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Snapchat Ads Integration Guide
Connect Snapchat Ads with enterprise systems through the Snapchat Marketing REST API, OAuth 2.0, scheduled workflows, reporting orchestration, and controlled data synchronization.
Snapchat Ads integration options at a glance
Snapchat Ads primarily integrates through the Snapchat Marketing API, a REST API for managing Organizations, Ad Accounts, Campaigns, Ad Squads, Ads, Creatives, and reporting data. OAuth 2.0 provides application authorization, user consent, access tokens, scopes, and account permissions. Reporting may require asynchronous request, polling, and retrieval workflows for larger reports. Webhook or callback coverage is not confirmed for the complete advertising object model, so scheduled API synchronization is the safer general pattern. Martini can consume these APIs, paginate through collections, transform JSON into enterprise models, persist reporting results, and expose internal APIs for standardized Snapchat operations.
| Integration point | Supported by Snapchat Ads? | Common use cases | How Martini supports it |
|---|---|---|---|
| REST APIs | Yes | The Snapchat Marketing API manages Organizations, Ad Accounts, Campaigns, Ad Squads, Ads, Creatives, and advertising performance data. It is the primary interface for current integrations. | Martini can consume Snapchat REST endpoints from workflows, map JSON responses, handle pagination, and expose internal REST APIs that standardize Snapchat operations. |
| Authentication | Yes | Snapchat Ads uses OAuth 2.0 with developer application credentials, user authorization, access tokens, scopes, and permissions for Organizations and Ad Accounts. | Martini can store credentials and token material in protected environment configuration, invoke authenticated APIs, and implement token refresh handling where supported by the selected OAuth flow. |
| Bulk / async / batch APIs | Limited | Reporting and high-volume operations may use asynchronous or batch-style processing. Generic bulk writes should be verified for each endpoint before implementation. | Martini can submit a report request, persist its identifier, poll with bounded retries, retrieve the result, and process individual outcomes for larger synchronization jobs. |
| File / attachment APIs | Limited | Creative and media workflows may require asset uploads or asset references, with supported operations depending on the creative API and media type. | Martini can orchestrate asset preparation and API calls and can transform or deliver files, while endpoint-specific upload, validation, and reference behavior must be confirmed. |
| Webhooks / outbound callbacks | Not confirmed | Callback coverage may exist for selected Snapchat products or use cases, but it is not confirmed for the complete campaign, ad, creative, and reporting object model. | Martini can receive webhook-style requests when a specific Snapchat product documents them, but scheduled REST API polling should be used as the general synchronization pattern. |
| File exports | Limited | Reporting responses can be transformed into CSV, JSON, or other enterprise formats for downstream delivery. This does not establish a general Snapchat file-export system. | Martini can transform report results and write them to a file store, database, warehouse, or downstream API. |
| Database access | No | Snapchat Ads does not expose direct database access for customer integrations. | Martini can retrieve data through Snapchat APIs and persist it in an enterprise database using supported database integration capabilities. |
| GraphQL APIs | Not confirmed | No official Snapchat Ads GraphQL API was confirmed in the supplied research. | Martini can consume GraphQL APIs generally, but Snapchat Ads integration should use the documented REST API unless Snapchat confirms another interface. |
How Snapchat Ads exposes data and business events
Snapchat Ads REST APIs
The Snapchat Marketing API is a REST-based interface for advertising resources, campaign management, creative operations, and performance reporting. It is the primary documented integration surface for Snapchat Ads.
Martini implementation pattern
Martini implementation pattern: A workflow obtains an OAuth 2.0 access token, calls the required Snapchat endpoint, follows pagination, maps the JSON response, applies business rules, and writes the result to an application, database, warehouse, or internal API.
Implementation sequence
Snapchat Ads Reporting
Snapchat reporting requests can specify date ranges, breakdowns, metrics, and Ad Account or Campaign scopes. Larger or more complex reports may require asynchronous generation and polling.
Martini implementation pattern
Martini implementation pattern: A workflow submits a report request, persists the request identifier and reporting parameters, polls with bounded delays, retrieves the completed result, normalizes metrics, and delivers the output to a warehouse or finance process.
Implementation sequence
Snapchat Ads Creative Assets
Creative workflows may involve media assets, uploads, validation, and asset references. Exact operations depend on the creative API and supported media type and should be confirmed before implementation.
