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SAP Sales Cloud Integration Guide

SAP Sales Cloud integrates with enterprise systems through OData and REST APIs, selected event notifications, batch patterns, attachment services, and OAuth 2.0-secured access.

SAP Sales Cloud integration options at a glance

SAP Sales Cloud primarily exposes OData and REST-style APIs for Accounts, Contacts, Leads, Opportunities, Activities, and Sales Quotes. These APIs support reading, creating, updating, filtering, expanding, and paginating supported resources, with exact services varying by Version 1 or Version 2 tenant. Selected scenarios also provide event notifications or outbound callbacks, while OData batch patterns and attachment services may support higher-volume or document-related processing. OAuth 2.0, communication arrangements, roles, scopes, and technical users govern access. Martini can consume these APIs, receive supported notifications, orchestrate workflows, map data, and use scheduled synchronization where event coverage is incomplete.

Integration pointSupported by SAP Sales Cloud?Common use casesHow Martini supports it
REST and OData APIsYesRead, create, and update Accounts, Contacts, Leads, Opportunities, Activities, and Sales Quotes; filter, sort, paginate, expand relationships, and apply tenant validations.Martini can consume SAP Sales Cloud APIs from workflows, authenticate with OAuth 2.0, parse JSON or XML, and map responses to target systems.
Webhooks and outbound callbacksLimitedReceive selected business-event notifications or outbound callbacks where supported by the Sales Cloud version, enabled APIs, and tenant configuration.Martini can expose a REST endpoint or webhook workflow, validate the notification, retrieve the current object when necessary, and process it idempotently.
Batch and bulk processingLimitedGroup supported OData operations and improve synchronization efficiency where the selected API supports batch requests, payload limits, and required transaction semantics.Martini can orchestrate batches, paginate collections, throttle requests, checkpoint progress, and retry recoverable failures.
File and attachment APIsLimitedRead or write document metadata and binary or encoded attachment content for supported objects and services.Martini can coordinate metadata and content requests, transform supported payload formats, enforce file rules, and route failures for reconciliation.
SOAP APIsLegacySupport existing SAP Cloud for Customer or earlier Sales Cloud integration scenarios where a required business service remains SOAP-based.Martini can consume SOAP services when the tenant exposes them, while new implementations should evaluate current OData and REST APIs first.
AuthenticationYesSecure API access through OAuth 2.0, client credentials or another tenant-configured flow, communication arrangements, scopes, roles, and technical users.Martini can store client credentials and token configuration in secure environment settings and use authenticated API workflows over HTTPS.
Database accessNoDirect access to the SAP Sales Cloud application database is not an appropriate integration mechanism.Martini should use published SAP APIs, supported events, files, or SAP integration services rather than direct database access.

How SAP Sales Cloud exposes data and business events

SAP Sales Cloud REST and OData APIs

SAP Sales Cloud provides REST-style OData services for supported sales objects. API operations, properties, relationships, metadata, and endpoint packages can differ between Version 1 and Version 2 tenants.

Martini implementation pattern

Martini implementation pattern: a workflow obtains an OAuth 2.0 token, calls the selected SAP API, handles pagination and response formats, maps the returned object, applies business rules, and writes the result to a target system.

Implementation sequence

Confirm the Sales Cloud version and API package
Configure OAuth 2.0 credentials and communication permissions
Call the SAP Sales Cloud resource
Follow pagination and expand required relationships
Map and validate the returned object
Write the result and persist processing state

SAP Sales Cloud event notifications

SAP Sales Cloud supports event-oriented notifications and outbound callbacks for selected business events and scenarios, but coverage is not guaranteed for every object or CRUD operation.

Martini implementation pattern

Martini implementation pattern: an exposed API receives the notification, validates its source and correlation data, retrieves the current SAP object when the payload is incomplete, and invokes an idempotent workflow.

Implementation sequence

Receive the supported event notification
Validate the event and identify the SAP object
Retrieve the current object when required
Apply duplicate and business-rule checks
Map the object to the target model
Record the event outcome and retry status

SAP Sales Cloud batch processing

Supported OData services may provide batch request patterns for grouping operations. Limits, supported operations, transaction behavior, and asynchronous processing must be verified for the selected service.

Martini implementation pattern

Martini implementation pattern: a scheduled or API-triggered workflow reads pages of SAP objects, groups eligible operations, controls concurrency, records checkpoints, and separates recoverable errors from rejected records.

