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Rithum Integration Guide

Connect Rithum commerce data with enterprise systems through REST APIs, selective callbacks, feeds, and Martini workflows.

Rithum integration options at a glance

Rithum supports REST-oriented APIs for exchanging commerce data such as Products, Inventory, Orders, Shipments, Returns, and price or offer data. Selected products or partner relationships may also provide callback-style notifications, feed exchanges, bulk processing, or asynchronous submissions, although coverage must be confirmed for the specific Rithum, CommerceHub, or ChannelAdvisor service. Authentication varies and may involve OAuth 2.0, API credentials, account identifiers, or tenant-specific permissions. Martini can consume documented Rithum APIs, expose an endpoint for supported callbacks, schedule incremental synchronization, transform payloads, validate channel-specific data, and monitor retries or asynchronous processing.

Integration pointSupported by Rithum?Common use casesHow Martini supports it
REST APIsYesSynchronize Products, Inventory, Orders, Shipments, Returns, and price or offer data where exposed by the selected Rithum API family.Martini consumes documented REST endpoints, manages authentication configuration, paginates through results, maps payloads, and orchestrates downstream writes.
Webhooks / outbound callbacksLimitedSelected products or relationships may provide notifications for orders, shipments, inventory, product updates, returns, or cancellations.Martini can expose an API endpoint to receive supported callbacks, deduplicate notifications, retrieve the current object when necessary, and invoke a workflow.
Bulk / async / batch processingLimitedLarge catalog or inventory exchanges may use feeds, batches, asynchronous submissions, or job status endpoints, depending on the product.Martini can divide data into controlled batches, submit jobs, persist submission identifiers, poll status, and route item-level failures for correction.
File / feed exchangeLimitedStructured feed or file exchanges may be available for selected supplier, retailer, or partner relationships; a general-purpose file API was not confirmed.Where the relationship supports files, Martini can retrieve, validate, transform, submit, and reconcile files through workflows.
AuthenticationLimitedAuthentication varies by product and legacy platform and may use OAuth 2.0, API keys, client credentials, account identifiers, or provisioned partner credentials.Martini stores credentials and tokens in environment configuration or secrets management and applies account, tenant, scope, and permission settings to API calls.
GraphQL APIsNot confirmedNo current official Rithum GraphQL API was verified in the research.Martini can consume GraphQL generally, but a Rithum GraphQL integration should not be designed until the selected product documentation confirms an endpoint.
SOAP APIsNot confirmedNo current Rithum SOAP API was verified; legacy partner services may differ and require endpoint-specific confirmation.Martini can consume SOAP generally, but SOAP should not be assumed for Rithum without verified service documentation.
Database accessNot confirmedNo direct customer-facing Rithum database access was verified.Martini should use documented Rithum APIs, feeds, callbacks, or exports rather than direct database access.

How Rithum exposes data and business events

Rithum REST APIs

Rithum and predecessor products expose REST-oriented APIs for commerce data exchange in at least some product areas. REST is the primary researched mechanism for synchronizing Products, Inventory, Orders, Shipments, Returns, and price or offer data, but endpoint versions, resources, and authentication depend on the selected product and tenant.

Martini implementation pattern

Martini implementation pattern: a workflow authenticates against the confirmed Rithum API, retrieves or submits paginated resources, maps the payload into a canonical model, applies channel and business rules, and writes the result to connected systems. The workflow stores cursors, identifiers, submission results, and errors for reconciliation and replay.

Implementation sequence

Authenticate using the confirmed Rithum tenant and API credentials
Retrieve or submit the required Rithum resource
Process pagination and persist an incremental checkpoint
Validate identifiers, statuses, and required fields
Map the payload to the target system model
Write the result and store source and target identifiers

Rithum callbacks

Rithum may provide event-driven or callback-style exchanges for selected commerce events, but broad coverage for all objects was not verified. The integration must confirm event types, payload completeness, retries, signatures, and whether a follow-up retrieval is required.

Martini implementation pattern

Martini implementation pattern: expose a controlled API endpoint for the supported callback, authenticate or validate the request according to the confirmed Rithum mechanism, deduplicate the notification, and route it into a workflow. If the message contains only an identifier, the workflow retrieves the current object before processing it.

