially supported | LeadIQ application integrations use authorization-based connections, with OAuth expected for selected third-party services. Public API credentials, scopes, and grant flows were not confirmed. | Martini can store confirmed tokens, credentials, and authorization metadata in secrets and inject them into workflow or API configurations rather than hard-coding them. |
| Scheduled synchronization | Not confirmed | LeadIQ does not have a publicly verified scheduled API mechanism, but scheduled export or polling may be possible when a tenant-approved interface exists. | Martini can run scheduled workflows, maintain processing watermarks, apply incremental filters where available, and retry transient source or destination failures. |
How LeadIQ exposes data and business events
LeadIQ application integrations
LeadIQ supports authorization-based connections to selected third-party applications, particularly CRM and sales-engagement products. The exact applications, objects, permissions, and synchronization direction are integration-specific.
Martini implementation pattern
Martini implementation pattern: Martini coordinates the approved exchange by receiving available data from the LeadIQ-connected application or an approved intermediary, translating it into a canonical prospect model, applying validation and routing rules, and writing to downstream systems. Martini does not assume that every LeadIQ application integration exposes a public API or callback.
Implementation sequence
LeadIQ REST APIs
A current public LeadIQ REST API reference was not verified. Direct API access may depend on tenant enablement, partner arrangements, credentials, supported operations, and documented rate limits.
Martini implementation pattern
Martini implementation pattern: If LeadIQ provides an approved REST interface, Martini consumes it through a workflow, stores confirmed credentials in secrets, handles pagination or incremental filters, transforms prospect and company data, and records checkpoints and outcomes.
Implementation sequence
LeadIQ exports and files
LeadIQ supports prospecting and export-oriented workflows, but a documented public file or attachment API was not verified. Export format, delivery location, limits, and availability should be confirmed before implementation.
Martini implementation pattern
Martini implementation pattern: Martini can schedule retrieval of an approved export or process a file delivered through a supported enterprise path. The workflow parses the format, validates rows, applies canonical mappings, writes accepted data to target systems, and records rejected rows for review.
Implementation sequence
LeadIQ webhook callbacks
A general public LeadIQ webhook or event-notification capability was not confirmed. If tenant-specific callbacks exist, event coverage, signing, retries, replay, and duplicate behavior must be verified.
Martini implementation pattern
Martini implementation pattern: When LeadIQ supplies an approved callback, Martini exposes a controlled receiving API, validates the signature and event metadata, optionally retrieves the current resource, and uses an idempotency key before starting downstream processing.
Implementation sequence
Common LeadIQ integration patterns
Pattern 1: Sync LeadIQ prospects to Salesforce
When to use this pattern
Use this pattern when LeadIQ prospect and company data must be synchronized with Salesforce Leads, Contacts, or Accounts after capture, enrichment, or an approved export. The delivery method must be confirmed with LeadIQ before implementation.
Integration direction
Example Mapping
| LeadIQ Field | Canonical Field | Target Field |
|---|---|---|
| prospect identifier | sourceProspectId | External_Id__c |
| email address | ||
| company domain | companyDomain | Website |
| job title | jobTitle | Title |
Martini implementation pattern
Martini receives a confirmed export, API response, or callback, normalizes prospect and company data, checks source identifiers and normalized email or company-domain matches, and applies field-precedence and ownership rules. It then invokes Salesforce APIs using idempotent upserts, records source and destination identifiers, and routes authentication, validation, rate-limit, and partial-write failures for retry or reconciliation.
Martini capabilities used
- workflows
- API consumption
- data mapping
- business rules
- validation
- error handling
Pattern 2: Enrich HubSpot contacts and companies
When to use this pattern
Use this pattern when LeadIQ enrichment data should improve HubSpot Contact and Company properties without overwriting trusted values or transferring unnecessary personal information.
Integration direction
Example Mapping
| LeadIQ Field | Canonical Field | Target Field |
|---|---|---|
| contact identifier | sourceContactId | leadiq_source_id |
| employment information | jobTitle | jobtitle |
| company name | companyName | name |
| company domain | companyDomain | domain |
Martini implementation pattern
Martini parses the approved LeadIQ payload or export, filters fields according to privacy and business requirements, maps enrichment values to HubSpot properties, and applies precedence rules for existing values. It uses stable source identifiers for upserts, handles missing versus cleared values explicitly, and retries transient HubSpot failures while preserving rejected records.
Martini capabilities used
- scheduled workflows
- data mapping
- transformation
- business rules
- API consumption
- retry handling
Pattern 3: Route qualified prospects to Outreach or Salesloft
When to use this pattern
Use this pattern when newly captured prospects should enter sales-engagement workflows only after required contact data, consent, territory, ownership, and qualification checks pass.