Implementation sequence

Read the next page from SAP Sales Cloud
Select operations eligible for batching
Submit the documented batch request
Process individual operation results
Persist the checkpoint and correlation details
Retry transient failures within bounded limits

SAP Sales Cloud attachment APIs

Attachment and document operations are available for supported objects and services. Metadata and binary content may require separate requests, and content formats and limits are API-specific.

Martini implementation pattern

Martini implementation pattern: a workflow retrieves or submits attachment metadata, obtains the related business-object identifier, transfers content in the documented format, and records the attachment relationship.

Implementation sequence

Identify the supported parent object and attachment
Retrieve or create attachment metadata
Transfer content using the documented format
Validate file size and content type
Associate the attachment with the business object
Record the result and handle failed transfers

SAP Sales Cloud SOAP services

Earlier SAP Cloud for Customer and Sales Cloud scenarios may expose SOAP business services. SOAP remains a compatibility option for existing integrations but is generally legacy for new implementations.

Martini implementation pattern

Martini implementation pattern: where the required legacy service is confirmed, Martini sends authenticated SOAP requests, parses the response, maps the business service payload, and applies the same retry and error controls used for REST workflows.

Implementation sequence

Confirm the legacy SOAP service is exposed
Configure the required authentication and endpoint
Send the SOAP request
Parse the response and SOAP faults
Map the service result to the target model
Record failures and reconciliation status

Common SAP Sales Cloud integration patterns

Pattern 1: Synchronize Accounts and sales data with SAP S/4HANA

When to use this pattern

Use this pattern when SAP Sales Cloud and SAP S/4HANA share customer, product, pricing, sales order, or fulfillment responsibilities. The flow is typically bidirectional and should preserve ownership and external identifiers.

Integration direction
SAP Sales Cloud
Martini
SAP S/4HANA
Example Mapping
SAP Sales Cloud FieldCanonical FieldTarget Field
Account.idcustomer.externalIdBusinessPartner.externalId
Account.namecustomer.nameBusinessPartner.name
Opportunity.stagesales.stageSalesOrder.status
SalesQuote.totalValuequote.amountSalesDocument.netValue
Martini implementation pattern

Martini workflows authenticate to both systems, resolve parent and customer identifiers, apply duplicate and ownership rules, transform sales objects, and write results to the confirmed S/4HANA APIs. Checkpoints, correlation IDs, bounded retries, and reconciliation processing handle partial failures.

Martini capabilities used
  • workflows
  • API consumption
  • data mapping
  • business rules
  • error handling
  • scheduled synchronization

Pattern 2: Migrate or coexist with Salesforce

When to use this pattern

Use this pattern for a one-time migration or an ongoing coexistence model between SAP Sales Cloud and Salesforce. Initial loads use pagination and checkpoints, while later changes can use supported events or timestamp-based polling.

Integration direction
SAP Sales Cloud
Martini
Salesforce
Example Mapping
SAP Sales Cloud FieldCanonical FieldTarget Field
Account.idaccount.externalIdSalesforce Account.ExternalId
Contact.emailcontact.emailSalesforce Contact.Email
Lead.statuslead.lifecycleStatusSalesforce Lead.Status
Opportunity.expectedCloseDateopportunity.closeDateSalesforce Opportunity.CloseDate
Martini implementation pattern

Martini runs controlled extraction and load workflows, maintains SAP-to-Salesforce ID cross-references, normalizes status and date values, and checks external IDs before creation. Failed records are isolated for replay without repeating successful writes.

Martini capabilities used
  • scheduled workflows
  • API consumption
  • data mapping
  • validation
  • checkpointing
  • duplicate prevention

Pattern 3: Orchestrate Sales Quotes with SAP CPQ

When to use this pattern

Use this pattern when representatives initiate complex quoting from an Opportunity and pricing or quote status is managed by SAP CPQ or another confirmed quoting application.

Integration direction
SAP Sales Cloud
Martini
SAP CPQ
Example Mapping
SAP Sales Cloud FieldCanonical FieldTarget Field
Opportunity.idsalesOpportunityIdCPQ.opportunityReference
Account.idcustomerIdCPQ.customerReference
SalesQuote.itemsquoteLinesCPQ.quoteLines
SalesQuote.statusquoteStatusSAP Sales Cloud SalesQuote.status
Martini implementation pattern

A Martini API or event workflow validates the Opportunity, Account, product references, and required commercial fields before calling the confirmed CPQ endpoint. It stores the correlation ID, receives status updates through a callback or scheduled check, and routes pricing or validation failures for review.

