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Sitecore Integration Guide

Sitecore integrates with enterprise systems through product-specific REST APIs, Experience Edge GraphQL, selected webhook events, and asset or media endpoints.

Sitecore integration options at a glance

Sitecore integration depends on the product and deployment model. XM Cloud Authoring and Management APIs provide REST-based authoring and management operations, while Experience Edge exposes published content through GraphQL. Selected Sitecore products and scenarios provide webhook-style notifications, although coverage varies by event and object. Content Hub supports batch-oriented asset processing, and Sitecore media items and Content Hub assets can include binary files and renditions. Authentication typically uses OAuth 2.0 for cloud management and Content Hub APIs, or product-specific access tokens and API keys for Experience Edge. Martini can orchestrate these APIs, schedule reconciliation, map multilingual content, transfer assets, and handle retries and checkpoints.

Integration pointSupported by Sitecore?Common use casesHow Martini supports it
REST APIsYesXM Cloud Authoring and Management APIs support supported content and management operations, including create, read, update, and delete actions where available.Martini can consume Sitecore REST APIs from workflows, manage authentication, transform payloads, apply business rules, and expose reusable APIs.
GraphQL APIsYesSitecore Experience Edge provides GraphQL access to published content, fields, layout information, and related delivery data.Martini can consume Experience Edge GraphQL queries, handle variables and pagination, map responses, and expose normalized content APIs.
Webhooks / outbound callbacksLimitedSelected Sitecore cloud products and scenarios provide webhook-style notifications for supported events; coverage is not universal.Martini can expose a REST API to receive notifications, validate and deduplicate them, retrieve current Sitecore state, and invoke downstream workflows.
Bulk, asynchronous, and batch processingLimitedContent Hub provides batch-oriented processing, while XM Cloud and Experience Edge commonly rely on paginated or application-managed batches.Martini can implement controlled batching, checkpointing, bounded concurrency, and retry behavior in workflows.
File and attachment APIsLimitedSitecore media items and Content Hub assets can contain binary files, metadata, and renditions; endpoint behavior depends on the product.Martini can retrieve metadata separately from binary content, transform asset metadata, and route files to supported target endpoints.
AuthenticationYesXM Cloud and Content Hub commonly use OAuth 2.0 client credentials, while Experience Edge uses environment-specific access tokens or API keys.Martini can store credentials in environment configuration or secrets, obtain tokens, attach headers, and isolate permissions by environment.
Database and analytics accessLimitedSitecore XP deployments may contain content and analytics databases, but direct database integration is deployment-specific and not preferred for new integrations.Martini can connect to databases where explicitly required, but API, reporting, or export interfaces should generally be used instead.
SOAP APIsNot confirmedSOAP is not a primary modern Sitecore mechanism. Older or custom implementations may expose SOAP services on an individual basis.Martini can consume SOAP services when a specific Sitecore deployment documents and exposes them, but this should not be assumed for new integrations.

How Sitecore exposes data and business events

Sitecore REST APIs

XM Cloud Authoring and Management APIs provide REST-based access to supported authoring and management operations. Exact resources and operations depend on the Sitecore product, release, and permissions.

Martini implementation pattern

Martini implementation pattern: Martini authenticates with the configured Sitecore OAuth credentials, calls the relevant REST resource, validates the response, maps Sitecore Items or Fields into a canonical model, and invokes downstream systems or returns a controlled API response.

Implementation sequence

Obtain an OAuth 2.0 access token
Call the supported Sitecore REST resource
Validate the response and product-specific identifiers
Map Items and Fields to the target model
Apply language, version, and publication rules
Write the result and record the outcome

Experience Edge GraphQL

Experience Edge exposes published Sitecore content through GraphQL for headless delivery, including content models, fields, layout information, and related published data. It is primarily a read and delivery mechanism.

Martini implementation pattern

Martini implementation pattern: Martini sends parameterized GraphQL queries with the configured Experience Edge token, follows the available pagination model, normalizes the response, and delivers content to downstream applications or an exposed Martini API.

