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Optimizely Integration Guide
Optimizely integrates with enterprise systems through product-specific REST APIs, Optimizely Graph GraphQL, selected CMS webhooks, media APIs, and scheduled synchronization workflows.
Optimizely integration options at a glance
Optimizely integration depends on the products and deployment models in use, including CMS, Commerce, Optimizely Graph, Data Platform, and experimentation services. Product-specific REST APIs support content, media, catalog, customer, and order operations, while Optimizely Graph provides indexed, read-oriented GraphQL access for headless delivery and aggregation. Selected CMS events can generate webhook-style notifications, although coverage is not universal. Media APIs support files as managed content items, and selected products provide bulk or asynchronous operations. Martini can consume these endpoints, receive supported notifications, schedule reconciliation workflows, map product-specific schemas, and securely manage API keys, OAuth credentials, and bearer tokens.
| Integration point | Supported by Optimizely? | Common use cases | How Martini supports it |
|---|---|---|---|
| REST APIs | Yes | Optimizely product-specific REST APIs can support CMS content and media management, Commerce catalog and order operations, and other product resources where exposed by the deployment. | Martini can consume REST endpoints, manage request configuration and authentication, paginate responses, transform payloads, and orchestrate writes to downstream systems. |
| GraphQL APIs | Yes | Optimizely Graph provides indexed, read-oriented GraphQL access for headless delivery, search, content aggregation, and querying related content. | Martini can send GraphQL queries with variables and API-key headers, handle pagination and filtering, normalize responses, and expose a stable API façade or workflow result. |
| Webhooks / outbound callbacks | Limited | Optimizely CMS supports webhook-style notifications for selected content events. Coverage is event-specific and is not a universal event stream for every Optimizely object. | Martini can expose an API or webhook-triggered workflow, validate the notification, retrieve the current resource, deduplicate deliveries, and send failures through retry or reconciliation handling. |
| Bulk / async / batch APIs | Limited | Selected Optimizely products support bulk-oriented or asynchronous operations for content synchronization, asset movement, catalog imports, indexing, or Graph ingestion. | Martini can orchestrate job submission and status polling, process import results, and schedule controlled batch workflows where the deployed product exposes the required operation. |
| File / attachment APIs | Limited | Optimizely CMS manages images, documents, video, and other files as media content items rather than through one universal attachment resource. | Martini can transfer binary content, map MIME types and metadata, associate media with content, and handle publication state and asset identifiers. |
| Authentication | Yes | Optimizely Graph uses API-key-based authentication, while other APIs may use OAuth 2.0, bearer tokens, application authentication, roles, permissions, and tenant or site context. | Martini can store credentials in protected configuration or secrets, apply product-specific headers or OAuth settings, and keep credentials out of payloads and logs. |
| Database access | Limited | Direct database access may be relevant for self-managed CMS or Commerce installations, but it can bypass application security, business rules, indexing, and versioning. | Martini can connect to supported databases when explicitly required, but API-based integration should be preferred for new integrations and database reads should be tightly governed. |
| SDKs and client libraries | Limited | Optimizely provides product-specific developer tooling and SDKs, particularly for .NET CMS and Commerce implementations, but standard HTTPS clients can also consume the exposed APIs. | Martini can use its API consumption and workflow capabilities without requiring an Optimizely-specific SDK, while custom JVM-compatible logic can address unusual transformations when necessary. |
How Optimizely exposes data and business events
Optimizely REST APIs
Optimizely exposes REST APIs across several products and use cases. Depending on the deployed CMS, Commerce, or platform version, these APIs can support content, media, catalog, customer, order, and other product-specific resources.
Martini implementation pattern
Martini implementation pattern: Martini consumes the relevant Optimizely REST endpoint from a workflow or API, applies product-specific authentication, handles pagination and response validation, maps the resource to a canonical model, and writes it to one or more target systems. The exact endpoint and object schema must be confirmed for the deployed product.
Implementation sequence
Optimizely Graph GraphQL
Optimizely Graph provides an indexed GraphQL interface for querying Optimizely content and related data. It is suited to read-oriented headless delivery, search, filtering, and content aggregation rather than assuming write operations.
Martini implementation pattern
Martini implementation pattern: A Martini workflow or exposed API submits a GraphQL query with variables and an Optimizely Graph API key, handles cursor or page-based results, and transforms pages, blocks, media references, or product content into a stable downstream contract. Indexing delay and schema evolution are handled through validation and reconciliation.