Integration direction
Example Mapping
| LeadIQ Field | Canonical Field | Target Field |
|---|---|---|
| prospect email | prospect email | |
| list membership | segment | sequence or cadence routing |
| owner | ownerId | owner |
| job title | jobTitle | persona or qualification rule |
Martini implementation pattern
Martini validates each prospect, determines the permitted destination and sequence or cadence route, and calls the supported Outreach or Salesloft interface when the required LeadIQ delivery path is available. It prevents duplicate enrollment using source and destination identifiers, records routing decisions, and sends invalid or rejected prospects to a review queue rather than silently dropping them.
Martini capabilities used
- workflow orchestration
- conditional routing
- data validation
- mapping
- business rules
- error handling
Pattern 4: Process scheduled LeadIQ exports
When to use this pattern
Use this pattern when LeadIQ provides a controlled export or tenant-approved API response but does not provide a confirmed real-time event interface. It is suitable for batch synchronization, data quality checks, and CRM or database loading.
Integration direction
Example Mapping
| LeadIQ Field | Canonical Field | Target Field |
|---|---|---|
| prospect identifier | sourceId | leadiq_source_id |
| normalized email | ||
| company domain | companyDomain | company_domain |
| enrichment data | attributes | enrichment_json |
Martini implementation pattern
A scheduled Martini workflow retrieves or receives the approved export, parses JSON or flat-file content, validates required fields, detects duplicates, and writes normalized data to a database or CRM. The workflow stores an export or record watermark, isolates row-level failures, uses controlled retries for transient errors, and produces reconciliation results for incomplete or partially processed batches.
Martini capabilities used
- scheduler triggers
- file processing
- JSON handling
- data mapping
- database connectivity
- monitoring
- error handling
Applications commonly integrated with LeadIQ
LeadIQ commonly participates in sales prospecting architectures alongside CRM, sales-engagement, social-selling, notification, and integration-platform products. The exact direction, object coverage, and delivery mechanism should be confirmed with LeadIQ for each tenant.
| Application | Scenario | Direction | Martini Pattern |
|---|---|---|---|
| Salesforce | Synchronize LeadIQ prospect and company information with Salesforce Leads, Contacts, and Accounts while applying duplicate, ownership, and field-precedence rules. | LeadIQ → Martini → Salesforce | Martini can receive an approved LeadIQ export, API response, or callback, normalize prospect and company fields, validate identifiers and consent-related attributes, then invoke Salesforce APIs with idempotent upsert and reconciliation handling. |
| HubSpot | Enrich HubSpot Contacts and Companies with prospecting data and reduce manual data entry during lead qualification. | LeadIQ → Martini → HubSpot | A Martini workflow can transform LeadIQ contact and company attributes into HubSpot properties, preserve source identifiers, apply field-level precedence rules, and retry transient HubSpot failures without overwriting trusted values. |
| Outreach | Route qualified prospects into sales sequences while applying territory, ownership, consent, and qualification rules. | LeadIQ → Martini → Outreach | Martini can validate required prospect fields, route records by segment or owner, and call Outreach interfaces when an approved LeadIQ delivery method and supported downstream operations are available. |
| Salesloft | Send captured prospects to cadence and engagement workflows while maintaining consistent ownership and qualification data. | LeadIQ → Martini → Salesloft | Martini can normalize LeadIQ prospect data, apply enrollment eligibility rules, and create or update Salesloft records through supported interfaces, with dead-letter handling for invalid or rejected prospects. |
| LinkedIn Sales Navigator | Coordinate social-selling and prospect-discovery workflows with LeadIQ capture and enrichment processes. | LinkedIn Sales Navigator → LeadIQ → Martini | Where supported by the relevant products and tenant permissions, Martini can process approved data from the discovery or capture flow, normalize it, and pass permitted prospect attributes to downstream CRM or engagement systems without assuming unrestricted LinkedIn synchronization. |
| Slack | Notify sales teams about prospect capture, enrichment outcomes, processing exceptions, or approval requirements. | LeadIQ → Martini → Slack | Martini can publish concise workflow outcomes to Slack after processing LeadIQ data, filtering personal information from messages and routing failures to an operational channel. |
| Zapier | Connect LeadIQ actions or events with applications that are not directly integrated, subject to current LeadIQ app and trigger coverage. | LeadIQ → Zapier → Martini | If Zapier exposes the required LeadIQ trigger or action, Martini can consume or expose a controlled API boundary, apply canonical mappings and validation, and centralize downstream orchestration and error handling. |
How to build a LeadIQ integration in Martini
Objective
Confirm the LeadIQ integration surface, tenant access, supported objects, and authentication requirements before building the workflow.