Implementation sequence

Load the Experience Edge access token
Submit a scoped GraphQL query
Follow cursors or page markers
Map published Items and Fields
Resolve required references and language variants
Upsert the target content and store a checkpoint

Sitecore webhook notifications

Selected Sitecore products and scenarios support webhook-style notifications for particular events. Notifications may be incomplete, delayed, duplicated, or unavailable for some objects and products.

Martini implementation pattern

Martini implementation pattern: Martini exposes a REST endpoint, validates the notification, applies deduplication, and retrieves the current Sitecore representation before mapping it to downstream systems. Scheduled reconciliation can cover missed events.

Implementation sequence

Receive the Sitecore notification
Authenticate and validate the request
Check the event or item for duplicate processing
Retrieve the current Sitecore state
Apply business rules and map the payload
Acknowledge or route the result for retry

Content Hub batch and assets

Sitecore Content Hub supports batch-oriented processing for large asset and metadata operations. Content Hub Assets can include metadata, renditions, relations, and binary files.

Martini implementation pattern

Martini implementation pattern: Martini retrieves asset metadata in controlled batches, identifies changed or approved Assets, downloads selected renditions when required, maps metadata, and writes the result to commerce, marketing, or document systems.

Implementation sequence

Start a scheduled or event-driven batch
Authenticate to Content Hub
Retrieve Assets and metadata in bounded pages
Select approved assets and required renditions
Transfer binaries and mapped metadata
Store checkpoints and retry failed items

Common Sitecore integration patterns

Pattern 1: Synchronize published Sitecore content to commerce

When to use this pattern

Use this pattern when a commerce application needs current product, category, or campaign content managed in Sitecore. Experience Edge is appropriate for published content, while authoring APIs are used when the workflow must update Sitecore.

Integration direction
Sitecore Experience Edge
Martini
SAP Commerce Cloud
Example Mapping
Sitecore FieldCanonical FieldTarget Field
item IDcontent.externalIdproduct.externalId
item namecontent.nameproduct.name
Fields.priceLabelcontent.displayPriceproduct.displayPrice
languagecontent.localeproduct.locale
Martini implementation pattern

A scheduled Martini workflow queries Experience Edge with pagination, filters by site and language, maps published Items and Fields, and upserts the commerce representation using a durable Sitecore identifier. It records cursors and processing results, applies bounded concurrency, and retries transient failures without duplicating successful writes.

Martini capabilities used
  • scheduled workflows
  • GraphQL API consumption
  • pagination and checkpointing
  • data mapping
  • business rules
  • error handling

Pattern 2: Process selected Sitecore publication notifications

When to use this pattern

Use this pattern when downstream systems should react quickly to supported Sitecore publication or content events without polling the full content tree. Because webhook coverage is product- and event-specific, scheduled reconciliation should supplement the event flow.

Integration direction
Sitecore
Martini
ServiceNow
Example Mapping
Sitecore FieldCanonical FieldTarget Field
event item IDsitecore.itemIdincident.configurationItem
event typepublication.eventTypeincident.category
content pathcontent.pathincident.description
revision or event identifierevent.deduplicationKeyincident.correlationId
Martini implementation pattern

A Martini API receives the notification, validates its configured authentication, checks the deduplication key, retrieves current Sitecore state when the event lacks full content, and creates or updates the downstream incident. Transient failures are retried and permanently invalid events are routed for review.

Martini capabilities used
  • API exposure
  • webhook consumption
  • workflow orchestration
  • data mapping
  • idempotency
  • error handling

Pattern 3: Synchronize Content Hub assets and renditions

When to use this pattern

Use this pattern when a commerce, marketing, or document platform needs approved Sitecore Content Hub Assets, metadata, and selected binary renditions.

Integration direction
Sitecore Content Hub
Martini
Shopify
Example Mapping
Sitecore FieldCanonical FieldTarget Field
Asset identifierasset.externalIdmedia.externalId
Asset nameasset.namemedia.title
rendition URLasset.fileUrlmedia.sourceUrl
approval or publication statusasset.lifecycleStatusmedia.status
Martini implementation pattern

Martini retrieves Content Hub Assets in bounded batches, filters by approval and rendition rules, transfers binary content separately from metadata, and upserts the target media object. It records checksums or source identifiers where available and retries downloads independently from metadata writes.

