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Oracle Responsys Campaign Management Integration Guide
Integrate Oracle Responsys Campaign Management with enterprise systems through REST APIs, SOAP services, scheduled Connect file exchanges, and orchestrated Martini workflows.
Oracle Responsys Campaign Management integration options at a glance
Oracle Responsys Campaign Management provides a REST API version 1.3 as its primary integration surface for campaigns, Profile Lists, Profile List Members, Profile Extension Tables, Supplemental Tables, custom events, and batch operations. Oracle also provides SOAP Web Services for selected or legacy operations. Responsys Connect supports scheduled file-based imports and exports for larger recurring exchanges. REST authentication uses OAuth 2.0 access tokens, while SOAP authentication follows the Web Services model for the selected operation. Martini can securely consume these APIs, orchestrate scheduled and event-driven workflows, transform customer and audience data, process Connect files, and handle retries, partial failures, and reconciliation.
| Integration point | Supported by Oracle Responsys Campaign Management? | Common use cases | How Martini supports it |
|---|---|---|---|
| REST APIs | Yes | Responsys REST API v1.3 supports campaigns, Profile Lists, Profile List Members, Profile Extension Tables, Supplemental Tables, folders, custom events, batch operations, and related campaign or program actions. | Martini can consume the Responsys REST API from workflows, securely manage OAuth tokens, map request and response data, and expose reusable APIs for upstream applications. |
| SOAP APIs | Limited | Responsys Web Services provides SOAP operations for selected capabilities, existing implementations, or operations not available through REST. | Martini can consume documented Responsys SOAP services, apply the operation-specific authentication model, transform XML messages, and handle SOAP faults. |
| Webhooks / outbound callbacks | Not confirmed | No general-purpose Responsys outbound webhook mechanism was verified. Custom events and campaign triggers should not be treated as universal outbound notifications. | Martini can poll Responsys, process Connect exports, or expose an API for upstream systems that need to request Responsys actions. |
| Bulk / async / batch APIs | Limited | Responsys documents batch and bulk-oriented operations for grouping requests and processing larger Profile List Member, PET, or Supplemental Table loads. | Martini can construct batches, control concurrency, map item-level results, retry eligible failures, and persist checkpoints for replay. |
| File-based Connect exchange | Limited | Responsys Connect supports scheduled data transfers and extracts for large audience loads, recurring synchronization, and operational exports. | Martini can orchestrate file retrieval or delivery, validate encoding and schemas, transform rows, process acknowledgements or error files, and track duplicate files. |
| Authentication | Yes | Responsys REST integrations use OAuth 2.0 access tokens, account-specific endpoints, and permissions for the requested operations. SOAP authentication follows its Web Services model. | Martini can store credentials in secure configuration, acquire and renew REST tokens, apply authorization headers, and keep secrets out of logs. |
| Database access | Not confirmed | No direct SQL or customer-database access to the Responsys service was confirmed. | Martini should use the documented Responsys APIs and Connect exports rather than attempting direct database access. |
| SDKs | Not confirmed | Oracle documentation emphasizes REST and Web Services interfaces; a current dedicated Responsys SDK should not be assumed. | Martini can consume the HTTP and SOAP interfaces directly and use custom JVM-compatible logic only where specialized request handling is required. |
How Oracle Responsys Campaign Management exposes data and business events
Oracle Responsys REST APIs
The Responsys REST API version 1.3 is the primary current integration surface. It covers campaign-related actions, Profile Lists, Profile List Members, PETs, Supplemental Tables, folders and assets, custom events, batch operations, and selected program capabilities, subject to account and endpoint availability.
Martini implementation pattern
Martini implementation pattern: a workflow obtains or refreshes an OAuth 2.0 access token, calls the account-specific REST endpoint, validates and transforms the response, and persists checkpoints or business identifiers. Workflows can expose a Martini API when another application needs to submit a Responsys action.
Implementation sequence
Oracle Responsys SOAP Web Services
Responsys Web Services provides SOAP operations for selected capabilities, legacy implementations, and operations that may not be available through REST. SOAP should be evaluated after REST for new integrations.
Martini implementation pattern
Martini implementation pattern: the workflow consumes the documented SOAP service, uses the authentication and session model required by the selected operation, transforms XML requests and responses, and routes SOAP faults through controlled error handling.
