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Reddit Ads Integration Guide
Connect Reddit Ads advertising accounts, campaigns, reporting, and audience data with enterprise systems through its REST API and OAuth 2.0.
Reddit Ads integration options at a glance
Reddit Ads provides a REST API for managing ad accounts, campaigns, ad groups, ads, creatives, audiences, and performance reporting. Authentication uses Reddit OAuth 2.0 with bearer access tokens, client credentials, and advertiser-account permissions appropriate to the requested operations. Webhooks and outbound callbacks were not confirmed, so scheduled polling and report retrieval are the safer synchronization patterns. Reporting may involve multi-step or asynchronous retrieval depending on the endpoint. Martini can consume the API from scheduled workflows, paginate through results, apply checkpoints and business rules, normalize metrics, and load data into databases, warehouses, CRMs, or controlled internal APIs.
| Integration point | Supported by Reddit Ads? | Common use cases | How Martini supports it |
|---|---|---|---|
| REST APIs | Yes | Manage advertiser accounts, campaigns, ad groups, ads, creatives, audiences, and reporting through the Reddit Ads API. | Martini can consume the REST API from workflows, map responses, apply business rules, and expose normalized APIs for internal consumers. |
| Authentication | Yes | Authenticate applications and authorized Reddit users with OAuth 2.0, client credentials, bearer access tokens, and advertiser-account permissions. | Martini can store credentials and refresh information securely, configure authenticated API calls, and separate environments and accounts. |
| Bulk / async / batch APIs | Limited | Reporting may require longer-running or multi-step retrieval, although a general-purpose bulk mutation API was not confirmed. | Martini can submit report requests, poll when required, retrieve results, and track report windows and completion status. |
| Webhooks / outbound callbacks | Not confirmed | No official Reddit Ads webhook or outbound callback mechanism was confirmed; synchronization should use scheduled API polling. | Martini can schedule polling workflows and maintain checkpoints rather than depending on unconfirmed event delivery. |
| File / attachment APIs | Not confirmed | No general-purpose file or attachment API was confirmed. Creative media operations may depend on format-specific endpoints. | Martini can process confirmed API payloads, but creative media handling should be validated against the account's API version before implementation. |
| Database / analytics access | No | Reddit Ads does not expose direct database access; analytics data is obtained through reporting endpoints. | Martini can persist retrieved reports in SQL databases, files, or downstream analytics platforms. |
| GraphQL APIs | Not confirmed | No official Reddit Ads GraphQL API was confirmed in the reviewed sources. | Martini can use the documented REST API instead and can expose a separate internal API when a normalized interface is required. |
| SOAP APIs | No | No official Reddit Ads SOAP API was confirmed. | Martini should use the Reddit Ads REST API for this integration. |
How Reddit Ads exposes data and business events
Reddit Ads REST APIs
Reddit Ads exposes REST endpoints for advertiser accounts, campaigns, ad groups, ads, creatives, audiences, and reporting. The API is the primary integration mechanism for current enterprise use cases.
Martini implementation pattern
Martini implementation pattern: a workflow authenticates with Reddit OAuth 2.0, calls the required endpoint, handles pagination and response validation, maps the result to a canonical model, and writes it to the target system or returns it through a Martini API.
Implementation sequence
Reddit Ads reporting
Reddit Ads provides reporting capabilities for campaign, ad group, ad, creative, placement, date, and account analysis, subject to the available API version, dimensions, metrics, and date limits. Retrieval may be synchronous or multi-step depending on the endpoint.
Martini implementation pattern
Martini implementation pattern: a scheduled workflow submits a report request, polls for completion when necessary, retrieves paginated results, normalizes metrics and dates, and loads them into a warehouse or analytics data store.
Implementation sequence
OAuth 2.0 authentication
Reddit Ads API access uses Reddit OAuth 2.0 and bearer access tokens. The required client credentials, scopes, and advertiser permissions depend on the application, user, account, and requested operation.