Martini capabilities used
  • API exposure
  • workflow orchestration
  • data mapping
  • validation
  • business rules
  • error handling

Pattern 4: Create delivery work from qualified Opportunities

When to use this pattern

Use this pattern when a qualified Opportunity or related Activity requires onboarding, implementation, or technical work in ServiceNow or Jira, with status returned to the sales process.

Integration direction
SAP Sales Cloud
Martini
ServiceNow
Example Mapping
SAP Sales Cloud FieldCanonical FieldTarget Field
Opportunity.idsalesReferenceServiceNow correlation ID
Opportunity.nameworkTitleServiceNow short description
Opportunity.ownerassignedOwnerServiceNow assigned to
Activity.statusworkStatusServiceNow state
Martini implementation pattern

Martini selects qualifying Opportunities using event notifications or scheduled polling, applies routing and ownership rules, creates a correlated work item, and synchronizes status changes. Idempotent checks prevent duplicate work when notifications are repeated.

Martini capabilities used
  • event-driven workflows
  • scheduled workflows
  • business rules
  • data mapping
  • correlation tracking
  • error handling

Applications commonly integrated with SAP Sales Cloud

SAP Sales Cloud can participate in broader SAP and enterprise application landscapes. The exact API package, object ownership, and synchronization direction should be confirmed for each tenant and product version.

Application Scenario Direction Martini Pattern
SAP S/4HANA Synchronize customer, product, pricing, sales order, and fulfillment information between sales and ERP processes. SAP Sales Cloud → Martini → SAP S/4HANA Martini can orchestrate bidirectional workflows, resolve Accounts and Contacts against customer master data, map Opportunities and Sales Quotes, apply ownership and duplicate rules, and retry transient API failures.
SAP Integration Suite Use an SAP integration landscape for mediation, routing, transformation, monitoring, and governance around Sales Cloud processes. SAP Sales Cloud → Martini → SAP Integration Suite Martini can consume Sales Cloud APIs or callbacks, expose controlled APIs, transform payloads, and hand off governed messages or API requests to the SAP integration landscape.
SAP CPQ Provide quote context from Accounts, Opportunities, products, and customer relationships to complex quoting processes. SAP Sales Cloud → Martini → SAP CPQ A Martini workflow can validate quote prerequisites, translate customer and product identifiers, invoke the confirmed CPQ APIs, and expose a callback endpoint for quote status updates.
Salesforce Support migration or coexistence between SAP Sales Cloud and Salesforce sales organizations. SAP Sales Cloud → Martini → Salesforce Martini can perform paginated initial loads, maintain external IDs and checkpoints, transform Accounts, Contacts, Leads, Opportunities, Activities, and selected Sales Quotes, and prevent duplicate creation.
ServiceNow Create onboarding, implementation, or operational work items from qualified sales activity and return status updates. SAP Sales Cloud → Martini → ServiceNow Martini can apply qualification and ownership rules, create correlated ServiceNow items, persist cross-system identifiers, and synchronize status changes through scheduled or event-driven workflows.
Jira Convert sales-related delivery, implementation, or technical actions into tracked work. SAP Sales Cloud → Martini → Jira A workflow can select qualifying Opportunities or Activities, map them to Jira project and issue fields, store correlation IDs, and route validation failures for review.
SAP Customer Data Cloud Coordinate customer profile, identity, and consent-related information with sales processes where ownership and APIs are confirmed. SAP Customer Data Cloud → Martini → SAP Sales Cloud Martini can validate identity keys, transform profile attributes, apply data-ownership rules, and synchronize approved changes using the APIs exposed by each tenant.

How to build a SAP Sales Cloud integration in Martini

Objective

Establish access to the tenant-specific SAP Sales Cloud API package and any downstream systems.

Instructions in Martini

  • Confirm whether the tenant uses Sales Cloud Version 1 or Version 2
  • Configure the OAuth 2.0 token endpoint, client credentials, scopes, roles, and communication arrangements
  • Store secrets in protected Martini environment configuration
  • Test HTTPS access with the selected API service

Objective

Select an event-driven, API-led, or scheduled entry point based on the required object and the tenant's event coverage.

