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Salesloft Integration Guide
Connect Salesloft sales engagement data with enterprise applications through REST APIs, selected webhook notifications, OAuth 2.0, and Martini workflows.
Salesloft integration options at a glance
Salesloft integrations are primarily API-based. Its REST APIs provide access to People, Accounts, Cadences, Cadence members, Activities, Tasks, Users, Conversations, and related engagement data, subject to endpoint and tenant availability. Salesloft also supports webhook-style notifications for selected events, although coverage should be confirmed for each implementation. Martini can authenticate through OAuth 2.0, consume paginated REST resources, receive notifications through an API endpoint, and orchestrate enrichment, mapping, validation, upserts, retries, and reconciliation. Scheduled workflows support incremental synchronization, historical extraction, and recovery when webhook coverage is incomplete. Analytics data can also be extracted through enabled Salesloft APIs for delivery to CRMs, warehouses, or reporting platforms.
| Integration point | Supported by Salesloft? | Common use cases | How Martini supports it |
|---|---|---|---|
| REST APIs | Yes | Salesloft REST APIs provide the primary way to retrieve and manage People, Accounts, Cadences, Cadence members, Activities, Tasks, Users, Conversations, and related engagement data. Operations depend on the current endpoint reference, permissions, and tenant entitlements. | Martini can consume the APIs through HTTP workflows, follow pagination, transform JSON, apply business rules, and expose a controlled internal API when downstream applications need a stable interface. |
| Webhooks / outbound callbacks | Limited | Salesloft supports webhook-style notifications for selected events through its developer platform. Event coverage, payloads, authenticity requirements, and delivery behavior must be confirmed for each application. | Martini can expose an API endpoint or webhook-consuming workflow, validate and deduplicate notifications, retrieve the complete resource through REST when needed, and dispatch asynchronous downstream processing. |
| Authentication | Yes | OAuth 2.0 is the primary documented authentication model. Applications obtain authorization and use bearer access tokens with the required permissions. | Martini can keep OAuth client credentials and tokens in secure secrets or environment configuration and reuse authenticated API definitions across workflows. |
| Pagination and incremental synchronization | Yes | Salesloft collection endpoints should be treated as paginated. Incremental extraction can use documented timestamps, cursors, identifiers, or other endpoint-supported state. | Martini workflows can maintain checkpoints, control page size and concurrency, resume interrupted jobs, and reconcile changes not represented by webhook events. |
| Analytics API access | Limited | Analytics and engagement-related data can be available through Salesloft APIs and product capabilities. Direct database access is not documented. | Martini can consume enabled analytics endpoints, normalize the responses, and deliver them to a warehouse, BI platform, CRM, or reporting API. |
| Bulk / async / batch APIs | Not confirmed | A general-purpose bulk API was not confirmed across all core Salesloft objects. Specific endpoints should be checked before designing batch behavior. | Martini can implement large transfers with scheduled workflows, pagination, checkpoints, throttling, and retries rather than assuming a bulk endpoint. |
| File / attachment APIs | Not confirmed | No general-purpose Salesloft file or attachment API was confirmed as a primary mechanism. Object-specific content support requires separate validation. | Martini can process files when a confirmed Salesloft endpoint or an adjacent system provides them, but the integration should not assume a general Salesloft file API. |
How Salesloft exposes data and business events
Salesloft REST APIs
Salesloft REST APIs are the primary integration mechanism for retrieving and managing sales engagement resources. They cover core objects such as People, Accounts, Cadences, Activities, Tasks, and Users, with exact operations depending on current API documentation and tenant permissions.
Martini implementation pattern
Martini implementation pattern: a workflow authenticates with OAuth 2.0, calls the required endpoint, follows pagination, validates the response, maps Salesloft JSON into a canonical or target model, and writes the result to another API, database, or file-oriented process. Checkpoints and retry policies make long-running synchronization restartable.
Implementation sequence
Salesloft webhooks
Salesloft supports webhook-style notifications for selected events, but the coverage is not a complete event stream for every object or field change. Event types, payloads, signatures, and delivery guarantees must be confirmed for the tenant and application.