Implementation sequence
Optimizely CMS Webhooks
Optimizely CMS supports webhook-style notifications for selected content events. Coverage depends on the configured event types and deployed version, so these notifications should not be treated as a universal event stream.
Martini implementation pattern
Martini implementation pattern: Martini receives the notification through an exposed API or webhook-triggered workflow, validates the event and any configured authentication, uses the content identifier to retrieve the current resource, and synchronizes the resulting state. A scheduled reconciliation workflow can identify missed or duplicated deliveries.
Implementation sequence
Optimizely Bulk and Asynchronous Operations
Selected Optimizely products support bulk-oriented or asynchronous processing for activities such as content synchronization, asset movement, catalog imports, indexing, or Graph ingestion. Operation models vary by product.
Martini implementation pattern
Martini implementation pattern: Martini submits or initiates the supported Optimizely operation, stores the job or batch identifier, polls status at a controlled interval, processes results, and routes validation failures separately from transient service errors. Martini should not assume that every REST resource supports bulk operations.
Implementation sequence
Optimizely Media APIs
Optimizely CMS represents files such as images, documents, and video as media content items. Media operations may require binary transfer, metadata management, publication, movement, and association with other content.
Martini implementation pattern
Martini implementation pattern: Martini retrieves or receives the binary asset, validates MIME type and size, maps metadata and identifiers, uploads or updates the media through the relevant CMS API, and associates it with the target content or downstream system. Access and URL stability are treated as deployment-specific.
Implementation sequence
Common Optimizely integration patterns
Pattern 1: Deliver headless content through Optimizely Graph
When to use this pattern
Use this pattern when mobile applications, frontend platforms, search services, or other consumers need a stable content contract while Optimizely Graph remains the indexed source for pages, blocks, media references, or related content.
Integration direction
Example Mapping
| Optimizely Field | Canonical Field | Target Field |
|---|---|---|
| Content item ID | contentId | id |
| Name | title | title |
| Language | locale | locale |
| URL | canonicalUrl | url |
Martini implementation pattern
Martini exposes an API or runs a workflow that accepts the consumer request, submits a filtered GraphQL query, handles pagination and query errors, transforms the response to a stable contract, and optionally enriches it with another system. Business rules can restrict publication state, site, locale, or taxonomy, while retries and cache or reconciliation logic address indexing delay.
Martini capabilities used
- API consumption
- GraphQL API consumption
- workflows
- data mapping
- business rules
- error handling
Pattern 2: Synchronize published CMS content
When to use this pattern
Use this pattern when published Optimizely CMS content must be propagated to a search index, content delivery service, warehouse, or downstream application after selected content events.
Integration direction
Example Mapping
| Optimizely Field | Canonical Field | Target Field |
|---|---|---|
| Content item ID | contentId | objectID |
| Name | title | title |
| Language | locale | locale |
| Published URL | canonicalUrl | url |
Martini implementation pattern
A Martini webhook-triggered workflow validates the selected CMS event, retrieves the current resource through the management API, filters out drafts or unsupported locales, maps custom properties and media references, and updates the target index idempotently. A scheduled reconciliation workflow compares identifiers, versions, or modification timestamps to recover from missed events and duplicate delivery.
Martini capabilities used
- webhook consumption
- workflow triggers
- API consumption
- data mapping
- scheduled workflows
- error handling
Pattern 3: Synchronize Commerce catalog and orders
When to use this pattern
Use this pattern when Optimizely Commerce must exchange products, variants, categories, prices, inventory, customers, or orders with an ERP, fulfillment, finance, or customer-service platform.
Integration direction
Example Mapping
| Optimizely Field | Canonical Field | Target Field |
|---|---|---|
| Catalog entry ID | productId | Material |
| Variant code | sku | Product |
| Price | unitPrice | Sales price |
| Order number | orderId | Sales order |
Martini implementation pattern
Martini retrieves the relevant Commerce resources, applies market, currency, inventory, fulfillment, and ownership rules, maps them to the target API, and stores cross-system identifiers and processing status. Order writes use idempotency keys or order numbers, while transient rate-limit and server failures are retried separately from validation or authorization errors.
Martini capabilities used
- workflows
- REST API consumption
- data mapping
- business rules
- scheduled synchronization
- retry handling
Pattern 4: Exchange Data Platform profiles and events
When to use this pattern
Use this pattern when Optimizely Data Platform profiles, behavioral events, or audience-related data must be exchanged with customer, marketing, analytics, or data-platform applications.
