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SAP Emarsys Customer Engagement Integration Guide

Connect Emarsys with enterprise applications through REST APIs, selected event notifications, bulk contact operations, and scheduled Martini workflows.

SAP Emarsys Customer Engagement integration options at a glance

Emarsys uses REST APIs as its primary enterprise integration surface for Contacts, Contact fields, Contact lists, Segments, Campaigns, External events, Vouchers, and other supported resources. Selected event-driven capabilities can provide webhook-style notifications, although coverage varies by feature and event. Bulk contact imports and updates are available for suitable data-management scenarios, while file-based imports support selected contact workflows. Emarsys API credentials and request-authentication headers secure access. Martini can consume these APIs, expose REST endpoints for upstream systems, orchestrate scheduled or event-driven workflows, transform and validate payloads, batch requests, and retain synchronization state for reconciliation.

Integration pointSupported by SAP Emarsys Customer Engagement?Common use casesHow Martini supports it
REST APIsYesThe primary Emarsys mechanism for Contacts, Contact fields, Contact lists, Segments, Campaigns, External events, Vouchers, and other supported resources.Martini can consume Emarsys REST endpoints from workflows, map and transform payloads, paginate collections, and expose APIs that coordinate Emarsys operations.
Webhooks and outbound callbacksLimitedSelected event-driven and automation-related use cases may provide outbound notifications, but coverage is not universal across Emarsys objects or state changes.Martini can receive supported notifications through an API endpoint or webhook-consuming workflow, then retrieve the authoritative resource through REST.
Bulk and batch operationsLimitedBulk-oriented operations support selected contact imports and updates; coverage and asynchronous behavior vary by resource and operation.Martini can build compliant batches, control concurrency, capture accepted and rejected items, retry transient failures, and reconcile partial results.
File import and exportLimitedFile-based customer data import is available for selected data-management scenarios, particularly contact data. A universal file or attachment interface is not confirmed.Martini can read files, validate and transform rows, submit supported imports, and preserve processing and rejection results.
AuthenticationYesEmarsys requires account-specific API credentials and request authentication headers over HTTPS, with permissions managed in the Emarsys account.Martini can store credentials in protected secrets or environment configuration and apply the required authentication to outbound requests.
GraphQL APIsNot confirmedNo official Emarsys GraphQL API was identified in the supplied research; REST should be treated as the primary API surface.Martini can consume GraphQL APIs when a provider exposes them, but this integration should use confirmed Emarsys REST endpoints instead.
SOAP APIsNot confirmedNo current official Emarsys SOAP integration surface was identified.Martini supports SOAP consumption generally, but no SOAP-based Emarsys design should be assumed.
Database accessNot confirmedDirect customer-database or general-purpose database access was not confirmed for Emarsys.Martini should use documented Emarsys APIs and supported imports or reporting interfaces rather than direct database connectivity.

How SAP Emarsys Customer Engagement exposes data and business events

Emarsys REST APIs

REST is Emarsys's principal integration mechanism for customer data, audience resources, campaign-related resources, External events, Vouchers, and other supported objects.

Martini implementation pattern

Martini implementation pattern: a workflow or Martini API receives an upstream request or trigger, authenticates to Emarsys, retrieves or writes the required resource, maps the response, and persists synchronization state and operational results.

Implementation sequence

Receive an API request, scheduled trigger, or source event
Authenticate the Emarsys REST request using protected credentials
Retrieve or submit the required Emarsys resource
Map the response or request to the enterprise canonical model
Apply validation, consent, and business rules
Write the target result and store the synchronization checkpoint

Selected Emarsys notifications

Emarsys supports event-driven capabilities for selected use cases, but notification coverage, payload completeness, delivery, and configuration depend on the relevant feature or automation.

Martini implementation pattern

Martini implementation pattern: expose a secured API endpoint or webhook-consuming workflow, validate the notification, retrieve the authoritative Emarsys object when the payload contains only an identifier, and process the event idempotently.