Martini implementation pattern
Martini implementation pattern: expose a secured API endpoint, accept the notification quickly after validation, record an event key for deduplication, and move enrichment and downstream work into a workflow. When the payload is incomplete, the workflow retrieves the current resource through the Salesloft REST API and scheduled reconciliation detects missed changes.
Implementation sequence
Scheduled synchronization
Scheduled REST extraction is appropriate for historical backfills, incremental synchronization, analytics loading, and changes that do not generate supported Salesloft notifications. Collection endpoints should be treated as paginated.
Martini implementation pattern
Martini implementation pattern: a scheduler starts a workflow that loads its durable checkpoint, retrieves pages with controlled concurrency, transforms each object, writes successful results, and advances the checkpoint only after durable processing. Rate-limit responses and transient failures are retried without losing progress.
Implementation sequence
Salesloft analytics APIs
Salesloft analytics and engagement-related data can be accessed through APIs where exposed. This is API-based access rather than direct database connectivity, and availability depends on the relevant endpoint and account entitlement.
Martini implementation pattern
Martini implementation pattern: extract analytics responses into a canonical reporting model, preserve source IDs and response timestamps, normalize measures and dimensions, and load a warehouse or reporting platform. Late-arriving data and corrections are handled through a replay window or targeted re-extraction.
Implementation sequence
Common Salesloft integration patterns
Pattern 1: Sync Salesloft activities to a CRM
When to use this pattern
Use this pattern when Salesloft engagement history needs to be available in Salesforce or Microsoft Dynamics 365. A scheduled workflow can retrieve changed Activities and related People, Accounts, and Users, while supported webhook events can reduce latency for selected changes.
Integration direction
Example Mapping
| Salesloft Field | Canonical Field | Target Field |
|---|---|---|
| activity_type | engagement.type | Task.type |
| person_id | contact.sourceId | Contact.salesloftId |
| occurred_at | engagement.occurredAt | Task.activityDate |
| user_id | owner.sourceId | Task.ownerId |
Martini implementation pattern
Martini retrieves incremental, paginated data, enriches activities when identifiers are insufficient, maps ownership and timestamps, and performs idempotent CRM upserts. Permanent validation failures are routed for review, while rate limits and transient failures use controlled retries.
Martini capabilities used
- workflows
- API consumption
- data mapping
- business rules
- error handling
- scheduled execution
Pattern 2: Synchronize CRM prospects to Salesloft
When to use this pattern
Use this pattern when Salesforce, HubSpot, or Microsoft Dynamics 365 is the source for eligible prospects and organizations that should be represented as Salesloft People and Accounts.
Integration direction
Example Mapping
| Salesloft Field | Canonical Field | Target Field |
|---|---|---|
| contact.email | person.email | People.email |
| account.name | organization.name | Accounts.name |
| contact.external_id | person.sourceId | People.externalId |
| contact.lifecycle_stage | person.lifecycle | People.lifecycleStage |
Martini implementation pattern
Martini consumes source changes, filters by consent and lifecycle criteria, matches existing Salesloft objects using external IDs or normalized email, and applies field ownership rules before creating or updating People and Accounts. The resulting Salesloft IDs are written back to the source system.
Martini capabilities used
- API consumption
- workflows
- data mapping
- business rules
- idempotent upserts
- error handling
Pattern 3: Process Salesloft engagement notifications
When to use this pattern
Use this pattern when selected Salesloft webhook events should trigger near-real-time actions such as CRM updates, Slack notifications, lead routing, or queue publication.
Integration direction
Example Mapping
| Salesloft Field | Canonical Field | Target Field |
|---|---|---|
| event_type | notification.type | Slack.message.title |
| object_id | source.objectId | Slack.message.fields |
| occurred_at | notification.occurredAt | Slack.message.timestamp |
| person_id | person.sourceId | Slack.message.fields |
Martini implementation pattern
A Martini API receives and validates the notification, records an idempotency key, filters the event, and optionally calls Salesloft to retrieve the current object. The workflow then formats the downstream action and sends it to Slack or another target. Scheduled reconciliation covers events outside the confirmed webhook set.