Martini implementation pattern
Martini implementation pattern: A workflow receives or retrieves an approved source asset, validates required metadata, calls the confirmed Snapchat creative operation, records the returned asset reference, and keeps upload, review, and ad activation as separate states.
Implementation sequence
Snapchat Ads Webhooks and Callbacks
Webhook or outbound callback coverage is not confirmed for the complete Snapchat Ads object model. Selected Snapchat products may document callback mechanisms, but campaigns, Ad Squads, Ads, Creatives, and reports should not be assumed to emit events.
Martini implementation pattern
Martini implementation pattern: Where a specific Snapchat product documents a callback, Martini can expose a controlled API endpoint to receive it, validate the request, and trigger follow-up retrieval. Otherwise, a scheduled workflow polls the REST API.
Implementation sequence
Common Snapchat Ads integration patterns
Pattern 1: Synchronize Snapchat campaigns to an enterprise data model
When to use this pattern
Use this pattern when marketing, sales, or analytics teams need centralized visibility into Snapchat Organizations, Ad Accounts, Campaigns, Ad Squads, Ads, and Creatives. Scheduled retrieval is the safer general approach because complete webhook coverage is not confirmed.
Integration direction
Example Mapping
| Snapchat Ads Field | Canonical Field | Target Field |
|---|---|---|
| ad_account_id | advertisingAccountId | AD_ACCOUNT_ID |
| campaign.id | campaignId | CAMPAIGN_ID |
| campaign.status | campaignStatus | STATUS |
| campaign.daily_budget | dailyBudget | DAILY_BUDGET |
Martini implementation pattern
A scheduled Martini workflow authenticates with OAuth 2.0, retrieves parent objects before children, follows pagination, maps the hierarchy, and applies account and status rules. Snapchat identifiers and synchronization timestamps provide idempotency, while per-object failures are recorded for retry and reconciliation.
Martini capabilities used
- workflows
- scheduling
- API consumption
- data mapping
- business rules
- error handling
Pattern 2: Load Snapchat performance into a reporting warehouse
When to use this pattern
Use this pattern to consolidate Snapchat impressions, spend, clicks, conversions, video views, breakdowns, and attribution metadata with other advertising sources. It is also suitable for finance or executive reporting.
Integration direction
Example Mapping
| Snapchat Ads Field | Canonical Field | Target Field |
|---|---|---|
| impressions | impressions | IMPRESSIONS |
| spend | mediaSpend | SPEND |
| clicks | clicks | CLICKS |
| reporting_date | reportDate | REPORT_DATE |
Martini implementation pattern
Martini submits a report request for a defined account, date range, and breakdown, persists the request identifier, polls until completion, and retrieves the result. The workflow preserves Snapchat-specific metric names and attribution metadata alongside normalized fields, then uses date and breakdown keys to prevent duplicate loads.
Martini capabilities used
- workflows
- API consumption
- asynchronous orchestration
- data mapping
- SQL or warehouse delivery
- error handling
Pattern 3: Submit approved CRM conversion or audience data
When to use this pattern
Use this pattern when an organization needs to send approved customer or conversion data from Salesforce or HubSpot to an applicable Snapchat audience or conversion product. The exact Snapchat API and data requirements must be confirmed before implementation.
Integration direction
Example Mapping
| Snapchat Ads Field | Canonical Field | Target Field |
|---|---|---|
| contact.email | hashedCustomerIdentifier | Snapchat customer identifier |
| conversion.event_time | conversionTimestamp | Snapchat event timestamp |
| opportunity.amount | conversionValue | Snapchat conversion value |
Martini implementation pattern
Martini receives approved CRM data, validates consent, retention, hashing, and eligibility rules, transforms the payload for the confirmed Snapchat product, and submits it through OAuth-authenticated API calls. The workflow stores request outcomes and routes rejected or rate-limited items to controlled retries rather than resending unrestricted CRM exports.
Martini capabilities used
- API consumption
- data mapping
- business rules
- validation
- secrets management
- error handling
Pattern 4: Orchestrate asynchronous Snapchat reports
When to use this pattern
Use this pattern when a report is too large or complex to return in the initial API request, or when a finance process requires a complete and auditable reporting period.