Implementation sequence
Responsys batch operations
Responsys documents batch and bulk-oriented API capabilities for grouping requests and processing larger volumes of Profile List Members, PET data, and Supplemental Tables. Batch results can contain both successful and failed items.
Martini implementation pattern
Martini implementation pattern: a workflow partitions source data into controlled batches, submits them through the Responsys API, maps item-level responses, and records only eligible failures for retry rather than replaying an entire successful batch.
Implementation sequence
Responsys Connect file exchange
Responsys Connect supports scheduled file-based data transfers and extracts for large audience loads, recurring operational synchronization, and exports. Connect is a data-exchange mechanism rather than a general-purpose arbitrary attachment API.
Martini implementation pattern
Martini implementation pattern: a scheduled workflow monitors the agreed file exchange, validates file naming, encoding, delimiters, headers, and schema, transforms rows to the target model, and processes acknowledgements or error files with replay controls.
Implementation sequence
Responsys custom events
Responsys custom events can be used as inbound actions that start configured campaign or program behavior. They are not a verified general-purpose outbound event stream from Responsys.
Martini implementation pattern
Martini implementation pattern: an upstream system invokes a Martini API or workflow, Martini validates the event and consent context, and the workflow calls the appropriate Responsys custom-event or campaign operation. The target campaign or program must already be configured.
Implementation sequence
Common Oracle Responsys Campaign Management integration patterns
Pattern 1: Synchronize customer profiles and subscriptions
When to use this pattern
Use this pattern when a CRM, commerce platform, or customer data source owns customer changes and Responsys must maintain current Profile List Members. The workflow should explicitly define ownership of consent, opt-in, opt-out, and suppression values rather than treating a profile update as implicit permission.
Integration direction
Example Mapping
| Oracle Responsys Campaign Management Field | Canonical Field | Target Field |
|---|---|---|
| externalCustomerId | customerId | Profile List Member customer identifier |
| emailAddress | ||
| subscriptionStatus | subscriptionState | subscription attribute |
| locale | locale | locale |
Martini implementation pattern
A scheduled Martini workflow retrieves changed source customers, validates identifiers and consent, maps fields to Profile List Members, and submits controlled REST or batch requests. It records successful identifiers, isolates validation failures, applies backoff to transient failures, and supports reconciliation against source counts.
Martini capabilities used
- scheduler triggers
- API consumption
- data mapping
- validation
- business rules
- batch orchestration
- error handling
- workflow logs
Pattern 2: Load audiences and supplemental attributes
When to use this pattern
Use this pattern when segmentation, loyalty, purchase, or regional attributes need to be available for Responsys personalization or campaign selection. Batch REST operations are appropriate for moderate volumes, while Connect files can support larger recurring exchanges.
Integration direction
Example Mapping
| Oracle Responsys Campaign Management Field | Canonical Field | Target Field |
|---|---|---|
| loyaltyTier | loyaltyTier | PET loyalty tier |
| lifetimeValue | customerLifetimeValue | Supplemental Table lifetime value |
| lastPurchaseDate | lastPurchaseDate | Supplemental Table purchase date |
| storeRegion | regionCode | PET or Supplemental Table region |
Martini implementation pattern
Martini extracts the source segment or attribute set, version-controls account-specific PET and Supplemental Table mappings, validates data types and required columns, and chooses batch API or Connect file processing by volume. The workflow records row-level failures and reconciles delivered counts.
Martini capabilities used
- scheduled workflows
- file processing
- REST API consumption
- mapping and transformation
- validation
- checkpointing
- partial-failure handling
Pattern 3: Trigger a Responsys campaign or program from a business event
When to use this pattern
Use this pattern when an order, registration, service event, renewal, or preference change in another application should initiate a configured Responsys custom event, campaign action, or program behavior.
Integration direction
Example Mapping
| Oracle Responsys Campaign Management Field | Canonical Field | Target Field |
|---|---|---|
| orderId | sourceEventId | custom event identifier |
| customerId | customerId | Profile List Member identifier |
| eventType | marketingEventType | custom event type |
| eventTimestamp | occurredAt | event timestamp |
Martini implementation pattern
The source application invokes a Martini API. Martini validates the event, checks consent and configured Responsys dependencies, maps the payload, and calls the documented Responsys operation. A durable source event identifier prevents duplicate submissions when the source retries, while transient API failures use controlled retry logic.