Integration direction
Example Mapping
| Optimizely Field | Canonical Field | Target Field |
|---|---|---|
| Profile identifier | customerId | Contact ID |
| Event type | eventName | Activity type |
| Event timestamp | occurredAt | Activity date |
| Audience identifier | audienceId | Segment ID |
Martini implementation pattern
Martini processes the available product-specific API data, distinguishes profile updates from behavioral events, validates consent and privacy requirements, deduplicates events using identifiers and timestamps, and maps the result to the target application. Failed deliveries are retried where transient, while invalid personal-data or schema payloads are quarantined for review.
Martini capabilities used
- API consumption
- workflows
- data mapping
- validation
- business rules
- error handling
Applications commonly integrated with Optimizely
Optimizely commonly participates in digital experience, commerce, content, customer-data, search, and enterprise application architectures. The exact integration direction depends on the deployed Optimizely products, business ownership of each data object, and the APIs available in the tenant or self-managed installation.
| Application | Scenario | Direction | Martini Pattern |
|---|---|---|---|
| Salesforce | Synchronize customer, account, lead, campaign, or segmentation data with Optimizely personalization, Commerce, or customer-experience workflows. | Salesforce → Martini → Optimizely | Martini can consume Salesforce and Optimizely APIs, normalize customer and audience fields, apply consent and ownership rules, and coordinate bidirectional updates with identifier-based deduplication and retry handling. |
| Microsoft Dynamics 365 | Exchange customer, product, order, and service information between Optimizely Commerce and Microsoft business applications. | Microsoft Dynamics 365 → Martini → Optimizely | A Martini workflow can retrieve Commerce catalog or order data, map it to Dynamics 365 resources, route updates by market or business unit, and reconcile status changes on a schedule. |
| SAP S/4HANA | Synchronize product, pricing, inventory, customer, and order information between Optimizely Commerce and enterprise resource planning processes. | SAP S/4HANA → Martini → Optimizely | Martini can orchestrate SAP and Optimizely API calls, transform product and order schemas, apply currency and market rules, and separate transient failures from validation or authorization errors. |
| NetSuite | Exchange product, inventory, customer, order, and fulfillment information where NetSuite owns financial or operational processing. | Optimizely → Martini → NetSuite | Martini can retrieve Optimizely Commerce objects, map them to NetSuite payloads, store cross-system identifiers, and send fulfillment or status updates back through controlled workflows. |
| Shopify | Coordinate product, content, order, or customer data when an organization operates both Shopify and Optimizely experiences. | Shopify → Martini → Optimizely | Martini can selectively synchronize shared catalog or order objects, apply source-of-truth rules, transform product and media structures, and use scheduled reconciliation to detect drift. |
| ServiceNow | Create operational or service records from Optimizely Commerce or content events and return selected status information to business workflows. | Optimizely → Martini → ServiceNow | A webhook- or schedule-triggered Martini workflow can validate the Optimizely event, enrich it with current content or order data, create a ServiceNow record, and process status updates in the reverse direction. |
| Adobe Analytics | Send page, product, campaign, or conversion events from Optimizely experiences for analytics and reporting. | Optimizely → Martini → Adobe Analytics | Martini can consume relevant Optimizely event or profile data, apply consent and event-deduplication rules, transform fields to the analytics event model, and deliver data through the target API. |
| Algolia | Publish Optimizely content or catalog data to a search index and process updates when content or products change. | Optimizely → Martini → Algolia | Martini can receive selected CMS notifications or run a reconciliation schedule, retrieve the current content or catalog object, flatten searchable fields, and update Algolia with idempotent writes. |
How to build a Optimizely integration in Martini
Objective
Identify the exact Optimizely products, versions, tenant or site context, and deployment model before selecting endpoints and credentials.
Instructions in Martini
- Confirm whether the integration uses CMS, Commerce, Optimizely Graph, Data Platform, or another product.
- Configure API keys, OAuth credentials, bearer tokens, or application authentication in protected Martini configuration.
- Store secrets outside workflow payloads, mappings, source control, and logs.
- Define required roles, permissions, markets, sites, and tenant context.
Objective
Select an event-driven, API-led, or scheduled initiation model that matches the product capability and required consistency.
Instructions in Martini
- Use selected CMS webhook notifications when the required event is supported.
- Use a Martini API when another application should request Optimizely data or processing.
- Use scheduled workflows for polling, bulk processing, and reconciliation.
- Treat webhook delivery as partial coverage and plan recovery for missed events.
Objective
Receive notifications or retrieve the current Optimizely resource through the product-specific REST or GraphQL surface.
Instructions in Martini
- Validate webhook payloads before performing downstream work.