Integration direction
Example Mapping
| Snapchat Ads Field | Canonical Field | Target Field |
|---|---|---|
| report.id | externalReportId | External Report ID |
| spend | periodAdvertisingSpend | Advertising Spend |
| currency | reportCurrency | Currency |
Martini implementation pattern
A Martini workflow submits the report, persists its identifier and period parameters, polls with bounded attempts, classifies authentication, permission, rate-limit, parameter, and temporary-result failures, and writes validated results to NetSuite or a finance data store. Reconciliation checks compare expected periods, accounts, and source identifiers before finalization.
Martini capabilities used
- workflows
- scheduled polling
- API consumption
- business rules
- data mapping
- retry and error handling
Applications commonly integrated with Snapchat Ads
Snapchat Ads can be integrated with customer, advertising, analytics, and finance applications through Martini workflows. These patterns should be scoped to the Snapchat API products, permissions, consent requirements, and reporting semantics required by the business.
| Application | Scenario | Direction | Martini Pattern |
|---|---|---|---|
| Salesforce | Match approved Snapchat audience or conversion data with Salesforce customers, leads, and opportunities, and bring campaign attribution or reporting summaries back into the CRM. | Salesforce → Martini → Snapchat Ads | Martini receives approved Salesforce data, applies consent and eligibility rules, maps it to the applicable Snapchat audience or conversion API payload, and separately retrieves Snapchat reporting data for Salesforce attribution summaries. |
| HubSpot | Align Snapchat campaign performance and approved conversion data with HubSpot contacts, companies, and deals. | HubSpot → Martini → Snapchat Ads | A Martini workflow reads eligible HubSpot data, transforms it for the confirmed Snapchat API product, and periodically writes normalized Snapchat performance summaries back to HubSpot or an intermediate data store. |
| Google Ads | Consolidate Snapchat and Google Ads spend, delivery, and conversion metrics for cross-channel reporting. | Snapchat Ads → Martini → Google Ads | Martini retrieves Snapchat reporting data and receives or retrieves corresponding Google Ads data through separate workflows, normalizes dimensions and metrics, and writes both sources to a common reporting model. |
| Meta Ads Manager | Compare Snapchat and Meta campaign performance and standardize reporting for short-form and social advertising programs. | Snapchat Ads → Martini → Meta Ads Manager | Martini orchestrates independent reporting workflows, preserves source-specific metrics and attribution metadata, and produces a normalized cross-platform dataset for analysis. |
| TikTok Ads Manager | Build cross-channel performance and budget-allocation processes across social video advertising platforms. | Snapchat Ads → Martini → TikTok Ads Manager | Scheduled Martini workflows retrieve Snapchat data, combine it with TikTok reporting, apply common time-zone and attribution rules, and deliver the result to a warehouse or planning process. |
| Snowflake | Centralize Snapchat campaign, ad, creative, and performance data for analytics and attribution. | Snapchat Ads → Martini → Snowflake | Martini submits or retrieves Snapchat reports, handles pagination and asynchronous polling, maps source fields into warehouse tables, and writes incremental results while retaining Snapchat identifiers and raw metric metadata. |
| Tableau | Present Snapchat performance data alongside advertising, revenue, and customer data in business dashboards. | Snapchat Ads → Martini → Tableau | Martini transforms Snapchat reporting responses into a database or warehouse model consumed by Tableau, with scheduled refreshes and reconciliation for late or corrected report results. |
| NetSuite | Compare advertising spend with budgets, financial reporting, and cost-center processes. | Snapchat Ads → Martini → NetSuite | Martini retrieves Snapchat spend and performance summaries, applies accounting and period-mapping rules, and writes validated values to NetSuite or a finance data store with per-period reconciliation. |
How to build a Snapchat Ads integration in Martini
Objective
Establish OAuth 2.0 access to the Snapchat Marketing API and protect all credentials and token material.
Instructions in Martini
- Register or identify the Snapchat developer application and required scopes
- Configure client credentials and token values in protected Martini environment configuration
- Validate Organization and Ad Account permissions before performing writes or report retrieval
- Avoid logging authorization headers or token responses
Objective
Select a trigger that matches the Snapchat capability and synchronization reliability required by the process.