Implementation sequence

Receive the configured Emarsys notification
Validate authentication, signature, and event structure when applicable
Check the source event identifier for duplicates
Retrieve the authoritative Emarsys resource if required
Map and route the event to downstream systems
Acknowledge processing and record failures for retry or reconciliation

Bulk contact operations

Emarsys provides bulk-oriented operations for selected contact imports and updates, with payload, resource coverage, and asynchronous behavior varying by operation.

Martini implementation pattern

Martini implementation pattern: read source data, validate and partition it into compliant batches, submit the relevant bulk operation, capture operation results, and reconcile accepted, rejected, and retried rows.

Implementation sequence

Read source Contacts from an API, database, or file
Validate required identifiers, consent, and field formats
Transform records into the Emarsys bulk payload
Submit controlled batches within provider limits
Capture accepted, rejected, and asynchronous operation results
Persist batch state and reconcile incomplete processing

File-based contact import

Selected Emarsys data-management scenarios support file-based customer data import. Formats, transfer processes, and asynchronous behavior must be confirmed for the account and feature.

Martini implementation pattern

Martini implementation pattern: receive or generate the source file, validate rows and headers, transform the file to the supported format, submit it through the approved process, and retain a manifest for reconciliation.

Implementation sequence

Receive or generate the customer data file
Validate headers, formats, identifiers, and consent values
Transform rows into the supported Emarsys import format
Submit the file through the configured import process
Capture submission and processing results
Route invalid rows to a recoverable exception process

Common SAP Emarsys Customer Engagement integration patterns

Pattern 1: Synchronize CRM contacts to Emarsys

When to use this pattern

Use this pattern when Salesforce or Microsoft Dynamics 365 is the system of record for customer attributes, consent, or marketing eligibility and Emarsys is the activation platform.

Integration direction
Salesforce or Microsoft Dynamics 365
Martini
SAP Emarsys Customer Engagement
Example Mapping
SAP Emarsys Customer Engagement FieldCanonical FieldTarget Field
emailcustomer.emailEmarsys Contact email field
consentStatuscustomer.marketingConsentEmarsys consent field
countryCodecustomer.countryEmarsys country field
externalIdcustomer.sourceIdEmarsys Contact identifier
Martini implementation pattern

A scheduler or source event starts the workflow. Martini retrieves changed customers, validates consent, email, country, and identifiers, maps account-specific Contact fields, submits create-or-update requests in batches, and sends invalid or rejected records to a recoverable error path with run-level reconciliation.

Martini capabilities used
  • workflows
  • API consumption
  • data mapping
  • business rules
  • batch orchestration
  • error handling

Pattern 2: Send commerce events to Emarsys

When to use this pattern

Use this pattern to activate product views, cart activity, purchases, registrations, or subscription changes from Shopify or SAP Commerce Cloud.

Integration direction
Shopify or SAP Commerce Cloud
Martini
SAP Emarsys Customer Engagement
Example Mapping
SAP Emarsys Customer Engagement FieldCanonical FieldTarget Field
customerIdcustomer.idExternal event customer identifier
orderIdtransaction.idExternal event order identifier
totalPricetransaction.amountExternal event purchase value
occurredAtevent.timestampExternal event timestamp
Martini implementation pattern

Martini receives commerce events through an API or workflow trigger, enriches missing customer or order data, applies event eligibility and consent rules, submits supported External events, and stores source event IDs so retries do not create unintended duplicates.

Martini capabilities used
  • API exposure
  • workflows
  • event processing
  • data transformation
  • business rules
  • idempotency handling

Pattern 3: Activate warehouse audiences in Emarsys

When to use this pattern

Use this pattern when Snowflake or another enterprise data platform maintains curated customer attributes, consent, or audience membership for Emarsys activation.

Integration direction
Snowflake
Martini
SAP Emarsys Customer Engagement
Example Mapping
SAP Emarsys Customer Engagement FieldCanonical FieldTarget Field
customer_keycustomer.sourceIdEmarsys Contact identifier
segment_nameaudience.nameEmarsys Contact list or Segment mapping
marketing_consentcustomer.marketingConsentEmarsys consent field
updated_atsync.modifiedAtMartini synchronization watermark
Martini implementation pattern

A scheduled workflow reads incremental warehouse data using a stored watermark, filters suppressed or ineligible customers, maps columns to Emarsys field identifiers, submits bulk updates, and advances the watermark only after successful reconciliation.