Implementation sequence

Receive the supported Rithum callback notification
Validate request authentication and event metadata
Deduplicate using the event or object identifier
Retrieve the current object when the notification is incomplete
Apply status and timestamp rules
Invoke the downstream workflow and record the outcome

Rithum batch and feeds

Large catalog and inventory exchanges may use feed, batch, or asynchronous processing in selected Rithum products or partner relationships. This capability is not universal and must be confirmed for the target account.

Martini implementation pattern

Martini implementation pattern: prepare controlled batches, validate records before submission, send the feed or asynchronous request through the confirmed endpoint, and persist the returned job or submission identifier. A follow-up workflow polls status or processes completion information and routes item-level failures for correction.

Implementation sequence

Extract the approved catalog or inventory slice
Validate required channel attributes and identifiers
Transform records into the confirmed feed or batch format
Submit the batch and store the job or feed identifier
Poll or receive processing status
Record item-level failures and queue corrected records for replay

Common Rithum integration patterns

Pattern 1: Sync marketplace orders to an ERP

When to use this pattern

Use this pattern when Rithum receives marketplace Orders that must be created in NetSuite or SAP S/4HANA. It supports callback-driven processing where available and scheduled incremental polling where callbacks are unavailable.

Integration direction
Rithum
Martini
NetSuite
Example Mapping
Rithum FieldCanonical FieldTarget Field
Rithum order IDorder.sourceIdexternalId
Rithum order linesorder.linessalesOrder.items
Rithum order statusorder.statussalesOrder.status
Martini implementation pattern

Martini receives or polls Orders, validates identifiers, lines, addresses, tax fields, and fulfillment data, then checks a durable idempotency key before creating the ERP order. It records the target ID and response, retries transient failures with bounds, and routes validation or business rejection errors to an exception workflow.

Martini capabilities used
  • workflows
  • API consumption
  • data mapping
  • business rules
  • error handling

Pattern 2: Publish ERP inventory to Rithum channels

When to use this pattern

Use this pattern when NetSuite or SAP S/4HANA is authoritative for available inventory and Rithum must distribute channel-specific quantities to marketplaces or retailers.

Integration direction
NetSuite
Martini
Rithum
Example Mapping
Rithum FieldCanonical FieldTarget Field
ERP SKUinventory.skuRithum product or offer SKU
Available quantityinventory.availableToSellRithum available quantity
Warehouse quantityinventory.locationQuantityRithum location inventory
Martini implementation pattern

A scheduled Martini workflow retrieves changed inventory, applies safety-stock and channel-availability rules, maps identifiers and locations, and submits updates through the confirmed Rithum API or feed. It records rejected SKUs, throttles requests, and retries transient responses without duplicating successful updates.

Martini capabilities used
  • scheduled workflows
  • API consumption
  • data mapping
  • business rules
  • error handling

Pattern 3: Synchronize fulfillment updates

When to use this pattern

Use this pattern when Rithum Shipments must update marketplace or order-management fulfillment status with carrier, tracking, shipment-date, and line information.

Integration direction
Rithum
Martini
Amazon
Example Mapping
Rithum FieldCanonical FieldTarget Field
Shipment IDshipment.sourceIdfulfillment.externalId
Tracking numbershipment.trackingNumberfulfillment.trackingNumber
Carrier codeshipment.carrierfulfillment.carrier
Martini implementation pattern

Martini receives or polls Shipments, validates carrier codes, tracking numbers, order references, and shipped quantities, then normalizes statuses for the target channel. A shipment identifier and source reference provide deduplication, while transient failures are retried and stale or invalid updates are routed for review.

Martini capabilities used
  • workflows
  • API consumption
  • data mapping
  • validation
  • error handling

Pattern 4: Load and validate product catalogs

When to use this pattern

Use this pattern when a product information system, ERP, or commerce platform must publish Products, variants, categories, media references, and channel-specific content through Rithum.