Martini implementation pattern
Martini implementation pattern: credentials and refresh information are kept in secured configuration, API requests receive bearer authorization, and workflows isolate development, test, and production account access.
Implementation sequence
Scheduled synchronization
No Reddit Ads webhook or outbound callback mechanism was confirmed. Scheduled polling is therefore the safer approach for campaign-structure synchronization and report retrieval.
Martini implementation pattern
Martini implementation pattern: a scheduler starts workflows at an appropriate cadence, checkpoints account and object progress, uses bounded windows where no reliable cursor exists, and periodically reconciles historical data.
Implementation sequence
Common Reddit Ads integration patterns
Pattern 1: Synchronize Reddit Ads campaign structures
When to use this pattern
Use this pattern when marketing operations, internal campaign tools, or data platforms need current Reddit Ads account structures. It synchronizes ad accounts, campaigns, ad groups, ads, creatives, and audiences while preserving parent-child relationships and stable Reddit identifiers.
Integration direction
Example Mapping
| Reddit Ads Field | Canonical Field | Target Field |
|---|---|---|
| campaign_id | externalCampaignId | reddit_campaign_id |
| campaign_name | campaignName | campaign_name |
| status | deliveryStatus | status |
| budget | campaignBudget | budget_amount |
Martini implementation pattern
A scheduled Martini workflow retrieves the hierarchy with pagination, validates account scope, maps common and format-specific fields, and performs idempotent upserts. It stores checkpoints and source identifiers, retries transient failures with backoff, and sends authorization or validation failures for review.
Martini capabilities used
- workflows
- scheduling
- API consumption
- data mapping
- business rules
- error handling
Pattern 2: Load Reddit Ads performance reports
When to use this pattern
Use this pattern when finance, marketing, or analytics teams need historical Reddit Ads metrics in a warehouse. The workflow accounts for report date ranges, possible asynchronous processing, pagination, delayed delivery, and attribution differences.
Integration direction
Example Mapping
| Reddit Ads Field | Canonical Field | Target Field |
|---|---|---|
| report_date | reportDate | report_date |
| campaign_id | campaignId | reddit_campaign_id |
| spend | adSpend | spend |
| impressions | impressions | impressions |
Martini implementation pattern
Martini schedules bounded report windows, submits and polls report requests when needed, normalizes metrics, and loads rows keyed by account, object, date, and report definition. The workflow records retrieval metadata and retries failed pages or loads without duplicating completed intervals.
Martini capabilities used
- scheduling
- API consumption
- workflow orchestration
- data mapping
- SQL or warehouse loading
- error handling
Pattern 3: Reconcile Reddit Ads with Salesforce attribution
When to use this pattern
Use this pattern when an organization needs to compare Reddit Ads spend or conversion-related reporting with Salesforce Leads, Contacts, Campaigns, and Opportunities. It is appropriate when the teams have defined identifiers, attribution windows, and reconciliation rules.
Integration direction
Example Mapping
| Reddit Ads Field | Canonical Field | Target Field |
|---|---|---|
| campaign_id | sourceCampaignId | Salesforce Campaign external ID |
| clicks | adClicks | custom campaign metric |
| conversions | reportedConversions | conversion metric |
| report_date | sourceDate | activity date |
Martini implementation pattern
Martini retrieves Reddit Ads reports and Salesforce lifecycle data, applies agreed attribution and time-zone rules, and writes a normalized result to Salesforce or a shared data store. Validation rejects ambiguous mappings, while retries and idempotent keys protect against duplicate reconciliation runs.
Martini capabilities used
- API consumption
- data mapping
- business rules
- workflow orchestration
- validation
- error handling
Pattern 4: Expose controlled campaign operations
When to use this pattern
Use this pattern when internal applications need approved Reddit Ads mutations without receiving Reddit credentials or unrestricted API access. It provides a controlled Martini API for selected campaign-management operations.