Martini capabilities used
  • scheduled workflows
  • database integration
  • mapping and transformation
  • validation
  • bulk orchestration
  • checkpoint management

Pattern 4: Reconcile Emarsys engagement data downstream

When to use this pattern

Use this pattern when campaign or engagement results need to be available in Salesforce, Snowflake, ServiceNow, or another enterprise platform and event coverage is incomplete.

Integration direction
SAP Emarsys Customer Engagement
Martini
Salesforce, Snowflake, or ServiceNow
Example Mapping
SAP Emarsys Customer Engagement FieldCanonical FieldTarget Field
campaignIdengagement.campaignIdDownstream campaign identifier
contactIdcustomer.sourceIdDownstream customer identifier
eventTypeengagement.typeActivity or event type
eventTimeengagement.occurredAtActivity timestamp
Martini implementation pattern

Martini combines selected Emarsys notifications with scheduled REST reconciliation, retrieves authoritative resources, normalizes campaign and engagement data, applies deduplication and ownership rules, and retries transient downstream failures without replaying completed records.

Martini capabilities used
  • webhook consumption
  • scheduled workflows
  • API consumption
  • data mapping
  • deduplication
  • retry and reconciliation

Applications commonly integrated with SAP Emarsys Customer Engagement

Emarsys can be integrated with customer, commerce, service, and data-platform applications when organizations need to activate customer data, submit engagement events, or return campaign outcomes. The exact objects, consent model, and direction should be confirmed for each implementation.

Application Scenario Direction Martini Pattern
Salesforce Synchronize Contacts, customer attributes, consent, audiences, and engagement outcomes. Salesforce → Martini → SAP Emarsys Customer Engagement A scheduled or event-driven workflow retrieves changed Salesforce data, validates consent and identifiers, maps fields to Emarsys Contact fields, submits creates or updates in batches, and records rejected items.
SAP Commerce Cloud Send customer, browse, cart, purchase, and registration events to support personalized journeys. SAP Commerce Cloud → Martini → SAP Emarsys Customer Engagement Martini receives commerce events, enriches them with customer or order data, applies event and consent rules, and submits supported Emarsys External events through the REST API.
Shopify Activate ecommerce customer and purchase information for segmentation and lifecycle campaigns. Shopify → Martini → SAP Emarsys Customer Engagement A Martini API or workflow receives Shopify events, normalizes customer and order fields, prevents duplicate submissions using source event identifiers, and sends supported External events or Contact updates.
Microsoft Dynamics 365 Synchronize marketing-relevant customer and contact data between enterprise applications. Microsoft Dynamics 365 → Martini → SAP Emarsys Customer Engagement Martini uses scheduled extraction or source events, applies field ownership and consent precedence rules, maps Dynamics data to Emarsys fields, and performs controlled updates with retry handling.
ServiceNow Use customer or service-event information in customer communications and service-related journeys. ServiceNow → Martini → SAP Emarsys Customer Engagement A workflow receives selected ServiceNow events or retrieves changes, filters eligible communications, maps the payload to Emarsys Contacts or External events, and logs processing outcomes.
Snowflake Exchange curated customer, consent, event, and campaign-performance data for analytics and activation. Snowflake → Martini → SAP Emarsys Customer Engagement Scheduled Martini workflows read scoped or incremental data, apply suppression and consent rules, transform columns into Emarsys field identifiers, submit batches, and reconcile results.
SAP S/4HANA Use customer, order, billing, or business-partner information in customer engagement processes. SAP S/4HANA → Martini → SAP Emarsys Customer Engagement Martini retrieves relevant business data from approved S/4HANA interfaces, applies process-specific mappings and validation, and submits eligible Contacts or External events to Emarsys.

How to build a SAP Emarsys Customer Engagement integration in Martini

Objective

Establish authenticated access to Emarsys and the upstream or downstream systems involved in the workflow.

Instructions in Martini

  • Store the Emarsys API username or key and secret in Martini secrets or protected environment configuration.
  • Follow the authentication header format documented for the tenant and API version.
  • Confirm account permissions and avoid placing credentials in mappings, logs, or source control.

