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Yext Integration Guide
Connect Yext Knowledge Graph data with enterprise applications through REST APIs, selected GraphQL queries, webhook notifications, and bulk synchronization workflows.
Yext integration options at a glance
Yext provides REST APIs for managing Knowledge Graph content, including Entities, Entity Types, Folders, Labels, Locations, Reviews, and related platform resources. Selected content-delivery and search use cases can use GraphQL, while webhook-style notifications are available for certain platform and application scenarios rather than every entity change. Bulk and asynchronous operations support larger data volumes, subject to endpoint limits and account permissions. Yext primarily uses API keys, with application authorization available in selected scenarios. Martini can consume these APIs, receive supported notifications, orchestrate scheduled and bulk workflows, transform data, maintain synchronization checkpoints, and expose a controlled API façade for internal applications.
| Integration point | Supported by Yext? | Common use cases | How Martini supports it |
|---|---|---|---|
| REST APIs | Yes | Manage and retrieve Knowledge Graph content, including creating, updating, deleting, and reading Entities, Entity Types, Folders, Labels, Locations, Reviews, and related resources where enabled. | Martini can consume Yext REST endpoints from workflows, map request and response data, apply business rules, and expose a controlled REST façade around selected Yext operations. |
| GraphQL APIs | Limited | Query selected content-delivery and search-oriented Yext use cases with a client-selected field set. GraphQL should not be assumed for all administrative or mutation operations. | Martini can consume a Yext GraphQL endpoint when the relevant product and account expose it, then transform the response for internal applications or downstream systems. |
| Webhooks / outbound callbacks | Limited | Receive notifications for selected platform and application events. Coverage, payload completeness, delivery behavior, and permissions depend on the subscription and event type. | Martini can expose a webhook endpoint, validate and deduplicate notifications, retrieve the current Yext resource when needed, and route the result through a workflow. |
| Bulk / async / batch APIs | Yes | Process larger Knowledge Graph updates through batch requests, entity imports, or asynchronous jobs, subject to endpoint limits, ordering requirements, and account permissions. | Martini can submit bounded batches, poll asynchronous job status, process partial success responses per entity, and route persistent failures to an exception workflow. |
| File / attachment APIs | Limited | Work with structured media fields and content-delivery resources where supported. A universal binary attachment API should not be assumed for every Entity Type. | Martini can transfer URLs, asset references, or supported file content through workflows, but the selected Yext resource must be verified before designing upload or replacement behavior. |
| Analytics APIs | Limited | Retrieve Yext analytics-related data where enabled for the account and product configuration. Direct SQL or JDBC access to Yext databases is not expected. | Martini can consume available analytics endpoints, normalize results, and write them to supported databases or data platforms for reporting and reconciliation. |
| Authentication | Yes | Authenticate primarily with Yext API keys supplied through a query parameter or API-key header, with application authorization available for selected scenarios. | Martini can store API keys in secrets or environment configuration, apply account-scoped settings, and keep credentials out of workflow source and logs. |
| SDKs | Limited | Yext provides developer tooling and API documentation, but SDK availability and language coverage vary by API. Direct HTTP API use is the more portable integration approach. | Martini can call the underlying HTTP APIs directly, reducing dependency on a particular SDK version while retaining reusable workflow and mapping assets. |
How Yext exposes data and business events
Yext REST APIs
Yext REST APIs are the primary mechanism for administrative Knowledge Graph operations, including reading and managing Entities, Entity Types, Locations, Folders, Labels, Reviews, and other enabled resources. API availability and fields depend on the product, account permissions, and API version.
Martini implementation pattern
Martini implementation pattern: a workflow authenticates with a secret-backed Yext API key, calls the required endpoint, handles pagination or asynchronous responses, maps the result to a canonical model, and writes to the target system or returns a controlled API response.
Implementation sequence
Yext GraphQL APIs
Yext provides GraphQL access for selected content-delivery and search-oriented use cases. GraphQL is useful when an application needs a client-selected field set, but it should not be assumed for all administrative operations or mutations.
Martini implementation pattern
Martini implementation pattern: a workflow sends a documented GraphQL query to the relevant Yext endpoint, supplies configured variables, checks both transport and GraphQL errors, and maps the selected response fields into an internal API or downstream data model.
Implementation sequence
Yext Webhook Notifications
Yext supports webhook-style or event-notification mechanisms for selected platform and application scenarios. Notifications may contain a full payload or only a reference, and coverage is not universal for every Entity Type, field, or change.