Integration direction
Shopify
Martini
Rithum
Example Mapping
Rithum FieldCanonical FieldTarget Field
Product identifierproduct.skuRithum product identifier
Variant attributesproduct.variants.attributesRithum variant attributes
Categoryproduct.categoryRithum channel category
Martini implementation pattern

Martini retrieves approved product data, transforms it into the confirmed Rithum resource or feed format, validates required attributes and marketplace values, and submits controlled batches. Where processing is asynchronous, the workflow stores the submission ID, monitors status, captures item-level failures, and supports correction and replay.

Martini capabilities used
  • workflows
  • API consumption
  • data mapping
  • validation
  • batch orchestration
  • error handling

Applications commonly integrated with Rithum

Rithum commonly sits between commerce channels and enterprise applications. The exact channel, object coverage, and integration method depend on the Rithum product, tenant, retailer relationship, or inherited CommerceHub and ChannelAdvisor service.

Application Scenario Direction Martini Pattern
Amazon Synchronize product content, inventory, marketplace orders, and fulfillment updates across commerce channels. Amazon → Rithum → Martini Martini consumes or receives Rithum data, normalizes marketplace identifiers and statuses, and routes validated catalog, order, inventory, or shipment data to Amazon-facing processes. It records correlation IDs and retries transient failures.
Walmart Marketplace Publish product and offer data, receive orders, and send inventory and shipment updates. Walmart Marketplace → Rithum → Martini A Martini workflow polls or receives eligible Rithum events, applies Walmart-specific validation and status mappings, and submits the resulting payloads through the documented target interface or enterprise process.
eBay Coordinate listings, inventory, orders, and shipment status across an additional marketplace. eBay → Rithum → Martini Martini maps Rithum Products, Inventory, Orders, and Shipments into the eBay-aligned canonical model, applies idempotency checks, and routes rejected records to an exception workflow.
Shopify Synchronize products, inventory, orders, and fulfillment between a direct-to-consumer storefront and Rithum-connected channels. Shopify → Rithum → Martini Martini orchestrates bidirectional API calls, normalizes SKUs and variants, applies channel availability rules, and stores source and target identifiers for reconciliation.
NetSuite Move orders and inventory between Rithum channels and the ERP while returning fulfillment and product updates. NetSuite → Martini → Rithum Martini retrieves authoritative NetSuite data, maps it to Rithum resources or feeds, validates required channel attributes, and records submission or processing results for replay.
SAP S/4HANA Integrate enterprise product, inventory, order, and fulfillment data with marketplace and retail channels. SAP S/4HANA → Martini → Rithum A scheduled or event-driven Martini workflow extracts approved SAP data, transforms enterprise identifiers and units, submits Rithum updates, and reconciles downstream acknowledgements.
Salesforce Commerce Cloud Coordinate storefront catalog, availability, orders, and fulfillment with Rithum-connected marketplaces and retailers. Salesforce Commerce Cloud → Martini → Rithum Martini uses API workflows to exchange catalog and transaction data, separates common mappings from channel-specific rules, and handles duplicate or late updates safely.
Target Plus Exchange product, inventory, order, and fulfillment information for Target's marketplace channel where the account is eligible. Target Plus → Rithum → Martini Martini processes Rithum channel data through validation, identifier mapping, and status normalization workflows, with bounded retries for transport failures and exception handling for business rejections.

How to build a Rithum integration in Martini

Objective

Confirm the Rithum product, API family, tenant context, endpoint version, and authentication model before building the workflow.

Instructions in Martini

  • Configure the confirmed endpoint and account or tenant identifiers
  • Store OAuth credentials, API keys, client secrets, and tokens in Martini environment configuration or secrets management
  • Separate credentials by environment and partner relationship

Objective

Select callbacks for confirmed events or scheduled polling when callback coverage is unavailable or incomplete.

Instructions in Martini

  • Expose a Martini API endpoint for supported Rithum callbacks
  • Use a scheduler for incremental synchronization and reconciliation
  • Define the cursor, timestamp, overlap window, or checkpoint strategy

Objective

Receive or retrieve Products, Inventory, Orders, Shipments, Returns, or price and offer data using the confirmed Rithum interface.

Instructions in Martini

  • Implement pagination and bounded request throttling
  • Retrieve the current object when a callback contains only an identifier
  • Persist source IDs, update markers, job IDs, and correlation values

Objective

Coordinate validation, transformation, target writes, response handling, and asynchronous status checks in a maintainable Martini workflow.