Integration direction
Example Mapping
| Reddit Ads Field | Canonical Field | Target Field |
|---|---|---|
| campaignName | requestedCampaignName | Reddit campaign name |
| budgetAmount | validatedBudget | Reddit campaign budget |
| objective | campaignObjective | Reddit campaign objective |
| externalRequestId | operationId | audit correlation ID |
Martini implementation pattern
A Martini API accepts a constrained request, authenticates the caller, validates account and budget rules, invokes the Reddit Ads REST API, and records the resulting Reddit object ID and status. The workflow verifies the final state after timeouts and routes non-idempotent failures for controlled review.
Martini capabilities used
- APIs
- workflows
- authentication and authorization
- business rules
- API consumption
- audit and error handling
Applications commonly integrated with Reddit Ads
Reddit Ads data can be combined with marketing, customer, analytics, and operational applications through Martini. These are common enterprise architecture patterns rather than confirmed native Reddit Ads product integrations.
| Application | Scenario | Direction | Martini Pattern |
|---|---|---|---|
| Salesforce | Compare Reddit Ads activity, spend, and attribution with Leads, Contacts, Campaigns, and Opportunities. | Reddit Ads → Martini → Salesforce | A scheduled workflow retrieves Reddit Ads reporting data and Salesforce lifecycle data, applies attribution and reconciliation rules, and upserts normalized campaign or lead-performance data. |
| HubSpot | Align Reddit campaign performance with Contacts, Companies, Deals, and marketing attribution data. | Reddit Ads → Martini → HubSpot | Martini retrieves Reddit Ads metrics, maps them to HubSpot marketing objects or a shared model, and writes results through the relevant APIs with checkpointed retries. |
| Google Ads | Consolidate Reddit Ads and Google Ads metrics into a multi-channel reporting model. | Reddit Ads → Martini → Google Ads | Separate API workflows retrieve each platform's data, transform differing campaign and metric models into a canonical schema, and load the result into a reporting store. |
| Meta Ads Manager | Compare Reddit advertising performance with Meta campaign, ad set, and ad results. | Reddit Ads → Martini → Meta Ads Manager | Martini orchestrates platform-specific report retrieval, normalizes dimensions and measures, and preserves source account and object identifiers for reconciliation. |
| Snowflake | Store normalized Reddit Ads structures and historical performance data for analysis and attribution. | Reddit Ads → Martini → Snowflake | Scheduled workflows retrieve paginated account and report data, validate the payload, transform it into warehouse tables, and perform idempotent loads keyed by account, object, and reporting period. |
| BigQuery | Load Reddit Ads reporting data for SQL analysis, attribution, and dashboards. | Reddit Ads → Martini → BigQuery | Martini requests bounded reporting windows, tracks report status where required, converts responses into analytics-ready rows, and retries transient loads without duplicating data. |
| Tableau | Publish curated Reddit Ads metrics for executive and campaign-performance reporting. | Reddit Ads → Martini → Tableau | Martini loads curated metrics into the organization's database or warehouse, where Tableau can consume stable tables rather than relying on direct Reddit Ads access. |
| Slack | Notify marketing and operations teams about campaign status changes, failed report loads, or budget exceptions. | Reddit Ads → Martini → Slack | A workflow evaluates retrieved campaign or reporting data against business thresholds and sends approved operational notifications after recording the source object and execution context. |
How to build a Reddit Ads integration in Martini
Objective
Establish Reddit Ads access with OAuth 2.0 while keeping application secrets, access tokens, refresh credentials, and account permissions isolated by environment.
Instructions in Martini
- Register or identify the Reddit application and authorized advertiser account
- Configure OAuth 2.0 and bearer-token handling for the Reddit Ads API
- Store client secrets and token data in secured Martini configuration
- Keep development, test, and production credentials separate
Objective
Select a schedule or controlled API entry point because Reddit Ads webhooks and outbound callbacks were not confirmed.