- Use Optimizely Graph for indexed, read-oriented queries and the relevant management API for writes.
- Implement explicit pagination, stable sorting, and incremental criteria where available.
- Account for Graph indexing delay and product-specific response schemas.
Objective
Coordinate calls, enrichment, routing, and persistence in a maintainable Martini workflow rather than embedding point-to-point logic in one script.
Instructions in Martini
- Separate retrieval, validation, transformation, target delivery, and status recording into clear workflow stages.
- Use correlation identifiers for content items, orders, events, jobs, and target objects.
- Route validation, authentication, rate-limit, and transient server failures differently.
- Use asynchronous or scheduled processing for large exports and bulk operations.
Objective
Convert Optimizely product-specific objects into canonical and target models while preserving identifiers and business meaning.
Instructions in Martini
- Map pages, blocks, media, catalog entries, customers, orders, profiles, or events according to the selected product.
- Normalize locale, market, currency, publication state, timestamps, and identifiers.
- Handle optional GraphQL fields, custom properties, and schema changes defensively.
- Apply consent, retention, and personal-data masking rules before downstream delivery.
Objective
Enforce source-of-truth, publication, ownership, market, fulfillment, and deduplication decisions before writing to another system.
Instructions in Martini
- Process only the required publication state, language, site, market, or version.
- Use event identifiers, content identifiers, order numbers, versions, or synchronization keys for idempotency.
- Prevent duplicate order, catalog, profile, or event writes.
- Separate draft, unpublished, deleted, and unpublish states according to business requirements.
Common Optimizely data objects used in integrations
| Object | Typical Use | Common target systems | Martini handling |
|---|---|---|---|
| Content items | Pages, blocks, media references, and other CMS-managed content used for publishing, headless delivery, and synchronization. | Algolia, Adobe Analytics, Salesforce, data warehouses, and content delivery applications | Martini retrieves content through the relevant REST or GraphQL surface, filters by publication state, locale, site, or version, maps custom properties, and writes a normalized representation. |
| Media assets | Images, documents, video, and other files managed by the CMS and referenced by pages, blocks, products, or applications. | Content delivery services, search indexes, digital asset stores, and downstream applications | Martini handles binary transfer, MIME types, metadata, identifiers, publication state, and references while avoiding assumptions that URLs are public or immutable. |
| Catalog entries | Products, variants, categories, prices, and related Commerce catalog information used for storefront and operational synchronization. | SAP S/4HANA, NetSuite, Microsoft Dynamics 365, Shopify, search platforms, and warehouses | Martini retrieves product-specific resources, maps market, currency, inventory, and taxonomy fields, applies source-of-truth rules, and uses checkpoints or identifiers for reconciliation. |
| Orders | Customer orders and order-related Commerce data used for fulfillment, financial processing, customer service, and reporting. | SAP S/4HANA, NetSuite, Microsoft Dynamics 365, warehouse platforms, and ServiceNow | Martini validates order state, maps lines and totals, applies fulfillment and market rules, writes to target APIs, stores correlation identifiers, and retries transient failures without duplicating orders. |
| Customers | Customer or contact data associated with Commerce implementations and customer experiences. | Salesforce, Microsoft Dynamics 365, NetSuite, and marketing or service applications | Martini maps identity and consent fields, applies privacy and ownership rules, normalizes identifiers, and supports controlled bidirectional synchronization. |
| Profiles | Visitor or customer profile data used by Optimizely Data Platform for personalization and customer-data scenarios. | Salesforce, Adobe Analytics, marketing platforms, and data platforms | Martini distinguishes profile updates from behavioral events, validates consent and retention rules, and applies deduplication before downstream delivery. |
Authentication and security considerations
Product-specific authentication
Optimizely Graph uses API-key-based authentication, with public and protected access patterns depending on configuration. Other Optimizely APIs may use OAuth 2.0, bearer tokens, application credentials, roles, permissions, and tenant or site context.
Credential protection
Store API keys, client credentials, bearer tokens, and webhook credentials in Martini secrets or protected environment configuration. Do not place credentials in workflow payloads, mappings, source control, or log messages.
Data protection
- Use HTTPS for production API communication.
- Limit Optimizely permissions to the operations required by each workflow.
- Apply consent, retention, masking, and access-control policies to profiles, customers, orders, and behavioral events.
- Verify webhook authentication or signature configuration where available.
Operational considerations for Optimizely integrations
Rate limits and pagination
Optimizely limits vary by product, tenant, subscription, and deployment. Implement explicit pagination, controlled concurrency, retry delays, and backoff for HTTP 429 and transient 5xx responses.