Objective

Select an event, webhook-style notification, scheduled run, or API request based on the required freshness and Emarsys event coverage.

Instructions in Martini

  • Use a secured API endpoint for supported inbound notifications or upstream requests.
  • Use a scheduler for incremental extraction, bulk activation, and reconciliation.
  • Combine event processing with scheduled reconciliation when delivery coverage is incomplete.

Objective

Read the required Emarsys or source-system data while handling collections, filters, pagination, and checkpoints.

Instructions in Martini

  • Implement the endpoint-specific pagination model rather than assuming one response contains all results.
  • Persist a watermark or last successful page when incremental synchronization is reliable.
  • Retrieve the authoritative Emarsys resource when an event contains only an identifier.

Objective

Coordinate API calls, enrichment, batching, routing, and persistence as a maintainable Martini workflow.

Instructions in Martini

  • Separate validation, transformation, provider calls, result handling, and reconciliation into clear workflow stages.
  • Use reusable services or workflows for common authentication, mapping, and error-handling logic.
  • Control concurrency and batch sizes according to confirmed Emarsys limits.

Objective

Convert source models into account-specific Emarsys Contact, audience, or External event payloads.

Instructions in Martini

  • Map source fields to governed Emarsys field identifiers.
  • Validate identifiers, data types, country codes, date formats, consent, and suppression values.
  • Use canonical fields where multiple applications feed Emarsys.

Objective

Enforce consent, eligibility, ownership, deduplication, and routing rules before changing Emarsys data.

Instructions in Martini

  • Define consent precedence and suppression propagation explicitly.
  • Use stable source identifiers and event IDs to make retries safe.
  • Route invalid records separately from transient API failures.

Common SAP Emarsys Customer Engagement data objects used in integrations

ObjectTypical UseCommon target systemsMartini handling
ContactsCustomer and prospect profiles with account-specific field values, identifiers, consent, and engagement attributes.Salesforce, Microsoft Dynamics 365, SAP Commerce Cloud, SnowflakeMartini validates identifiers and consent, maps source attributes to Emarsys fields, performs create-or-update operations, and records rejected items.
Contact fieldsStandard and custom attributes used to describe and segment Contacts.Salesforce, SAP S/4HANA, Snowflake, ShopifyMartini maintains governed field mappings, validates data types and enumerations, and applies account-specific field identifiers.
Contact listsGroups used to organize Contacts and support audience activation.Salesforce, Snowflake, SAP Commerce CloudMartini maps membership rules, submits list updates where supported, and reconciles membership results.
SegmentsAudience definitions used for campaign targeting and customer engagement.Salesforce, Snowflake, data warehousesMartini can retrieve or coordinate segment-related resources through REST and synchronize selected audience information to downstream systems.
CampaignsMarketing campaign definitions and execution-related resources.Salesforce, Snowflake, service platformsMartini retrieves supported campaign data, maps relevant outcomes, and combines callbacks with scheduled reconciliation when required.
External eventsEvents submitted by external systems to trigger automation or customer engagement activities.Shopify, SAP Commerce Cloud, Salesforce, ServiceNowMartini normalizes and enriches source events, validates eligibility, submits them through REST, and uses source event identifiers to reduce duplicates.

Authentication and security considerations

Credential-based API access

Emarsys uses account-specific API credentials and request-authentication headers over HTTPS. The exact header format should be confirmed against the tenant and API version.

Protect secrets

  • Store the Emarsys API username or key and secret in Martini secrets or protected environment configuration.
  • Do not place credentials in mappings, request bodies, logs, or source control.
  • Restrict Emarsys permissions to the operations required by the integration.

Protect inbound interfaces

Secure Martini API endpoints used for upstream submissions or Emarsys notifications with appropriate authentication and authorization. Validate notification signatures or authentication details when the Emarsys feature provides them.

Operational considerations for SAP Emarsys Customer Engagement integrations

Rate limits and batching

Confirm current request, payload, and batch limits. Use controlled concurrency, exponential backoff for transient throttling, and bulk operations where available.