Instructions in Martini

  • Use a supported SAP event or outbound callback when available
  • Expose a Martini API endpoint for supported notifications
  • Use a scheduler for polling where event coverage is insufficient
  • Define a modification timestamp, cursor, or other documented checkpoint

Objective

Read complete SAP Sales Cloud objects and their relationships instead of relying on incomplete event summaries.

Instructions in Martini

  • Call the relevant OData or REST resource
  • Use server-supported pagination and filtering
  • Expand or retrieve related Accounts, Contacts, Opportunities, Activities, or Sales Quotes as required
  • Persist SAP IDs, cursors, timestamps, and correlation details

Objective

Coordinate calls, dependencies, sequencing, and asynchronous outcomes across SAP Sales Cloud and target applications.

Instructions in Martini

  • Resolve parent objects before creating child objects
  • Separate batchable operations from single-object processing
  • Apply bounded concurrency and throttling
  • Branch validation, authorization, rate-limit, and transient failures appropriately

Objective

Transform SAP Sales Cloud structures into a canonical or target-specific model while preserving identifiers and relationships.

Instructions in Martini

  • Map explicit fields rather than relying on positional data
  • Normalize status codes, dates, amounts, and picklists
  • Validate required fields and tenant-specific extensions
  • Preserve external IDs and Account, Contact, Opportunity, and quote relationships

Objective

Create or update downstream objects with idempotent behavior and auditable correlation.

Instructions in Martini

  • Check external IDs before creating Accounts, Contacts, Leads, Opportunities, or Activities
  • Write to the confirmed target API or integration service
  • Persist source-to-target IDs and processing status
  • Process attachment metadata and content separately where enabled

Common SAP Sales Cloud data objects used in integrations

ObjectTypical UseCommon target systemsMartini handling
AccountsRepresent organizations or customers involved in sales activities and customer relationships.SAP S/4HANA, Salesforce, SAP Customer Data Cloud, ServiceNowMartini maps stable SAP IDs and external IDs, resolves parent relationships, applies duplicate rules, and synchronizes changes through paginated API workflows.
ContactsRepresent people associated with Accounts or sales relationships.SAP S/4HANA, Salesforce, SAP Customer Data CloudMartini resolves the related Account before writing the Contact, validates identity fields, and preserves cross-system identifiers.
LeadsRepresent prospective sales activity before qualification.Salesforce, SAP S/4HANA, JiraMartini applies qualification and ownership rules, transforms status values, and routes validation failures without creating duplicates.
OpportunitiesRepresent qualified sales pursuits with stages, products, values, and expected close dates.SAP S/4HANA, Salesforce, SAP CPQ, ServiceNowMartini maps stages, amounts, dates, relationships, and external IDs, then triggers downstream quote or delivery workflows where rules match.
ActivitiesRepresent appointments, tasks, phone calls, and other sales interactions.Salesforce, ServiceNow, Jira, SAP S/4HANAMartini maps activity types and ownership, links Activities to Accounts, Contacts, or Opportunities, and synchronizes status changes.
Sales QuotesRepresent commercial quotations prepared for prospects or customers.SAP S/4HANA, SAP CPQ, SalesforceMartini validates customer and product references, maps quote status and amounts, coordinates attachment handling where enabled, and records correlation IDs.

Authentication and security considerations

OAuth 2.0 and tenant permissions

SAP Sales Cloud integrations commonly use OAuth 2.0 with a client ID, client secret, tenant-specific token endpoint, scopes, roles, and communication arrangements. A technical communication user may also be required.

Least-privilege access

Assign only the API permissions required for the selected Sales Cloud version and business objects. Use HTTPS for requests and protect credentials in Martini environment configuration.

API exposure

When Martini receives SAP event notifications or exposes callback APIs, restrict the endpoint through authentication and authorization controls and avoid logging tokens or sensitive customer data.

Operational considerations for SAP Sales Cloud integrations

Version and schema differences

Confirm whether the tenant uses Sales Cloud Version 1 or Version 2. Review metadata, custom fields, status values, relationships, and endpoint behavior before finalizing mappings.