Instructions in Martini
- Obtain current LeadIQ API, export, callback, or application-integration documentation.
- Confirm whether access requires a specific plan, partner arrangement, or tenant enablement.
- Store confirmed tokens, credentials, and authorization metadata in Martini secrets.
- Document scopes, permissions, data residency, and privacy requirements.
Objective
Select an event-driven, scheduled, or API-led entry point based on the interface LeadIQ actually provides.
Instructions in Martini
- Use a callback or webhook trigger only if LeadIQ confirms event delivery and signing.
- Use a scheduler for approved exports or polling interfaces.
- Expose a Martini API when downstream systems need to submit or retrieve normalized prospect data.
- Define the expected delivery frequency, watermark, and replay behavior.
Objective
Receive or retrieve LeadIQ prospects, contacts, companies, lists, and enrichment data using the confirmed interface.
Instructions in Martini
- Call the approved API or retrieve the controlled export.
- Handle pagination, export status, download expiry, or incremental filters according to LeadIQ documentation.
- Preserve source identifiers, timestamps, list membership, and source metadata.
- Avoid assuming that unavailable or empty enrichment fields represent explicit deletions.
Objective
Coordinate validation, transformation, routing, target writes, and processing-state updates in a maintainable Martini workflow.
Instructions in Martini
- Separate source acquisition, canonical mapping, business rules, target delivery, and reconciliation logic.
- Route records by destination, territory, list, owner, or qualification status.
- Use reusable workflow logic for common prospect and company processing.
- Persist checkpoints and processing outcomes for replay and audit.
Objective
Convert LeadIQ data into target-specific models while protecting data quality and privacy.
Instructions in Martini
- Map prospect and company attributes to a canonical model before target-specific mapping.
- Validate email, company domain, country, job title, ownership, and required identifiers.
- Apply field-level precedence so enrichment does not overwrite trusted CRM values unexpectedly.
- Filter personal and employment data to the minimum required by the destination.
Objective
Create or update downstream CRM, sales-engagement, database, or notification objects safely.
Instructions in Martini
- Use idempotent upserts where the destination supports them.
- Match using a stable LeadIQ identifier, destination identifier, normalized email, company domain, or an approved composite key.
- Record destination identifiers and processing status.
- Apply consent, ownership, sequence, cadence, and duplicate rules before writing.
Common LeadIQ data objects used in integrations
| Object | Typical Use | Common target systems | Martini handling |
|---|---|---|---|
| Prospects | Individual people discovered or captured by sales users and prepared for enrichment or downstream synchronization. | Salesforce, HubSpot, Outreach, Salesloft, data stores | Martini validates required attributes, preserves LeadIQ identifiers, applies duplicate rules, maps canonical prospect fields, and performs idempotent downstream writes when supported. |
| Contacts | Person records prepared for synchronization with CRM or sales-engagement applications. | Salesforce, HubSpot, Outreach, Salesloft | Martini maps contact details, job information, ownership, and lifecycle values while distinguishing missing data from explicit clearing or enrichment failure. |
| Companies | Organization or account information associated with prospects and enrichment results. | Salesforce Accounts, HubSpot Companies, CRM databases, analytics stores | Martini normalizes company names and domains, links companies to prospects, applies field-precedence rules, and retains source identifiers for reconciliation. |
| Lists | Collections of prospects or contacts organized for prospecting, exports, segmentation, or campaign preparation. | Salesforce, HubSpot, Outreach, Salesloft, file destinations | Martini can preserve list membership, route records by list or segment, and process list exports with checkpointing and duplicate protection. |
| Enrichment data | Attributes added to people or companies, including contact details, employment information, and company details. | Salesforce, HubSpot, data quality stores, analytics destinations | Martini validates enrichment values, filters unnecessary personal data, applies source precedence, and avoids overwriting trusted destination values without an explicit rule. |
| Integrations | Connections between LeadIQ and external CRM or sales-engagement applications. | Salesforce, HubSpot, Outreach, Salesloft, Zapier | Martini treats each approved connection as an external interface whose authentication, object coverage, and synchronization behavior must be confirmed before orchestration. |
Authentication and security considerations
Authorization depends on the integration surface
LeadIQ uses authorization-based connections for selected third-party applications, with OAuth expected for some CRM and sales-engagement integrations. A public LeadIQ API authentication model, including credentials, scopes, and grant flows, was not verified.