Martini capabilities used
- Martini APIs
- workflow orchestration
- data mapping
- business rules
- idempotency checks
- REST API consumption
- error handling
Pattern 4: Reconcile Responsys campaign data with enterprise systems
When to use this pattern
Use this pattern when CRM, commerce, service, or analytics systems need selected campaign or execution information from Responsys. The exact delivery or interaction data available must be verified for the target Responsys account and API area.
Integration direction
Example Mapping
| Oracle Responsys Campaign Management Field | Canonical Field | Target Field |
|---|---|---|
| campaignId | marketingCampaignId | campaign_id |
| profileListMemberId | customerId | customer_id |
| executionStatus | communicationStatus | status |
| requestTimestamp | processedAt | processed_at |
Martini implementation pattern
A scheduled Martini workflow retrieves supported campaign-related information or processes a Connect export, follows pagination where required, maps Responsys identifiers to the enterprise model, and stores a checkpoint. Missing records, mismatched counts, and non-transient API errors are routed to reconciliation reports rather than silently discarded.
Martini capabilities used
- scheduler triggers
- REST API consumption
- file processing
- pagination logic
- mapping and transformation
- checkpointing
- monitoring
- error handling
Applications commonly integrated with Oracle Responsys Campaign Management
Oracle Responsys Campaign Management commonly participates in customer-data, commerce, service, and analytics architectures. The following named applications are practical integration targets; exact package availability and account-specific support should be verified for each implementation.
| Application | Scenario | Direction | Martini Pattern |
|---|---|---|---|
| Salesforce | Synchronize contacts, leads, preferences, campaign audiences, and selected marketing-response data between sales operations and Responsys activation. | Salesforce → Martini → Oracle Responsys Campaign Management | Martini can schedule incremental Salesforce retrievals, validate consent and identifiers, map records to Profile List Members or PETs, and call the Responsys REST API. A separate workflow can reconcile campaign-related results back to Salesforce with checkpoints and retry handling. |
| Oracle CX Unity | Share unified customer profiles and audience segments with Responsys for marketing activation and return selected campaign outcomes for customer intelligence. | Oracle CX Unity → Martini → Oracle Responsys Campaign Management | Martini can consume profile or segment data from the source application, transform it into Responsys Profile List Member and Supplemental Table structures, and use batch REST operations or Connect files for larger audiences. |
| Oracle Eloqua | Coordinate contact, audience, and marketing data where an enterprise operates both Eloqua and Responsys for different campaign or channel needs. | Oracle Eloqua → Martini → Oracle Responsys Campaign Management | Martini can apply routing rules based on campaign ownership, map contact and subscription attributes, and send data through Responsys REST operations or scheduled file exchange. Failures can be isolated by audience or batch. |
| Oracle Commerce | Send customer, order, product, and behavioral information to Responsys for lifecycle, promotional, and post-purchase communications. | Oracle Commerce → Martini → Oracle Responsys Campaign Management | An Oracle Commerce event or scheduled extraction can invoke a Martini API or workflow. Martini validates the payload, enriches it when required, and invokes the configured Responsys custom event or updates Profile List Members and Supplemental Tables. |
| NetSuite | Use customer, order, subscription, and transaction information to create marketing audiences and support lifecycle communications. | NetSuite → Martini → Oracle Responsys Campaign Management | Martini can retrieve changed NetSuite data on a schedule, normalize dates and identifiers, apply subscription rules, and write profile or supplemental data to Responsys using REST, batch operations, or Connect files. |
| ServiceNow | Use service events, customer information, and communication preferences to trigger appropriate lifecycle communications. | ServiceNow → Martini → Oracle Responsys Campaign Management | Martini can receive or poll ServiceNow data, apply rules for eligible communications, and call a Responsys custom-event or campaign operation. Responses and exceptions can be recorded for service-team visibility. |
| Shopify | Synchronize shoppers, orders, products, and consent data for commerce-triggered marketing journeys. | Shopify → Martini → Oracle Responsys Campaign Management | Martini can receive upstream commerce events or retrieve scheduled changes, map Shopify data to Responsys event and profile structures, prevent duplicate submissions with source event identifiers, and retry only transient failures. |
| Snowflake | Combine Responsys extracts with customer and marketing data for analytics, segmentation, governance, and reconciliation. | Oracle Responsys Campaign Management → Martini → Snowflake | Martini can process scheduled Responsys Connect exports, validate file structure and naming, transform rows into the analytical model, and load Snowflake through the available enterprise data-loading interface while tracking file checkpoints. |
How to build a Oracle Responsys Campaign Management integration in Martini
Objective
Configure the Responsys account-specific endpoint, OAuth 2.0 client details, permissions, and any SOAP or Connect credentials required by the selected operation.