Martini capabilities used
- API exposure
- webhook consumption
- workflows
- data enrichment
- business rules
- deduplication
- asynchronous execution
Pattern 4: Load Salesloft engagement data into Snowflake
When to use this pattern
Use this pattern for revenue operations reporting, cadence analysis, activity history, and centralized analytics across People, Accounts, Cadences, Activities, and enabled analytics resources.
Integration direction
Example Mapping
| Salesloft Field | Canonical Field | Target Field |
|---|---|---|
| activity_id | engagement.sourceId | salesloft_activity_id |
| cadence_id | engagement.programId | salesloft_cadence_id |
| occurred_at | engagement.occurredAt | occurred_at |
| user_id | owner.sourceId | salesloft_user_id |
Martini implementation pattern
A scheduled Martini workflow extracts paginated resources, applies a replay window for late-arriving activity data, normalizes JSON into warehouse structures, and loads Snowflake through the approved database or API path. Checkpoints, load status, and retry state support restartable processing and operational reporting.
Martini capabilities used
- scheduled workflows
- API consumption
- pagination handling
- data transformation
- database integration
- checkpointing
- monitoring
Applications commonly integrated with Salesloft
Salesloft can be integrated with the applications surrounding an organization’s sales, marketing, revenue operations, and analytics processes. The exact objects, permissions, and event coverage should be confirmed for each tenant and API area.
| Application | Scenario | Direction | Martini Pattern |
|---|---|---|---|
| Salesforce | Keep Salesloft People, Accounts, owners, engagement Activities, and opportunity context aligned with the CRM system of record. | Salesforce → Martini → Salesloft | Use bidirectional REST workflows with durable identifiers, normalized matching, field ownership rules, and idempotent upserts. Return Salesloft identifiers to Salesforce and synchronize engagement activity back to the CRM. |
| Microsoft Dynamics 365 | Synchronize sales contacts, Accounts, ownership, and engagement history between Dynamics and Salesloft. | Microsoft Dynamics 365 → Martini → Salesloft | Use scheduled or event-assisted workflows to retrieve changed Dynamics data, map it to Salesloft People and Accounts, and write Salesloft Activities back through controlled REST operations. |
| HubSpot | Coordinate prospect and account data with Salesloft engagement programs and return selected activity context to the marketing and sales data layer. | HubSpot → Martini → Salesloft | Apply lifecycle and consent rules before creating or updating Salesloft People and Accounts, preserve cross-system IDs, and use reconciliation workflows for updates not covered by notifications. |
| Outreach | Support controlled migration or exchange of prospect, cadence, and engagement data when organizations operate both sales-engagement platforms. | Outreach → Martini → Salesloft | Build a staged migration workflow that maps platform-specific cadence and prospect models into a canonical structure, validates required fields, and retries or quarantines rejected writes. |
| Gong | Combine Salesloft activity and engagement context with conversation intelligence and revenue analytics. | Salesloft → Martini → Gong | Extract supported Salesloft Activities, People, Accounts, and Conversations, transform them into the required Gong-facing model, and apply filtering and checkpointing before delivery. |
| Slack | Notify sales teams about supported Salesloft events, task assignments, prospect activity, or synchronization failures. | Salesloft → Martini → Slack | Receive selected Salesloft webhook notifications or poll for changes, enrich the event when required, format a concise message, and send it to the appropriate Slack destination. |
| Marketo | Coordinate marketing-qualified leads and campaign context with Salesloft prospecting and sales engagement. | Marketo → Martini → Salesloft | Use lifecycle, consent, and ownership rules to transform Marketo leads into Salesloft People and Accounts, then return selected engagement data through the agreed CRM or data layer. |
| Snowflake | Centralize Salesloft Activities, cadence performance, Accounts, People, and analytics-related data for revenue operations reporting. | Salesloft → Martini → Snowflake | Run scheduled paginated extraction workflows with durable checkpoints, normalize JSON into warehouse-ready structures, and load through database or API operations with retry state. |
How to build a Salesloft integration in Martini
Objective
Establish Salesloft access using the documented OAuth 2.0 model and keep application credentials and tokens outside workflow definitions.