Martini implementation pattern
Martini implementation pattern: Martini exposes a secured webhook API, validates the notification according to the documented Yext subscription behavior, deduplicates the event, retrieves the current resource when necessary, and processes the change asynchronously through a workflow.
Implementation sequence
Yext Bulk and Async Operations
Yext supports bulk-oriented Knowledge Graph operations through batch requests, imports, or asynchronous jobs depending on the endpoint. Responses may include individual validation errors alongside successful operations.
Martini implementation pattern
Martini implementation pattern: a scheduled workflow reads or receives a bounded batch, submits it to Yext, polls the job or batch status, separates successful and failed items, and stores checkpoints and replay information for operational recovery.
Implementation sequence
Yext Incremental Synchronization
Incremental Yext synchronization can combine updated timestamps, entity filters, pagination cursors, change or export jobs, and selected webhook notifications. The exact mechanism depends on the API and resource.
Martini implementation pattern
Martini implementation pattern: Martini stores a high-water mark or cursor, reads with an overlap window, reconciles by Yext entity ID or stable external ID, and advances the checkpoint only after the target write succeeds or the item is safely recorded for replay.
Implementation sequence
Common Yext integration patterns
Pattern 1: Synchronize locations from a master system to Yext
When to use this pattern
Use this pattern when Salesforce, NetSuite, Workday, or another master system owns location data and Yext must reflect approved addresses, hours, contact details, categories, and identifiers. It is suitable for scheduled incremental loads and larger initial migrations.
Integration direction
Example Mapping
| Yext Field | Canonical Field | Target Field |
|---|---|---|
| externalId | businessLocationId | Yext Entity external identifier |
| address | postalAddress | Yext Location address |
| hours | operatingHours | Yext Location hours |
| phone | primaryPhone | Yext Location phone |
Martini implementation pattern
Martini retrieves changed source locations, validates required fields and Entity Type compatibility, matches records using a stable external ID, transforms nested address and hours structures, and submits bounded Yext batches. Partial failures are recorded per location, transient errors are retried with backoff, and repeated validation failures are routed for review.
Martini capabilities used
- scheduled workflows
- API consumption
- data mapping
- business rules
- bulk orchestration
- error handling
Pattern 2: Propagate Yext Knowledge Graph changes downstream
When to use this pattern
Use this pattern when downstream applications, internal directories, or a data warehouse need current Yext Entities, Locations, Products, or Services. Selected webhook notifications can reduce latency, while scheduled incremental retrieval covers events that are not exposed.
Integration direction
Example Mapping
| Yext Field | Canonical Field | Target Field |
|---|---|---|
| id | sourceEntityId | externalId |
| type | entityType | recordType |
| name | displayName | name |
| updatedDate | sourceUpdatedAt | lastModifiedAt |
Martini implementation pattern
Martini receives eligible Yext notifications or polls using a stored timestamp and overlap window, retrieves the current Entity rather than trusting an incomplete event payload, applies field and publication rules, and writes idempotently to the target. Event duplication, out-of-order delivery, and eventual indexing delays are handled with identifiers and timestamp checks.
Martini capabilities used
- webhook APIs
- scheduled workflows
- API consumption
- checkpointing
- data transformation
- idempotency
- retry handling
Pattern 3: Consolidate Yext Reviews for customer-service operations
When to use this pattern
Use this pattern when customer-service teams need Yext Reviews in Zendesk, ServiceNow, a database, or an operational reporting process. The workflow can prioritize low-rated reviews and enrich them with location or account context.
Integration direction
Example Mapping
| Yext Field | Canonical Field | Target Field |
|---|---|---|
| reviewId | externalReviewId | ticket.externalReference |
| rating | customerRating | ticket.priority |
| content | reviewText | ticket.description |
| locationId | businessLocationId | ticket.locationReference |
Martini implementation pattern
A Martini workflow retrieves new or changed Reviews, deduplicates by review ID, joins the review to Yext Location data or another account source, applies rating and routing rules, and creates or updates the target support item. Failed writes are retried, while unresolved records retain the source identifier and processing state for replay.
Martini capabilities used
- scheduled workflows
- REST API consumption
- data enrichment
- business rules
- duplicate prevention
- operational error handling
Pattern 4: Expose a controlled Yext content API façade
When to use this pattern
Use this pattern when multiple internal applications need Yext Locations, Products, Services, or other content but should not manage Yext credentials or API-specific schemas directly. It also provides a place for access rules, field filtering, and fallback behavior.