Instructions in Martini
- Store client credentials, tokens, endpoints, and transfer settings in secure environment configuration.
- Use the Responsys API permissions required by the selected objects and operations.
- Keep REST OAuth authentication separate from the SOAP authentication model.
Objective
Select a scheduled, API-led, file-based, or upstream-event trigger based on whether Responsys is being polled, loaded, or invoked.
Instructions in Martini
- Use a scheduler for recurring profile, audience, or reconciliation workflows.
- Expose a Martini API for upstream systems that need to submit custom events.
- Use a file-oriented workflow for Connect imports, exports, acknowledgements, and error files.
Objective
Read source changes or Responsys resources using documented REST, SOAP, batch, or Connect mechanisms and maintain progress for recurring runs.
Instructions in Martini
- Handle pagination for list and reporting operations.
- Use checkpoints and stable identifiers for incremental processing.
- Do not assume direct SQL access to Responsys.
Objective
Coordinate calls, batching, dependencies, business rules, and alternate processing paths in a maintainable Martini workflow.
Instructions in Martini
- Separate extraction, validation, transformation, delivery, and reconciliation stages.
- Control concurrency according to Responsys limits and batch behavior.
- Check that referenced campaigns, programs, forms, or custom events are configured before production use.
Objective
Transform source models into Profile List Members, PETs, Supplemental Tables, Campaigns, or custom-event payloads while enforcing account-specific schema rules.
Instructions in Martini
- Validate identifiers, email addresses, locale values, required columns, data types, and consent state.
- Version mappings for account-specific PET and Supplemental Table schemas.
- Normalize dates, timestamps, subscription values, and external identifiers.
Objective
Apply consent ownership, routing, idempotency, and eligibility rules before writing data or initiating marketing activity.
Instructions in Martini
- Define precedence for opt-in, opt-out, suppression, and subscription attributes.
- Use a stable source event identifier to prevent duplicate custom events.
- Avoid retrying non-transient validation or schema errors.
Common Oracle Responsys Campaign Management data objects used in integrations
| Object | Typical Use | Common target systems | Martini handling |
|---|---|---|---|
| Campaigns | Represent marketing campaign definitions and campaign-related execution operations. | Salesforce, Oracle Commerce, NetSuite, ServiceNow, analytics platforms | Martini retrieves or invokes documented campaign operations, maps identifiers and status fields, validates campaign dependencies, and records request and response details. |
| Profile Lists | Define lists that contain customer or subscriber profile populations. | Salesforce, Oracle CX Unity, Oracle Commerce, Shopify, Snowflake | Martini synchronizes list configuration or uses it as the target context for Profile List Member operations, with environment-specific identifiers stored as configuration. |
| Profile List Members | Store individual customer or subscriber profiles, contact attributes, and subscription-related values. | Salesforce, NetSuite, Oracle Commerce, Shopify, customer data platforms | Martini validates identifiers, email values, locale, consent, and subscription state before mapping and creating or updating members through REST or batch operations. |
| Profile Extension Tables (PETs) | Store additional profile-level attributes associated with Profile List Members, such as loyalty or regional data. | Oracle CX Unity, Salesforce, Snowflake, commerce platforms | Martini uses versioned mappings for account-specific columns, validates required fields and types, and synchronizes rows through documented API or file mechanisms. |
| Supplemental Tables | Hold additional tabular data for segmentation, personalization, transactional attributes, or campaign processing. | Oracle Commerce, NetSuite, Snowflake, data pipelines | Martini can load or extract table data using batch API capabilities or Connect files, track row-level failures, and reconcile source and target counts. |
| Programs | Define automated marketing workflows and orchestration logic within Responsys. | Salesforce, Oracle Commerce, ServiceNow, Shopify, enterprise event sources | Martini validates the target program configuration and invokes the documented operation or custom event needed to start the configured Responsys behavior. |
Authentication and security considerations
Authentication
Responsys REST API integrations use OAuth 2.0 access tokens, account-specific API endpoints, and permissions assigned to the API user or application. SOAP Web Services use the authentication and session model documented for the selected operation and should not automatically be treated as REST OAuth.