Instructions in Martini
- Use a scheduler for campaign synchronization and reporting
- Choose a cadence appropriate to rate limits and reporting freshness
- Use a Martini API when internal applications request controlled campaign operations
- Define account-specific checkpoints and reporting windows
Objective
Call the required Reddit Ads REST endpoints and retrieve complete account, campaign, advertising, or reporting data.
Instructions in Martini
- Call the documented Reddit Ads REST API endpoints
- Handle pagination rather than assuming one response is complete
- Submit and poll reports when endpoint behavior requires it
- Capture account identifiers, object identifiers, date ranges, and request context
Objective
Coordinate API calls, parent-child relationships, report status, and downstream writes in a maintainable Martini workflow.
Instructions in Martini
- Separate account, campaign hierarchy, and reporting flows where appropriate
- Use reusable workflow logic for authentication, pagination, and checkpoint handling
- Apply bounded concurrency to respect quotas
- Route authorization, validation, rate-limit, and transient failures separately
Objective
Convert Reddit Ads structures and metrics into canonical business models that downstream systems can use consistently.
Instructions in Martini
- Map campaigns, ad groups, ads, creatives, and audiences to internal objects
- Normalize report dates, metrics, account IDs, and source object IDs
- Keep format-specific creative fields separate from common fields
- Record API version and metric-definition metadata where available
Objective
Protect account boundaries, attribution semantics, campaign changes, and data quality before writing results.
Instructions in Martini
- Validate authorized advertiser accounts and requested operations
- Apply budget, status, attribution, and reconciliation rules
- Use Reddit object IDs as external keys
- Reject incomplete or ambiguous mappings for review
Common Reddit Ads data objects used in integrations
| Object | Typical Use | Common target systems | Martini handling |
|---|---|---|---|
| Ad accounts | Organize advertiser activity, billing context, users, permissions, and account-level reporting. | Snowflake, BigQuery, Salesforce, internal marketing databases | Martini retrieves account identifiers and permissions, stores them as external keys, and scopes downstream workflows to approved accounts. |
| Campaigns | Represent top-level advertising initiatives with objectives, budgets, schedules, and configuration. | Salesforce, HubSpot, data warehouses, internal campaign systems | Martini maps campaign status, budget, schedule, and objective fields into a canonical campaign model and performs idempotent upserts. |
| Ad groups | Contain targeting, placements, bidding, schedules, and delivery settings within campaigns. | Data warehouses, reporting platforms, marketing operations systems | Workflows relate each ad group to its Reddit campaign ID, normalize targeting and delivery fields, and preserve source identifiers. |
| Ads | Represent individual advertising units associated with ad groups and creatives. | Campaign-management databases, CRMs, warehouses | Martini retrieves ads with their parent relationships, validates supported fields, and handles status changes through controlled synchronization. |
| Creatives | Store content and presentation used by ads, including supported post-based or other Reddit formats. | Marketing databases, warehouses, campaign review systems | Martini separates common creative fields from format-specific payloads and avoids assuming uniform media fields across formats. |
| Audiences | Define targeting or audience controls used for campaign delivery. | Campaign-management applications, warehouses, marketing platforms | Martini maps audience identifiers and targeting attributes, applies account-specific rules, and records unavailable or format-specific values explicitly. |
Authentication and security considerations
OAuth 2.0 and bearer tokens
Reddit Ads API access uses Reddit OAuth 2.0 and bearer access tokens. The required scopes and advertiser permissions depend on the Reddit application, authorized user, account, and requested operation.
Credential protection
- Store client secrets, access tokens, and refresh credentials in secured Martini configuration.
- Do not place credentials in mappings, source code, logs, or business payloads.
- Separate development, test, and production applications or advertiser accounts.