Martini capabilities used
  • batch workflows
  • REST API consumption
  • file handling
  • data mapping
  • business rules
  • checkpointing and retries

Pattern 4: Expose a content authoring façade

When to use this pattern

Use this pattern when external systems need a controlled API for submitting content or product updates without directly implementing Sitecore authentication, field validation, and workflow rules.

Integration direction
External application
Martini
Sitecore XM Cloud
Example Mapping
Sitecore FieldCanonical FieldTarget Field
external content IDcontent.externalIdItem ID or external key
marketcontent.marketSite or content path
localized titlecontent.titleByLanguagelanguage-specific Field
approval statecontent.approvalStateworkflow or publication rule
Martini implementation pattern

Martini exposes a REST API, validates the incoming contract, maps markets and languages to Sitecore structures, applies duplicate and required-field rules, and calls the XM Cloud Authoring and Management API. The workflow returns a controlled response and records correlation data for retries and audit.

Martini capabilities used
  • REST API exposure
  • OAuth-protected API calls
  • validation
  • data transformation
  • business rules
  • audit and error handling

Applications commonly integrated with Sitecore

Sitecore is commonly part of a broader digital experience architecture. The following applications can be integrated through their respective APIs and Sitecore product APIs; the exact direction and object scope depend on the implementation.

Application Scenario Direction Martini Pattern
Salesforce Exchange customer, campaign, and personalization context with Sitecore-managed digital experiences. Salesforce → Martini → Sitecore Martini can consume Salesforce and Sitecore APIs, normalize customer or campaign data, apply consent and audience rules, and synchronize approved context through REST or GraphQL workflows.
Microsoft Dynamics 365 Synchronize customer, product, and marketing data used by Sitecore experiences. Microsoft Dynamics 365 → Martini → Sitecore A Martini workflow can retrieve changed Dynamics 365 data, map it to Sitecore item and field structures, and call the appropriate Sitecore authoring API with validation and retry handling.
SAP Commerce Cloud Exchange product, category, pricing, and merchandising data with Sitecore-managed experiences. SAP Commerce Cloud → Martini → Sitecore Martini can orchestrate scheduled or event-driven API calls, transform commerce models into Sitecore content structures, and use stable product identifiers for idempotent updates.
Shopify Coordinate Sitecore editorial or campaign content with Shopify commerce data. Sitecore → Martini → Shopify Martini can query published Sitecore content through Experience Edge, map campaign or product references to Shopify data, and synchronize selected updates through controlled workflows.
NetSuite Exchange product, inventory, order, or business data with Sitecore websites. NetSuite → Martini → Sitecore A scheduled Martini workflow can retrieve NetSuite data, apply language, market, and content rules, and upsert Sitecore items through the relevant authoring or management API.
Jira Create or update delivery and content-management issues from Sitecore workflow or publication events. Sitecore → Martini → Jira Martini can receive supported Sitecore notifications, enrich them with current item or publication details, and create or update Jira issues while deduplicating repeated events.
ServiceNow Route Sitecore publishing, operational, or support events into incident and service processes. Sitecore → Martini → ServiceNow Martini can receive selected Sitecore events, classify the event, map identifiers and diagnostics, and call ServiceNow REST APIs with retry and audit handling.
Adobe Analytics Send digital experience and content interaction data for measurement and reporting. Sitecore → Martini → Adobe Analytics Martini can transform approved Sitecore or downstream interaction payloads into the target analytics schema, enforce required fields, and route failures for operational review.

How to build a Sitecore integration in Martini

Objective

Establish product-specific Sitecore access using the correct OAuth 2.0 credentials, Experience Edge token, API key, or Content Hub client configuration.

Instructions in Martini

  • Identify the Sitecore product and API version
  • Store client IDs, secrets, tokens, and keys in Martini environment configuration or secrets
  • Configure HTTPS endpoints and least-privilege permissions
  • Use separate credentials for development, testing, and production

Objective

Select an event, webhook, API request, or schedule that matches the required freshness and the actual Sitecore event coverage.