Instructions in Martini
- Use a scheduler for campaign, object, and reporting synchronization
- Use a controlled Martini API endpoint only when a specific Snapchat callback is documented
- Define reporting windows, account scope, and synchronization frequency
- Add reconciliation scheduling for missed or changed data
Objective
Call Snapchat REST endpoints and obtain complete resource collections or report results.
Instructions in Martini
- Retrieve Organizations and Ad Accounts before dependent objects
- Follow Snapchat pagination fields or cursors until completion
- Submit, poll, and retrieve asynchronous reports where required
- Persist request identifiers, checkpoints, and source parameters
Objective
Coordinate dependent calls, asynchronous operations, and downstream writes in a maintainable Martini workflow.
Instructions in Martini
- Process Campaigns, Ad Squads, Ads, and Creatives in dependency order
- Separate report submission, polling, retrieval, and delivery stages
- Control concurrency to respect endpoint and account rate limits
- Route partial failures to per-object retry or reconciliation paths
Objective
Convert Snapchat JSON and reporting structures into canonical enterprise models without losing source detail.
Instructions in Martini
- Map Snapchat identifiers, statuses, budgets, metrics, dates, and relationships
- Preserve Snapchat-specific metric names and attribution metadata
- Normalize time zones, currencies, breakdowns, and reporting periods explicitly
- Transform output into database, warehouse, file, or downstream API formats
Objective
Enforce account permissions, consent, privacy, validation, and idempotency rules before data is written or submitted.
Instructions in Martini
- Validate account and object identifiers before dependent operations
- Apply consent, hashing, retention, and data-minimization rules for customer data
- Use object identifiers and reporting keys to prevent duplicate writes
- Validate media and creative states separately from upload completion
Common Snapchat Ads data objects used in integrations
| Object | Typical Use | Common target systems | Martini handling |
|---|---|---|---|
| Organizations | Top-level Snapchat business or agency structures containing advertising resources and account relationships. | Salesforce, Snowflake, SQL databases, reporting platforms | Martini retrieves Organizations through authenticated REST calls, preserves identifiers and permissions context, and maps them to enterprise account hierarchies. |
| Ad Accounts | Accounts that own campaigns, billing context, audiences, and performance data. | Snowflake, NetSuite, Salesforce, analytics platforms | Martini synchronizes account metadata, validates access before downstream calls, and uses account identifiers to scope campaign and reporting workflows. |
| Campaigns | Containers for campaign objectives, status, budget, and delivery configuration. | Marketing databases, Salesforce, Snowflake, planning systems | Martini retrieves or updates Campaigns in dependency order, maps status and budget fields, and applies idempotency and reconciliation rules. |
| Ad Squads | Intermediate objects defining targeting, placements, scheduling, bidding, and budget settings under Campaigns. | Marketing databases, warehouses, planning systems | Martini retains parent Campaign identifiers, transforms targeting and scheduling fields, and records per-object failures during batch synchronization. |
| Ads | Individual advertisements associated with an Ad Squad and creative. | Snowflake, campaign management stores, analytics platforms | Martini maps Ads with their Ad Squad and Creative relationships, preserves source identifiers, and prevents duplicate writes during incremental syncs. |
| Creatives | Media and advertising content used by Ads, including assets and creative metadata. | Asset stores, Snowflake, campaign databases, review workflows | Martini can orchestrate confirmed creative API operations, track asset and approval states, and separate media validation from ad activation. |
Authentication and security considerations
OAuth 2.0 and protected configuration
Snapchat Ads uses OAuth 2.0 with a developer application, client credentials, user authorization, access tokens, scopes, and permissions for Organizations and Ad Accounts. The exact access available depends on the Snapchat API products and the authorizing user's account permissions.
- Store client credentials, access tokens, and refresh tokens in protected Martini environment configuration.
- Keep authorization headers and token responses out of logs, payloads, mappings, and source control.
- Validate Organization and Ad Account access before reading or modifying advertising resources.
- Apply consent, hashing, retention, and data-minimization controls before sending customer or conversion data.
Operational considerations for Snapchat Ads integrations
Rate limits and pagination
Snapchat API limits can vary by endpoint, application, account, or request type. Workflows should control concurrency, handle HTTP 429 responses with bounded backoff, and follow collection cursors without infinite loops.