Protect credentials and prospect data
- Store LeadIQ tokens, credentials, and authorization metadata in Martini secrets rather than workflow definitions.
- Confirm tenant permissions, plan requirements, consent, retention, and regional transfer obligations before synchronizing prospect data.
- Minimize personal and employment attributes transferred to each destination.
- Protect personally identifiable information in logs, error payloads, and operational notifications.
Operational considerations for LeadIQ integrations
Confirm the source contract
Before implementing a direct workflow, verify LeadIQ access, supported objects, identifiers, pagination, export behavior, rate limits, authentication, and whether access is tenant-specific or partner-enabled.
Design for controlled synchronization
- Use watermarks or updated-at filters when available to avoid repeatedly processing the same prospects.
- Use stable source identifiers and idempotent upserts to manage duplicates across CRM and sales-engagement systems.
- Apply backoff for rate limits and transient downstream failures.
- Separate missing values, explicit clearing, and enrichment failures.
- Version mappings and capture unmapped fields when LeadIQ changes enrichment structures.
- Record source identifiers, destination identifiers, timestamps, and outcomes for reconciliation.
- Test with representative prospect, company, list, and incomplete-enrichment data before production deployment.
Why use Martini instead of scripts or point-to-point integrations?
Coordinate uncertain and changing interfaces
LeadIQ integrations can depend on application-specific authorization, tenant enablement, exports, or interfaces that require confirmation. Martini provides a controlled workflow layer that can isolate those source details from target-specific CRM and sales-engagement logic.
Build maintainable integration behavior
- Centralize mappings, validation, routing, and field-precedence rules instead of duplicating them across scripts.
- Combine scheduled, API-led, and callback-driven processing when the confirmed LeadIQ interface requires different triggers.
- Apply reusable error handling, retries, checkpoints, and reconciliation procedures.
- Expose a controlled Martini API when downstream applications need a normalized prospect interface.
- Keep secrets and environment configuration separate from integration logic.
Frequently asked questions
LeadIQ is primarily integrated through its web application, browser-based prospecting workflows, and authorization-based connections to selected CRM and sales-engagement applications. A current public REST, GraphQL, SOAP, or general webhook reference was not verified, so direct APIs, callbacks, exports, credentials, and object coverage must be confirmed with LeadIQ. Approved data can then be synchronized through application interfaces, controlled exports, or tenant-specific endpoints.
Yes, Martini can integrate with LeadIQ when LeadIQ provides an approved API, export, callback, or application interface for the relevant tenant. Martini can orchestrate retrieval or receipt of prospect data, mapping, validation, routing, downstream API calls, retries, and reconciliation. No Martini-native LeadIQ connector is documented in the supplied sources.
No. A dedicated LeadIQ connector is not required. Martini can use LeadIQ's confirmed native integration mechanisms, such as an approved API, webhook or callback, export, application interface, or an intermediary system, subject to LeadIQ's access and authentication requirements.
Lonti does not charge an additional per-connector or per-vendor fee to integrate LeadIQ. The integration is subject to the provisioned capacity of the Martini environment. Separate costs may apply from LeadIQ, downstream applications, cloud infrastructure, or other third-party systems based on their subscriptions, usage, and deployment models.
Use a current LeadIQ-supported application integration when it covers the required objects and direction. If LeadIQ provides tenant-specific REST access, Martini can consume it directly; if not, a controlled export or approved intermediary interface may be more appropriate. Webhooks, GraphQL, SOAP, and bulk APIs should not be assumed because their public support was not verified.
A general public LeadIQ webhook or event-notification capability was not confirmed. If a tenant-specific callback is available, verify event types, delivery guarantees, retries, replay, signatures, timestamps, and duplicate behavior before using it as a trigger. Otherwise, Martini can use scheduled processing of an approved export or polling interface.
Martini can receive or retrieve approved LeadIQ data, map prospects, contacts, companies, lists, and enrichment attributes to a canonical model, apply validation and privacy rules, and write target-specific objects. Scheduled workflows can maintain watermarks, while source identifiers and destination identifiers support idempotency, reconciliation, and controlled reprocessing.
Martini workflows can distinguish authentication, permission, rate-limit, validation, duplicate, and downstream availability failures. Stable LeadIQ identifiers should be preferred; normalized email, company domain, and destination identifiers can provide additional matching signals. Retries should use backoff for transient errors, while permanent failures can be isolated for review and reconciliation.
Related Martini documentation
Workflows
Integrate LeadIQ with Martini
Use Martini to orchestrate approved LeadIQ interfaces, normalize prospect and company data, and deliver reliable integrations to CRM, sales-engagement, database, and notification systems.