Secure implementation
- Store client credentials, tokens, account endpoints, SOAP credentials, and Connect transfer settings in secure environment configuration.
- Renew expired REST tokens without exposing them in workflow logs.
- Apply least-privilege permissions for the Responsys operations being used.
- Sanitize customer data, access tokens, client secrets, and request payloads in operational logs.
Operational considerations for Oracle Responsys Campaign Management integrations
Reliability and scale
- Respect account and endpoint rate limits with controlled concurrency and backoff for throttling responses.
- Follow pagination metadata and persist checkpoints for recurring or large synchronizations.
- Use stable identifiers and source event keys to prevent duplicate profile updates or custom events.
- For batch requests, process item-level success and failure results and retry only eligible failures.
Data and change management
- Version account-specific PET and Supplemental Table schemas, required columns, and data types.
- Define ownership and precedence for consent, subscription, opt-in, opt-out, and suppression values.
- Validate campaign, program, form, and custom-event dependencies before enabling production traffic.
- Test API-version changes, mappings, Connect files, and error-file replay in a non-production environment.
Observability
Capture sanitized endpoint, object identifier, request identifier, response status, checkpoint, and error category so operators can reconcile and replay failures without exposing secrets or unnecessary customer data.
Why use Martini instead of scripts or point-to-point integrations?
Beyond point-to-point scripts
Martini provides a durable workflow layer around Responsys APIs and file exchanges rather than embedding integration logic in isolated scripts. Developers can centralize authentication, mappings, validation, consent rules, batching, retries, checkpoints, and reconciliation.
Maintainable orchestration
- Expose controlled Martini APIs for upstream event submission.
- Combine REST, SOAP, scheduled workflows, and Connect file processing in one integration design.
- Reuse transformations and business rules across Salesforce, commerce, service, and analytics flows.
- Monitor workflow outcomes and route partial failures for targeted replay instead of rerunning complete loads.
Frequently asked questions
Oracle Responsys Campaign Management can be integrated through its REST API version 1.3, SOAP Web Services for selected operations, batch-oriented API capabilities, and scheduled Responsys Connect file exchanges. Enterprise workflows can synchronize Profile List Members, PETs, Supplemental Tables, campaigns, and custom events. A general-purpose outbound Responsys webhook mechanism was not confirmed.
Yes. Martini can integrate with Oracle Responsys Campaign Management by consuming its REST API, using SOAP where required, processing supported Connect file exchanges, and orchestrating scheduled or API-led workflows. No dedicated native Martini connector was verified in the supplied research.
No. A dedicated Oracle Responsys Campaign Management connector is not required. Martini can use Responsys native REST APIs, documented SOAP services, OAuth 2.0 authentication, batch operations, custom-event operations, and Connect file exchanges.
Lonti does not charge an additional per-connector or per-vendor fee to integrate Oracle Responsys Campaign Management. Integrations are subject to the provisioned capacity of the Martini environment. Separate costs may apply from Oracle, infrastructure providers, or other third-party systems based on subscription, usage, and deployment model.
Use the Responsys REST API first when it provides the required operation. Evaluate SOAP Web Services for legacy implementations or SOAP-only operations, and use batch capabilities or Connect file exchange for larger data volumes and recurring operational transfers.
A general-purpose Responsys outbound webhook mechanism was not confirmed. Responsys custom events are primarily inbound actions sent to Responsys. Martini can instead poll REST APIs, process Connect exports, or expose an API that upstream applications use to request Responsys actions.
Martini can schedule incremental retrievals, follow pagination, map source fields to Profile List Members, PETs, and Supplemental Tables, and apply validation and consent rules. Larger loads can use Responsys batch operations or Connect files with checkpoints, item-level failure handling, and reconciliation.
Martini workflows can distinguish validation failures from transient errors, apply controlled backoff, retry eligible items, and record sanitized request details and checkpoints. Stable business or event identifiers support idempotency. Martini can also expose a controlled API façade for enterprise applications that need to submit validated Responsys actions.
Related Martini documentation
APIs
Workflows
Integrate Oracle Responsys Campaign Management with Martini
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