Instructions in Martini
- Register or configure the Salesloft application
- Store client credentials and token settings in Martini secrets or protected environment configuration
- Request only the permissions required by the integration
- Configure bearer-token authentication for reusable API workflow assets
Objective
Select an event-driven, scheduled, or API-led entry point based on the required latency and Salesloft event coverage.
Instructions in Martini
- Use a Martini API or webhook workflow for supported Salesloft notifications
- Use a scheduler for polling, reconciliation, backfills, and unsupported event types
- Use an exposed Martini API when another application needs a controlled Salesloft interface
- Define the checkpoint and replay strategy before processing data
Objective
Receive notifications or retrieve complete Salesloft resources through paginated REST operations.
Instructions in Martini
- Validate webhook payloads and record an idempotency key
- Call the Salesloft REST API when a notification lacks complete object data
- Follow documented pagination fields rather than assuming a single response is complete
- Persist progress for restartable synchronization
Objective
Coordinate enrichment, routing, validation, target writes, and recovery in a maintainable Martini workflow.
Instructions in Martini
- Separate acquisition, transformation, and delivery stages
- Use reusable API and transformation assets for repeated operations
- Control concurrency across workflows sharing Salesloft credentials
- Route permanent validation failures separately from transient API failures
Objective
Convert Salesloft People, Accounts, Activities, Cadences, Tasks, and Users into the target system’s data model.
Instructions in Martini
- Define canonical fields and source ownership
- Normalize dates, time zones, phone numbers, enums, and user references
- Preserve Salesloft object identifiers and source timestamps
- Apply consent, lifecycle, matching, and field overwrite rules
Objective
Persist synchronized data in the target CRM, warehouse, messaging platform, or other approved endpoint without creating duplicates.
Instructions in Martini
- Use deterministic matching and idempotent upserts
- Write Salesloft IDs back to source systems when appropriate
- Advance checkpoints only after durable target processing
- Capture rejected payloads and target responses for investigation
Common Salesloft data objects used in integrations
| Object | Typical Use | Common target systems | Martini handling |
|---|---|---|---|
| People | Contacts or prospects managed by sales teams and used in engagement programs. | Salesforce, Microsoft Dynamics 365, HubSpot, Marketo, Snowflake | Martini matches People using durable IDs or normalized email addresses, applies consent and ownership rules, maps fields, and performs idempotent creates or updates. |
| Accounts | Organizations associated with People, ownership, and sales activity. | Salesforce, Microsoft Dynamics 365, HubSpot, Snowflake | Martini synchronizes Accounts with cross-system identifiers, normalizes ownership and lifecycle fields, and handles pagination, updates, and reconciliation. |
| Cadences | Sequenced sales engagement programs containing steps and activities. | Salesforce, Snowflake, Outreach | Martini extracts cadence definitions and performance context where available, maps them to a canonical engagement model, and validates tenant-specific endpoint availability. |
| Cadence members | People enrolled in a cadence and their enrollment state. | Salesforce, Snowflake, Outreach | Martini tracks enrollment changes, applies eligibility and deduplication rules, and synchronizes status while preserving Salesloft and target identifiers. |
| Activities | Sales actions such as emails, calls, meetings, and other engagement events. | Salesforce, Microsoft Dynamics 365, Gong, Snowflake, Slack | Martini retrieves incremental Activities, maps activity types and timestamps, associates People, Accounts, and Users, and uses idempotent upserts. |
| Tasks | Follow-up work assigned to users or generated through engagement processes. | Salesforce, Microsoft Dynamics 365, Slack, Snowflake | Martini transforms task ownership, due dates, status, and related-object identifiers, then routes valid tasks to downstream systems with retry handling. |
Authentication and security considerations
OAuth 2.0 and secrets
Salesloft’s primary documented authentication model is OAuth 2.0 with bearer access tokens. Store client credentials, refresh or reauthorization settings, and tokens in Martini secrets or protected environment configuration rather than workflow definitions.
Least privilege
Request only the Salesloft permissions required for the selected objects and operations. Confirm account-level permissions and scopes when adding new endpoints or data domains.
Endpoint protection
Protect any Martini API used to receive Salesloft notifications with authentication and authorization. Validate webhook authenticity according to the current Salesloft documentation and avoid logging tokens or sensitive payload content unnecessarily.