Events and reconciliation
CMS webhook coverage is event-specific and deliveries may be duplicated or missed. Use event or resource identifiers for idempotency and schedule reconciliation using versions, publication state, modification timestamps, or other available metadata.
Content and Graph behavior
Define how drafts, published versions, scheduled releases, locales, sites, markets, deletes, and unpublishing are handled. Optimizely Graph is indexed, so newly changed content may require retry or reconciliation before it appears in queries.
Schema and media changes
GraphQL schemas, CMS content types, Commerce models, and custom properties can evolve. Validate optional fields defensively. Media processing should account for binary content, MIME types, file size, publication state, identifiers, and URL accessibility.
Testing and monitoring
Test each product and deployment model with representative content, catalog, order, profile, and event payloads. Monitor workflow outcomes, retries, authentication failures, pagination gaps, schema validation errors, and reconciliation results.
Why use Martini instead of scripts or point-to-point integrations?
Coordinate multiple Optimizely surfaces
Optimizely is a portfolio of products rather than one uniform API. Martini provides a maintainable workflow layer for coordinating CMS REST APIs, Commerce endpoints, Optimizely Graph queries, selected webhooks, scheduled reconciliation, and downstream systems.
Separate integration concerns
Martini keeps authentication, retrieval, mapping, business rules, target delivery, retries, and monitoring as explicit integration stages. This is easier to govern and evolve than isolated scripts or tightly coupled point-to-point calls.
Support reliable processing
- Use event-driven workflows for selected CMS notifications.
- Use scheduled workflows for polling, bulk work, and reconciliation.
- Apply reusable mappings, validation, and business rules across products and targets.
- Handle pagination, rate limits, duplicate events, transient failures, and schema changes consistently.
Expose stable interfaces
Martini can expose controlled APIs that shield consumers from product-specific Optimizely schemas, including GraphQL query details, deployment differences, and changing downstream data models.
Frequently asked questions
Optimizely can be integrated through product-specific REST APIs, Optimizely Graph GraphQL queries, selected CMS webhook notifications, media APIs, and scheduled or bulk-oriented processes. The appropriate mechanism depends on whether the deployment uses CMS, Commerce, Optimizely Graph, Data Platform, or another product, as well as the product version and hosting model.
Yes. Martini can integrate with Optimizely by consuming its REST APIs and Optimizely Graph GraphQL endpoints, receiving supported CMS webhook notifications, managing media transfers, and orchestrating scheduled synchronization. The exact endpoints, credentials, object schemas, and event coverage must be confirmed for the deployed Optimizely products.
No. A dedicated Optimizely connector is not required. Martini can use Optimizely's confirmed native integration mechanisms, including REST APIs, Optimizely Graph GraphQL, selected webhook notifications, media APIs, authentication methods, and scheduled workflows.
Lonti does not charge an additional per-connector or per-vendor fee to integrate Optimizely. The integration is subject to the provisioned capacity of the Martini environment. Separate costs may apply from Optimizely, cloud infrastructure, or other third-party systems depending on subscription, usage, and deployment model.
Use Optimizely Graph for indexed, read-oriented GraphQL queries and headless delivery. Use the Content Management API for supported CMS content and media operations, and use the applicable Commerce or platform APIs for catalog, customer, order, and transaction processing. API selection should be validated against the deployed product and version.
Yes, Martini can receive HTTP webhook requests through an exposed API or webhook-triggered workflow. Optimizely CMS webhook coverage is limited to selected event types, so the available notifications and payloads must be verified. Event processing should be supplemented with retries, deduplication, and scheduled reconciliation where completeness matters.
Martini workflows retrieve or receive Optimizely content, media, catalog, order, customer, profile, or event data, map it to a canonical or target schema, apply business rules, and write it to the destination API, database, file, or messaging endpoint. Pagination, publication state, locale, market, identifiers, consent, and product-specific schema differences should be handled explicitly.
Martini can separate validation and authorization failures from transient rate-limit or server errors, apply controlled retries and backoff, and use identifiers or synchronization keys for idempotent writes. It can also expose a controlled API façade that queries Optimizely Graph or other Optimizely APIs while presenting a stable contract to downstream applications. SOAP is not confirmed as a current Optimizely integration mechanism.
Related Martini documentation
Workflows
Reliability
Connect Optimizely with Martini
Use Martini to build reliable Optimizely integrations across REST APIs, Optimizely Graph, selected webhooks, Commerce workflows, content synchronization, and enterprise applications.