Integration direction
Example Mapping
| Yext Field | Canonical Field | Target Field |
|---|---|---|
| entityId | contentId | id |
| name | displayName | name |
| address.locality | city | location.city |
| hours | openingHours | location.openingHours |
Martini implementation pattern
Martini exposes a controlled REST API that authenticates callers, validates query parameters, consumes the appropriate Yext REST or selected GraphQL endpoint, filters and transforms fields into a stable internal contract, and applies caching or fallback rules where designed. Upstream errors are translated into consistent responses and logged without exposing Yext credentials.
Martini capabilities used
- API exposure
- API consumption
- authorization
- data mapping
- business rules
- error handling
Applications commonly integrated with Yext
Yext data can be coordinated with enterprise applications that manage business locations, customer operations, product information, employee directories, support processes, issue remediation, or analytics. The exact object mappings and direction depend on the Yext account, Entity Types, API versions, and target application configuration.
| Application | Scenario | Direction | Martini Pattern |
|---|---|---|---|
| Salesforce | Synchronize accounts, locations, contacts, or service information with Yext-managed business content and location data. | Salesforce → Martini → Yext | A Martini scheduled workflow retrieves changed Salesforce data, maps stable identifiers and location attributes to Yext Entities, validates required fields, submits bounded batches, and records per-entity outcomes. A reverse workflow can retrieve changed Yext Entities and update selected Salesforce objects. |
| ServiceNow | Make location and business-directory information available to service operations and route selected review or synchronization events into service workflows. | Yext → Martini → ServiceNow | Martini retrieves or receives eligible Yext changes, enriches them with location or account context, maps them to the required ServiceNow table fields, and creates or updates records with duplicate checks and retry handling. |
| NetSuite | Publish product, subsidiary, location, or business-unit information from NetSuite into Yext-managed content. | NetSuite → Martini → Yext | A scheduled Martini workflow reads changed NetSuite objects, resolves the target Yext Entity Type, maps business identifiers and fields, submits bulk updates where appropriate, polls asynchronous jobs, and routes validation failures for review. |
| Workday | Synchronize organization, office, or location information used in employee and public-facing directories. | Workday → Martini → Yext | Martini consumes the relevant Workday API, normalizes organization and location data, applies field and publication rules, and upserts corresponding Yext Locations or other configured Entities using an external-ID reconciliation table. |
| Shopify | Keep store locations, product information, and selected business attributes aligned between commerce operations and Yext content. | Shopify → Martini → Yext | Martini retrieves Shopify resources and maps approved fields to Yext Locations, Products, or other Entity Types. Where required, a reverse workflow reads Yext content, applies business rules, and updates selected Shopify resources while preventing update loops. |
| Zendesk | Provide location and business information to support agents and route selected review or customer-experience events into support workflows. | Yext → Martini → Zendesk | Martini retrieves new or changed Yext Reviews and related Location information, deduplicates by Yext review ID, enriches the payload, and creates or updates Zendesk tickets according to rating, location, and priority rules. |
| Jira | Create engineering or data-quality issues when Yext validation, publishing, or synchronization failures require remediation. | Yext → Martini → Jira | Martini captures per-entity failures from Yext API or bulk responses, groups repeated errors, applies severity and ownership rules, and creates or updates Jira issues with source IDs, error details, and replay references. |
| Snowflake | Load Yext Entity, Review, Listing, or analytics data into an enterprise data platform for reporting and quality analysis. | Yext → Martini → Snowflake | A Martini scheduled workflow reads paginated Yext APIs or supported exports, normalizes nested and localized fields, stages the results, and writes them to Snowflake with source identifiers, extraction timestamps, and checkpoint state. |
How to build a Yext integration in Martini
Objective
Configure Yext account details, API version, account-scoped parameters, and credentials without embedding secrets in workflow logic.
Instructions in Martini
- Create a Martini secret or environment configuration for the Yext API key.
- Keep account identifiers, API versions, and endpoint settings configurable.
- Request only the Yext permissions required by the integration.
- Select the documented authentication method for the chosen Yext API.
Objective
Select a trigger that matches the required latency and the Yext capability available for the resource.
Instructions in Martini
- Use a Yext webhook notification where the required event type is supported.
- Use a scheduled workflow for incremental polling, bulk retrieval, or reconciliation.
- Use an exposed Martini API when another system must request Yext data on demand.
- Use a start trigger and asynchronous workflow where processing should be decoupled.
Objective
Receive or retrieve complete Yext data while handling pagination, incomplete notifications, and asynchronous operations.
Instructions in Martini
- Validate incoming notification context before processing it.