Instructions in Martini

  • Use a Martini API for supported Sitecore webhook notifications
  • Use a scheduler for reconciliation and incremental synchronization
  • Define the relevant product, site, language, and publication scope
  • Plan a recovery path for missed or unsupported events

Objective

Retrieve current Sitecore state through the appropriate REST, GraphQL, asset, or media endpoint rather than assuming an event payload is complete.

Instructions in Martini

  • Use Experience Edge GraphQL for published content delivery
  • Use authoring and management APIs for supported updates
  • Follow pagination, cursors, or continuation markers
  • Retrieve asset metadata and binary renditions as separate stages when useful

Objective

Coordinate calls, checkpoints, routing, and downstream operations in a maintainable Martini workflow.

Instructions in Martini

  • Separate authentication, retrieval, transformation, and target writes into logical stages
  • Persist checkpoints for long-running or paginated synchronizations
  • Use bounded concurrency for cloud APIs
  • Capture Sitecore identifiers and correlation information

Objective

Convert Sitecore Items, Fields, Assets, and language or version context into a canonical model and target-specific payloads.

Instructions in Martini

  • Map explicit Sitecore fields rather than relying on implicit schema assumptions
  • Handle localized and versioned content deliberately
  • Resolve referenced Items or media only when required
  • Validate required fields and safely handle unknown fields

Objective

Apply business rules for publication state, approval, market, language, deduplication, and target eligibility before writing data.

Instructions in Martini

  • Filter draft content when only published data is required
  • Use stable Item, Asset, path, or external identifiers for idempotency
  • Apply approval and rendition selection rules
  • Route validation failures separately from transient errors

Common Sitecore data objects used in integrations

ObjectTypical UseCommon target systemsMartini handling
ItemsPrimary content and configuration objects in XM, XP, XM Cloud, and related Sitecore implementations.SAP Commerce Cloud, Salesforce, Microsoft Dynamics 365, Shopify, NetSuiteMartini retrieves or updates Items through the product-appropriate REST or GraphQL pattern, preserving stable identifiers, language, version, and publication context.
TemplatesDefine the fields and data types available on Sitecore Items.PIM platforms, commerce platforms, data warehouses, content applicationsMartini can use Template structures to validate mappings, detect schema changes, and route unsupported fields for review.
FieldsStore titles, dates, links, references, rich text, and other Item values.Salesforce, Microsoft Dynamics 365, Shopify, analytics platformsMartini maps Fields to canonical attributes, applies type and language transformations, and validates required values before writing targets.
Media itemsManage images, documents, videos, and other digital assets in Sitecore media libraries.Shopify, SAP Commerce Cloud, document platforms, analytics and delivery systemsMartini retrieves metadata and binary content as separate stages where practical, selects renditions, and applies file-size and retry controls.
SitesRepresent logical websites or delivery contexts used to resolve and publish content.Web delivery platforms, analytics platforms, content applicationsMartini maps Sites to brands, markets, or delivery contexts and applies routing rules during synchronization.
AssetsRepresent digital assets, metadata, renditions, taxonomies, and relations in Sitecore Content Hub.Commerce platforms, marketing platforms, document management systemsMartini synchronizes Asset metadata and selected renditions, tracks identifiers and approval status, and handles binary transfers separately.

Authentication and security considerations

Product-specific authentication

Sitecore authentication varies by product. XM Cloud Authoring and Management APIs and Content Hub commonly use OAuth 2.0 client credentials, while Experience Edge uses an environment-specific access token or API key.

Credential protection

Store client IDs, client secrets, access tokens, and API keys in Martini environment configuration or secrets rather than embedding them in workflows. Use separate credentials and least-privilege permissions for each environment.

Transport and authorization

  • Use HTTPS for Sitecore API traffic.
  • Respect Sitecore roles, API client permissions, environment permissions, and product-specific security policies.
  • Expose Martini APIs with appropriate authentication and authorization when receiving Sitecore notifications or external content updates.

Operational considerations for Sitecore integrations

Product and version scope

Confirm whether the integration targets XM Cloud, XP, XM, Experience Edge, Content Hub, or another product. API paths, object models, authentication, and event coverage differ.