Operational considerations for Salesloft integrations
Rate limits and pagination
Use controlled concurrency, modest page sizes, throttling, and exponential backoff for HTTP 429 and other transient responses. Treat collection responses as paginated and persist progress for restartable jobs.
Idempotency and reconciliation
Use Salesloft object IDs, event identifiers, or deterministic matching keys to prevent duplicates. Combine selected webhooks with scheduled reconciliation because notifications do not cover every object or field change.
Schema and ownership
Keep endpoint and API-version assumptions explicit, validate required fields and enumerations, and isolate object-specific mappings. Define ownership for names, email addresses, accounts, owners, lifecycle state, and activity status to avoid update loops.
Testing and monitoring
Test OAuth permissions, pagination during concurrent changes, webhook replay, rejected target records, merged or deactivated objects, and late-arriving activities. Monitor workflow logs, retry state, checkpoint progress, and downstream response errors.
Why use Martini instead of scripts or point-to-point integrations?
Orchestration instead of isolated scripts
Martini coordinates Salesloft API calls, webhook intake, pagination, transformations, business rules, target writes, and recovery in maintainable workflows rather than leaving logic in disconnected scripts.
Reusable integration assets
Teams can create reusable API definitions, mappings, validation logic, authentication configuration, and workflow components. This helps standardize integrations across CRMs, warehouses, messaging platforms, and internal APIs.
Operational control
Martini supports scheduled and event-driven execution, controlled retries, checkpointing, error routing, monitoring, and secure environment configuration. These capabilities are useful when Salesloft webhook coverage is selective or when synchronization must be auditable and restartable.
Frequently asked questions
Salesloft can be integrated primarily through its REST APIs, OAuth 2.0 authentication, and selected webhook-style notifications. REST workflows can synchronize People, Accounts, Cadences, Activities, Tasks, Users, and other enabled resources with CRMs, warehouses, reporting platforms, and operational applications. Scheduled pagination and reconciliation are important because webhook coverage is event-specific.
Yes. Martini can consume Salesloft REST APIs, authenticate with OAuth 2.0, receive supported Salesloft webhook notifications through an exposed API, transform Salesloft JSON, and orchestrate synchronization with other systems. A dedicated native Martini connector was not verified in the supplied information.
No. A dedicated Salesloft connector is not required. Martini can use Salesloft’s confirmed native integration mechanisms, including REST APIs, selected webhook notifications, OAuth 2.0, scheduled workflows, mappings, and target-system APIs.
Lonti does not charge an additional per-connector or per-vendor fee to integrate Salesloft. The integration is subject to the provisioned capacity of the Martini environment. Separate costs may apply from Salesloft, cloud infrastructure, databases, warehouses, or other third-party systems depending on subscriptions, usage, and deployment model.
REST APIs are the primary method for current Salesloft integrations. Use OAuth 2.0 for authentication, selected webhooks for supported near-real-time events, and scheduled REST synchronization for reconciliation, backfills, analytics extraction, and changes without webhook coverage. A general-purpose bulk API, GraphQL API, and SOAP API were not confirmed.
Yes, where the Salesloft account and application support the relevant event. Salesloft webhook coverage is selective, so event types, payloads, authenticity requirements, and retry behavior must be confirmed. Martini can validate, deduplicate, enrich, and route notifications, with scheduled reconciliation for missed or unsupported changes.
Martini can map Salesloft objects into a canonical or target model, normalize dates and enumerations, preserve source identifiers, and apply field ownership rules. Idempotent upserts can use Salesloft IDs, external identifiers, normalized email addresses, or event keys to prevent duplicate People, Accounts, Activities, and task updates.
Yes. Martini can expose a controlled REST API that hides Salesloft-specific authentication, pagination, object mappings, and business rules from consuming applications. The façade can validate requests, invoke Salesloft REST operations, transform responses, and apply authorization and error-handling policies.
Related Martini documentation
API Integration
Workflows
Build a maintainable Salesloft integration with Martini
Use Salesloft APIs and selected event notifications as part of secure, observable Martini workflows for synchronization, enrichment, automation, and enterprise reporting.