Instructions in Martini

  • Separate transport, validation, business, and downstream processing stages
  • Use reusable workflow logic for common identifiers and status normalization
  • Add compensation or reconciliation handling for partial processing

Objective

Transform Rithum objects into target schemas while preserving source values needed for auditability and replay.

Instructions in Martini

  • Map Products, Inventory, Orders, Shipments, and Returns to canonical and target models
  • Validate required channel attributes, identifiers, quantities, statuses, and addresses
  • Apply channel-specific rules without coupling them to the common model

Objective

Enforce idempotency, safety stock, status normalization, eligibility, and duplicate or stale-update policies before writing data.

Instructions in Martini

  • Use stable order, line, shipment, or event identifiers for idempotency
  • Apply safety-stock and channel-availability calculations
  • Reject or quarantine stale, incomplete, or business-invalid messages

Common Rithum data objects used in integrations

ObjectTypical UseCommon target systemsMartini handling
ProductsProduct master data, identifiers, titles, descriptions, attributes, variants, categories, and channel-specific content.SAP S/4HANA, NetSuite, Shopify, Amazon, Walmart Marketplace, eBayMartini validates required attributes, maps variants and identifiers to a canonical product model, applies channel rules, and submits or synchronizes data through the confirmed Rithum API or feed.
InventoryAvailable-to-sell quantities, warehouse or location quantities, safety stock, and channel availability.NetSuite, SAP S/4HANA, Shopify, Amazon, Walmart MarketplaceMartini calculates channel-available quantities, applies safety-stock rules, uses incremental synchronization where possible, and records rejected SKUs and responses.
OrdersCustomer or marketplace orders received from commerce channels and passed to suppliers, brands, or order-management systems.NetSuite, SAP S/4HANA, Shopify, Amazon, Walmart MarketplaceMartini validates identifiers, lines, addresses, tax fields, and fulfillment data, then uses idempotency keys before creating downstream orders.
ShipmentsFulfillment confirmations, shipment lines, carriers, tracking numbers, shipment dates, and delivery information.Amazon, Walmart Marketplace, eBay, NetSuite, SAP S/4HANAMartini normalizes carrier and status values, checks shipment identifiers, updates targets, and prevents repeated notifications during retries.
ReturnsReturn requests, authorizations, received items, refund-related information, and return status.NetSuite, SAP S/4HANA, Shopify, marketplace systemsMartini maps return states and reasons, preserves the original Rithum status, applies business rules, and routes incomplete or rejected returns to exception handling.
Price or offer dataChannel-specific prices, promotions, offers, and availability information where supported by the relevant Rithum product.Amazon, Walmart Marketplace, eBay, Shopify, SAP S/4HANAMartini applies channel-specific pricing and validation rules, transforms currency or offer attributes where required, and tracks asynchronous or feed-level results.

Authentication and security considerations

Product-specific authentication

Rithum authentication depends on the selected product, API family, tenant, and legacy CommerceHub or ChannelAdvisor service. OAuth 2.0 is associated with historical ChannelAdvisor APIs, while other interfaces may use API keys, client credentials, account identifiers, or provisioned partner credentials.

Tenant and credential isolation

Requests may require account, seller, retailer, channel, or partner context in addition to a token. Store tokens, client secrets, API keys, and account identifiers in Martini environment configuration or secrets management rather than in workflow logic.

Controlled access

  • Confirm scopes, permissions, retailer relationships, and marketplace eligibility.
  • Separate credentials by environment and Rithum account where appropriate.
  • Validate callback authentication and signatures when the selected Rithum service supports them.

Operational considerations for Rithum integrations

API limits and pagination

Rithum rate limits may vary by tenant, API family, account, or marketplace relationship. Use configurable throttling, bounded exponential backoff for 429 and transient 5xx responses, correlation IDs, and documented pagination. Persist cursors or update timestamps and use a small overlap window for late-arriving changes.

Idempotency and ordering

Orders and Shipments should be safe to replay. Use stable Rithum order, line, shipment, marketplace, or event identifiers, and ignore stale updates using versions or timestamps where available. Callback delivery may be repeated, delayed, or reordered.