Synchronization behavior

  • Use pagination, cursors, timestamps, revisions, publication markers, or webhook payloads for incremental processing.
  • Use stable Item, Asset, path, or external identifiers for idempotent upserts.
  • Define language, version, workflow, and published-content rules explicitly.
  • Handle media metadata and binary files separately when file size or retry cost requires it.

Reliability and change management

  • Apply bounded concurrency, retry-after handling, and exponential backoff for throttling and transient failures.
  • Expect duplicate, delayed, incomplete, or missed webhook notifications.
  • Maintain explicit mappings as Sitecore Templates and Content Hub schemas evolve.
  • Capture response status, request identifiers, Sitecore identifiers, and correlation IDs for monitoring and troubleshooting.

Why use Martini instead of scripts or point-to-point integrations?

Orchestration instead of isolated scripts

Martini provides a workflow-based integration layer for Sitecore APIs, webhooks, asset transfers, scheduling, transformation, business rules, and downstream writes. This keeps authentication, pagination, checkpoints, retries, and monitoring in a managed integration design.

Reusable integration assets

Teams can expose controlled Martini APIs, reuse mapping and validation logic, and adapt workflows as Sitecore products, templates, languages, and target applications change.

Reliable enterprise processing

  • Coordinate real-time notifications with scheduled reconciliation.
  • Apply idempotency and error-specific retry behavior.
  • Separate product-specific Sitecore access from canonical data transformation.
  • Provide consistent observability across Sitecore and downstream systems.

Frequently asked questions

How can Sitecore be integrated with enterprise systems?

Sitecore can be integrated through XM Cloud REST APIs for supported authoring and management operations, Experience Edge GraphQL for published headless content, selected webhook-style notifications, and product-specific Content Hub, media, or asset endpoints. The correct mechanism depends on the Sitecore product, deployment model, and operation.

Can Martini integrate with Sitecore?

Yes. Martini can consume Sitecore REST APIs and Experience Edge GraphQL APIs, receive supported Sitecore webhook notifications, orchestrate Content Hub asset transfers, expose APIs for external authoring flows, and manage mapping, pagination, authentication, retries, and synchronization.

Do I need a connector to integrate Sitecore with Martini?

No. A dedicated Sitecore connector is not required. Martini can use Sitecore's confirmed native integration mechanisms, including REST APIs, Experience Edge GraphQL, supported webhook notifications, Content Hub endpoints, media or asset APIs, and product-specific authentication.

Is there any extra Lonti cost to integrate Sitecore with Martini?

Lonti does not charge an additional per-connector or per-vendor fee to integrate Sitecore. The integration is subject to the provisioned capacity of the Martini environment. Separate costs may apply from Sitecore, cloud infrastructure, or other third-party systems based on subscription, usage, and deployment model.

Which Sitecore APIs should an integration use?

Use Experience Edge GraphQL to query published headless content, the XM Cloud Authoring and Management API for supported authoring and management operations, and Content Hub APIs for assets, metadata, taxonomies, and related resources. Product-specific APIs should be verified for XP, XM, and other deployments.

Does Sitecore provide webhooks for content changes?

Selected Sitecore products and scenarios provide webhook-style notifications, but coverage depends on the product, deployment model, event type, and object. Notifications should be treated as triggers to retrieve current state, with scheduled reconciliation for broader or more reliable synchronization.

How does Martini synchronize multilingual Sitecore content?

Martini can include Sitecore language, version, site, and publication context in its canonical model and target mappings. The integration should explicitly define whether it transfers one or multiple languages, published or draft versions, shared fields, and language-specific fields.

Can Martini synchronize Sitecore media files and handle errors?

Yes, where the selected Sitecore product exposes the required media or asset endpoints. Martini can separate metadata and binary transfers, select renditions, use stable identifiers for idempotency, apply bounded retries for transient failures, and route authentication, validation, throttling, and permanent errors differently.

Related Martini documentation

Sitecore APIs

Workflows

Data mapping

Security

Reliability

Integrate Sitecore with Martini

Use Martini to connect Sitecore products with enterprise applications through APIs, webhooks, scheduled workflows, asset processing, data mapping, and controlled synchronization.

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