Reports and dependencies
Asynchronous reports require persisted request identifiers, bounded polling, and an operational path for unavailable or invalid results. Campaigns, Ad Squads, Ads, and Creatives have parent-child relationships and should be processed in dependency order.
Data quality and change management
- Use Snapchat identifiers and reporting date or breakdown keys for idempotency.
- Preserve source metric names, attribution windows, time zones, and status values alongside normalized fields.
- Record per-object outcomes for partial failures and reconciliation.
- Test mappings when Snapchat changes API versions, fields, enum values, reporting behavior, or media requirements.
Why use Martini instead of scripts or point-to-point integrations?
Maintainable integration orchestration
Scripts can call an API, but enterprise Snapchat Ads integrations also need OAuth lifecycle management, dependency ordering, pagination, asynchronous report polling, privacy rules, transformation, retries, and operational visibility. Martini organizes this behavior in reusable workflows and APIs.
Controlled data movement
Martini separates Snapchat API consumption from downstream applications and data stores. It can expose a controlled internal API, map source-specific objects into canonical models, preserve Snapchat reporting detail, and route partial failures without treating a large batch as one transaction.
Operational reliability
- Use schedules, checkpoints, bounded retries, and reconciliation workflows.
- Externalize credentials, endpoint configuration, and environment-specific values.
- Apply business and consent rules before data leaves enterprise systems.
- Deliver results to databases, warehouses, files, or downstream APIs through consistent workflow logic.
Frequently asked questions
Snapchat Ads is integrated primarily through the Snapchat Marketing REST API. Enterprise workflows can authenticate with OAuth 2.0, retrieve and manage Organizations, Ad Accounts, Campaigns, Ad Squads, Ads, and Creatives, obtain reporting data, and deliver normalized results to applications, databases, warehouses, or files. Larger reports may require asynchronous submission and polling.
Yes. Martini can integrate with Snapchat Ads by consuming the Snapchat Marketing REST API, orchestrating OAuth-authenticated workflows, handling pagination and asynchronous reports, transforming data, and exposing internal APIs for standardized Snapchat operations. A native Martini Snapchat Ads connector is not documented in the supplied materials.
No. A dedicated Snapchat Ads connector is not required. Martini can use Snapchat's confirmed REST APIs and OAuth 2.0 mechanisms, together with scheduled workflows, mappings, transformations, and controlled API endpoints. Callback mechanisms can be evaluated only for specific Snapchat products where they are documented.
Lonti does not charge an additional per-connector or per-vendor fee to integrate Snapchat Ads. The integration is subject to the provisioned capacity of the Martini environment. Separate costs may apply from Snapchat, cloud infrastructure, databases, warehouses, or other third-party systems depending on subscription, usage, and deployment model.
The Snapchat Marketing REST API and OAuth 2.0 are the primary confirmed mechanisms. Scheduled synchronization is the safer general approach for advertising objects and reporting. Asynchronous or batch-style processing may be used for selected reporting or high-volume operations, but generic bulk writes and media operations should be verified for each endpoint.
Complete webhook coverage for Snapchat Ads campaigns, Ad Squads, Ads, Creatives, and reporting is not confirmed. Selected Snapchat products may document callbacks, but they should be evaluated for the specific use case. Martini can receive a documented callback through an API, while scheduled REST polling provides the general fallback.
A Martini workflow can define an account, date range, breakdown, and metric scope, submit or retrieve a report, poll when necessary, and map the response into a canonical reporting model. It should retain Snapchat-specific metrics, attribution metadata, identifiers, and source timestamps alongside normalized fields.
Martini workflows can classify authentication, permission, invalid-identifier, rate-limit, temporary report, and permanent parameter failures. They can use bounded retries and backoff for transient failures, persist checkpoints and report identifiers, process partial results independently, and use Snapchat object identifiers or reporting keys to support idempotent writes. Martini can also expose an API façade for controlled enterprise access to Snapchat operations.
Related Martini documentation
Workflows
Data
Connect Snapchat Ads with your enterprise systems
Use Martini to build secure, maintainable Snapchat Ads integrations through REST APIs, OAuth 2.0, scheduled workflows, reporting orchestration, data mapping, and reliable delivery to enterprise applications and data platforms.