Account boundaries
Validate the advertiser account on every workflow path and restrict execution to approved accounts. Record account identifiers and operation context for auditability.
Operational considerations for Reddit Ads integrations
Rate limits and retries
Implement bounded concurrency, exponential backoff, HTTP 429 handling, and Retry-After support where supplied. Separate high-volume reporting from lower-volume configuration synchronization.
Pagination and checkpoints
Continue through paginated responses and store checkpoints for each account and object type. Where reliable change cursors are unavailable, use bounded reporting windows and periodic reconciliation.
Reporting semantics
Preserve account, date range, retrieval timestamp, API version, attribution assumptions, and metric-definition metadata. Delayed conversions, time zones, and changing campaign status can affect reconciliation.
Schema and creative changes
Isolate Reddit API calls in reusable workflows, validate required fields, and monitor for endpoint, enum, metric, pagination, and creative-format changes.
Why use Martini instead of scripts or point-to-point integrations?
Orchestration beyond scripts
Martini coordinates OAuth authentication, scheduled retrieval, pagination, report polling, transformations, validation, downstream writes, and controlled retries in maintainable workflows.
Reusable integration assets
Instead of duplicating Reddit Ads API logic across point-to-point scripts, teams can centralize account handling, checkpointing, mapping, business rules, and error classification in reusable workflows and APIs.
Controlled access
Martini can expose a constrained internal API for approved campaign operations without exposing Reddit credentials or the full Reddit Ads API to every consuming application.
Operational reliability
Structured logging, idempotent upserts, post-request verification, and environment-specific configuration provide a stronger operating model for advertising synchronization and reporting.
Frequently asked questions
Reddit Ads can be integrated through its REST API, using OAuth 2.0 and bearer access tokens to manage ad accounts, campaigns, ad groups, ads, creatives, audiences, and reporting. Because webhooks and outbound callbacks were not confirmed, scheduled polling and report retrieval are the safer synchronization approaches.
Yes. Martini can integrate with Reddit Ads by consuming its REST API from workflows and APIs, authenticating with Reddit OAuth 2.0, mapping advertising data, retrieving reports, and writing results to databases, warehouses, CRMs, or other approved systems.
No. A dedicated Reddit Ads connector is not required. Martini can use Reddit Ads' confirmed native REST API and OAuth 2.0 mechanisms, with workflows handling pagination, transformations, business rules, retries, and downstream writes.
Lonti does not charge an additional per-connector or per-vendor fee to integrate Reddit Ads. Integrations are subject to the provisioned capacity of the Martini environment. Separate costs may apply from Reddit, cloud infrastructure, or other third-party systems based on subscription, usage, and deployment model.
The primary method is the Reddit Ads REST API with OAuth 2.0. Reporting may use multi-step or asynchronous retrieval depending on the endpoint. No official Reddit Ads GraphQL or SOAP API was confirmed, and webhooks or outbound callbacks were not confirmed.
A Reddit Ads webhook or outbound callback mechanism was not confirmed in the reviewed sources. Plan synchronization around scheduled API polling, reporting requests, pagination, checkpoints, and periodic reconciliation unless a specific event capability is verified for the required account and API version.
Martini can retrieve Reddit Ads account structures and reports, follow pagination, apply checkpoints or bounded date windows, map fields into canonical models, and perform idempotent upserts. It can also combine Reddit Ads data with CRM or warehouse data using defined attribution and reconciliation rules.
Martini workflows can classify authentication, authorization, validation, rate-limit, not-found, conflict, and transient server errors. They can use bounded concurrency, exponential backoff, Retry-After handling, stable Reddit object IDs, idempotent upserts, checkpoints, and post-request verification for potentially non-idempotent campaign mutations.
Related Martini documentation
Workflows
Data
Connect Reddit Ads with your enterprise systems
Use Martini to build secure, maintainable Reddit Ads integrations for campaign synchronization, performance reporting, attribution, and controlled campaign operations.