Pagination and checkpoints

Implement endpoint-specific pagination for Contacts, Contact lists, Segments, and campaign resources. Store a watermark or last successful checkpoint only after the corresponding work is reconciled.

Idempotency and asynchronous work

Use stable Contact identifiers and source event IDs to prevent duplicates. Bulk imports and some campaign-related operations may be asynchronous, so capture operation identifiers and reconcile accepted, rejected, and pending items.

Consent and schema governance

Validate consent, suppression, field types, enumerations, country codes, and dates before submission. Treat changes to Contact fields, lists, Segments, and campaign configuration as deployment dependencies.

Observability

Log operation type, endpoint, correlation ID, status, and sanitized response summaries. Separate invalid records from transient failures and avoid logging secrets or unnecessary personal data.

Why use Martini instead of scripts or point-to-point integrations?

Orchestrate more than API calls

Martini coordinates Emarsys with CRM, commerce, database, file, and data-platform systems in workflows that can be scheduled, event-driven, or API-led.

Make mappings maintainable

Centralized mappings, validation, consent rules, batching, and canonical models reduce duplicated transformation logic across point-to-point scripts.

Operate reliably

Martini provides workflow-level error handling, retries, checkpoints, reconciliation, and monitoring patterns for partial bulk acceptance, asynchronous processing, and incomplete event coverage.

Expose controlled APIs

Martini can expose a stable API façade so upstream applications do not need to understand Emarsys-specific credentials, headers, payloads, or account-specific field identifiers.

Frequently asked questions

How can SAP Emarsys Customer Engagement be integrated with enterprise systems?

Emarsys is primarily integrated through its REST API for Contacts, Contact fields, Contact lists, Segments, Campaigns, External events, Vouchers, and other supported resources. Selected event-driven notifications, bulk contact operations, and file-based imports can support additional workflows. Authentication uses account-specific API credentials and request headers over HTTPS.

Can Martini integrate with SAP Emarsys Customer Engagement?

Yes. Martini can consume the Emarsys REST API, submit supported External events and bulk contact operations, receive selected webhook-style notifications, and expose APIs for applications that need to send customer, audience, or event data to Emarsys.

Do I need a connector to integrate SAP Emarsys Customer Engagement with Martini?

No. A dedicated Emarsys connector is not required. Martini can integrate using Emarsys's confirmed native mechanisms, including REST APIs, supported event notifications, bulk operations, file imports, and account-specific authentication.

Is there any extra Lonti cost to integrate SAP Emarsys Customer Engagement with Martini?

Lonti does not charge an additional per-connector or per-vendor fee to integrate Emarsys. The integration is subject to the provisioned capacity of the Martini environment. Separate costs may apply from SAP, cloud infrastructure, or other third-party services based on subscription, usage, and deployment model.

Which SAP Emarsys integration methods should a project use?

REST APIs should be the default for current integrations. Bulk contact operations are suitable for selected high-volume data-management tasks, while file imports may support specific contact scenarios. Selected notifications can support event-driven processing, but their coverage and delivery behavior must be verified for the account.

Can Martini receive SAP Emarsys events through webhooks?

Martini can receive supported Emarsys webhook-style notifications, but Emarsys does not provide a universal notification stream for every object or state change. The specific event, configuration, payload, authentication, retry behavior, and delivery guarantee should be confirmed, with scheduled reconciliation used where completeness matters.

How should synchronization, mapping, and duplicate handling work?

Use a governed mapping between source attributes and account-specific Emarsys Contact fields. Store stable source identifiers, event IDs, batch IDs, or hashes; define field ownership and consent precedence; and maintain a watermark or reconciliation state. Martini can validate, transform, batch, retry, and persist these controls in workflows.

Can Martini expose an API façade for SAP Emarsys?

Yes. Martini can expose a controlled REST API that accepts normalized customer, audience, or event requests, applies authentication and business rules, and orchestrates the corresponding Emarsys REST operations. This can shield upstream applications from provider-specific payloads and authentication details.

Related Martini documentation

APIs

Workflows

Data

Security

Operations

Connect SAP Emarsys Customer Engagement with Martini

Use Martini to build secure, maintainable Emarsys integrations across customer data, audiences, commerce events, campaign operations, and enterprise systems.

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