Pagination and throttling

Use server-supported pagination, bounded concurrency, documented batch behavior, and checkpoints. Apply backoff for rate-limit and temporary server responses.

Idempotency and relationships

Use SAP object IDs, external IDs, and persisted processing state to prevent duplicates. Resolve parent Accounts before creating related Contacts, Opportunities, Activities, or Sales Quotes.

Events and attachments

Treat event notifications as triggers rather than complete records when payloads are partial. Verify attachment formats, file limits, permissions, and whether metadata and content require separate requests.

Testing and monitoring

Test representative objects, custom fields, validation failures, repeated notifications, expired credentials, pagination boundaries, and partial outages. Monitor workflow logs, correlation IDs, retries, and reconciliation queues.

Why use Martini instead of scripts or point-to-point integrations?

Orchestration instead of isolated scripts

Martini provides a maintainable workflow layer for authentication, API calls, event handling, pagination, transformation, business rules, target writes, and recovery logic.

Reusable integration assets

Teams can expose controlled APIs, reuse workflow logic, and create repeatable mappings for Accounts, Contacts, Leads, Opportunities, Activities, and Sales Quotes without hard-coding every system interaction in a separate script.

Operational control

Checkpoints, correlation IDs, validation, bounded retries, logging, and reconciliation make synchronization easier to operate than disconnected point-to-point jobs.

Flexible architecture

Martini can consume SAP Sales Cloud REST/OData APIs, receive supported callbacks, use scheduled workflows when event coverage is incomplete, and connect the resulting process to other APIs, files, databases, or messaging systems.

Frequently asked questions

How can SAP Sales Cloud be integrated with enterprise systems?

SAP Sales Cloud can integrate through its OData and REST-style APIs for Accounts, Contacts, Leads, Opportunities, Activities, and Sales Quotes. Selected scenarios also provide event notifications or outbound callbacks, while batch patterns and attachment services may support specialized processing. OAuth 2.0, communication arrangements, roles, scopes, and technical users control access.

Can Martini integrate with SAP Sales Cloud?

Yes. Martini can consume SAP Sales Cloud REST and OData APIs, receive supported event notifications or callbacks, expose APIs for surrounding applications, and orchestrate scheduled or event-driven workflows. The tenant version and exposed API package must be confirmed before implementation.

Do I need a connector to integrate SAP Sales Cloud with Martini?

No. A dedicated SAP Sales Cloud connector is not required. Martini can use SAP Sales Cloud's confirmed REST/OData APIs, supported event notifications, callbacks, attachment services, authentication methods, and legacy SOAP services where applicable.

Is there any extra Lonti cost to integrate SAP Sales Cloud with Martini?

Lonti does not charge an additional per-connector or per-vendor fee to integrate SAP Sales Cloud. The integration is subject to the provisioned capacity of the Martini environment. Separate SAP, infrastructure, or third-party costs may apply based on subscriptions, usage, and deployment model.

Which SAP Sales Cloud integration methods should new implementations use?

New implementations should generally evaluate the tenant's current OData and REST APIs first. Selected event notifications, outbound callbacks, batch patterns, and attachment APIs can be added where supported. SOAP is primarily a legacy or compatibility option, and GraphQL was not confirmed in the supplied research.

Can SAP Sales Cloud changes trigger a Martini workflow?

For business events or outbound callbacks supported and configured by the tenant, Martini can receive a notification through an exposed API or webhook workflow. Because coverage is selective, scheduled polling with a documented modification field or checkpoint may be required for other objects or changes.

How does Martini synchronize and transform SAP Sales Cloud data?

Martini can paginate through SAP Sales Cloud collections, persist timestamps or cursors, map vendor objects to canonical and target models, resolve parent-child relationships, and apply validation and business rules. Stable SAP IDs and external IDs support reconciliation and duplicate prevention.

How are SAP Sales Cloud errors, retries, and duplicates handled?

Martini workflows can distinguish transient failures, rate limits, validation errors, and authorization problems. Bounded retries and backoff can address recoverable responses, while correlation IDs, checkpoints, persisted processing state, and external IDs support idempotency, replay, and reconciliation.

Related Martini documentation

APIs

Workflows

Data

Security

Operations

Integrate SAP Sales Cloud with Martini

Use Martini to connect SAP Sales Cloud APIs and supported events with the applications, APIs, and workflows that run your enterprise sales processes.

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