Asynchronous processing

For catalog or feed submissions that return a job or submission identifier, store the identifier, monitor the documented status, capture item-level failures, and support correction and replay.

Testing and observability

  • Test the selected product and tenant rather than assuming compatibility across Rithum, CommerceHub, and ChannelAdvisor APIs.
  • Record request outcomes, object IDs, checkpoints, job IDs, validation failures, and retry counts.
  • Run reconciliation workflows for Orders, Inventory, and Shipments.
  • Monitor schema, status, carrier, category, and required-attribute changes.

Why use Martini instead of scripts or point-to-point integrations?

Reusable orchestration

Martini centralizes Rithum API consumption, callback handling, scheduled polling, transformation, validation, downstream writes, and reconciliation in maintainable workflows rather than scattering logic across scripts.

Adaptable data handling

Rithum capabilities and object models can vary across current products and inherited CommerceHub or ChannelAdvisor services. Martini lets teams isolate product-specific API logic while reusing canonical mappings, business rules, error handling, and operational controls.

Operational reliability

  • Apply pagination, throttling, retries, checkpoints, and idempotency consistently.
  • Route invalid records and business rejections for correction without losing successful transactions.
  • Expose controlled APIs for supported callbacks and reusable enterprise integration services.
  • Monitor workflow execution and retain correlation data for reconciliation.

Frequently asked questions

How can Rithum be integrated with enterprise systems?

Rithum can integrate through REST-oriented APIs for Products, Inventory, Orders, Shipments, Returns, and price or offer data. Selected products or relationships may also support callbacks, feeds, batch processing, or asynchronous submissions. The exact mechanism and authentication model must be confirmed for the relevant Rithum, CommerceHub, or ChannelAdvisor service.

Can Martini integrate with Rithum?

Yes. Martini can consume documented Rithum REST APIs, expose an API endpoint for supported Rithum callbacks, run scheduled polling workflows, transform Rithum commerce objects, and coordinate writes to ERP, marketplace, commerce, and other enterprise systems.

Do I need a connector to integrate Rithum with Martini?

No. A dedicated Rithum connector is not required. Martini can integrate using Rithum's confirmed native REST APIs, supported callbacks, feeds, file exchanges, and authentication mechanisms through workflows and APIs.

Is there any extra Lonti cost to integrate Rithum with Martini?

Lonti does not charge an additional per-connector or per-vendor fee to integrate Rithum. The integration is subject to the provisioned capacity of the Martini environment. Separate costs may apply from Rithum, marketplaces, cloud infrastructure, or other third-party systems based on their subscriptions, usage, and deployment models.

Which Rithum integration methods should an implementation use?

REST APIs are the primary researched mechanism for new Rithum integrations. Callback-style notifications, feeds, bulk processing, and asynchronous jobs may be available for selected products or relationships. A current Rithum GraphQL or SOAP API was not confirmed, so neither should be assumed.

Are Rithum events or webhooks available?

Rithum may support event-driven or callback-style notifications for selected orders, shipments, inventory, product, return, or cancellation events. Coverage is selective rather than universal and must be confirmed, including payload completeness, signatures, retries, and delivery identifiers. Martini can receive supported callbacks or use scheduled polling instead.

How does Martini synchronize Rithum data?

Martini can receive callbacks or run scheduled incremental workflows using documented filters, pagination, timestamps, cursors, or overlap windows. Workflows persist source identifiers and checkpoints, normalize statuses, apply idempotency, and reconcile Orders, Inventory, Shipments, or other objects with downstream systems.

How are Rithum errors, retries, and duplicates handled?

Martini can distinguish authentication, transport, validation, and business-level failures. Transient throttling and server errors can use bounded backoff and retry policies, while invalid records can be routed for correction and replay. Stable order, shipment, event, and source identifiers support deduplication and safe reprocessing.

Related Martini documentation

APIs

Workflows

Security

Reliability

Connect Rithum with your enterprise systems

Use Martini to build maintainable Rithum integrations around documented APIs, supported callbacks, scheduled synchronization, transformation, validation, and operational monitoring.

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