- Retrieve the current Entity, Location, Review, or other resource when the event contains only a reference.
- Continue through documented pages or cursors.
- Poll bulk or asynchronous jobs until completion, timeout, or failure.
Objective
Coordinate calls, enrichment, validation, and target writes as a maintainable Martini workflow.
Instructions in Martini
- Separate source retrieval, transformation, business rules, and target persistence into clear workflow stages.
- Persist a cursor, high-water mark, or reconciliation state for incremental synchronization.
- Use bounded concurrency for high-volume Yext operations.
- Route partial failures independently from successful items.
Objective
Convert Yext structures into the canonical model required by the target application or API.
Instructions in Martini
- Map actual Yext fields and Entity Types rather than relying on generic record assumptions.
- Normalize nested addresses, hours, arrays, localized values, media references, and identifiers.
- Validate required fields, enumerations, and field representations before writing.
- Preserve Yext entity or review IDs for reconciliation and idempotency.
Objective
Apply ownership, publication, routing, filtering, and data-quality decisions before the target write.
Instructions in Martini
- Filter changes by Entity Type, folder, label, timestamp, or configured business scope.
- Apply rating-based routing for Reviews or source-specific publication rules for Locations and Entities.
- Prevent stale or out-of-order events from overwriting newer data.
- Record rejected items with actionable validation details.
Common Yext data objects used in integrations
| Object | Typical Use | Common target systems | Martini handling |
|---|---|---|---|
| Entities | Represent structured Knowledge Graph content such as businesses, locations, products, providers, events, or services. | Salesforce, NetSuite, Snowflake, internal directories, websites, and data-quality workflows | Martini reads, creates, updates, and deletes Entities through Yext APIs, using stable identifiers, Entity Type validation, field mapping, pagination, and per-entity error handling. |
| Entity Types | Define the fields, validation behavior, and supported structure for categories of Yext Entities. | Master-data systems, governance processes, internal APIs, and synchronization configuration | Martini can retrieve Entity Type metadata to validate mappings, detect schema changes, and route unsupported or newly required fields for review. |
| Locations | Store addresses, hours, contact information, coordinates, and other location-oriented attributes. | Salesforce, ServiceNow, Workday, Shopify, public directories, and Snowflake | Martini normalizes address and hours structures, matches records using external IDs or Yext entity IDs, and submits location updates in batches or individual requests. |
| Folders | Organize and group Yext Entities for administration, filtering, or operational management. | Content governance tools, internal administration systems, and reporting platforms | Martini synchronizes folder membership where required, preserves Yext identifiers, and applies business rules before writing organizational changes. |
| Labels | Apply metadata to Entities for categorization, filtering, and administrative workflows. | Governance systems, operational dashboards, data-quality processes, and internal APIs | Martini maps source classifications to Yext Labels, validates allowed values, and handles additions or removals idempotently. |
| Reviews | Represent customer review data associated with Locations or other supported entities. | Zendesk, ServiceNow, Snowflake, customer-service workflows, and reporting platforms | Martini retrieves changed Reviews, deduplicates by review ID, enriches them with Location context, applies routing rules, and stores processing status. |
Authentication and security considerations
API-key authentication
Yext primarily authenticates API requests with API keys supplied through a query parameter or API-key header, depending on the API and documentation version. Application or platform authorization may apply to selected partner scenarios, but OAuth should not be assumed for every Yext integration.
Credential management
- Store Yext API keys in Martini secrets or environment configuration.
- Keep account IDs, business IDs, API versions, and endpoint settings configurable.
- Request only the permissions required for the workflow.
- Rotate keys according to organizational policy and prevent credentials from appearing in logs.
Operational considerations for Yext integrations
Reliability and scale
- Confirm account-specific quotas, endpoint limits, batch sizes, and concurrency guidance.
- Use pagination, cursors, checkpoints, bounded concurrency, and exponential backoff.
- Process bulk responses per Entity because successful and failed operations can coexist.
- Persist high-water marks with overlap windows to reduce missed changes.
Data consistency
- Use Yext entity IDs or stable external IDs for idempotent writes.
- Expect webhook duplication, delayed delivery, and out-of-order events.
- Allow for publishing and indexing delays after a successful Knowledge Graph write.
- Validate mappings when Entity Types, required fields, enumerations, or API versions change.
Testing and monitoring
Test representative Entity Types, nested fields, localized values, media references, partial failures, and account permissions before production rollout. Monitor workflow outcomes, API responses, asynchronous job status, retry counts, and reconciliation state without logging sensitive credentials or unnecessary customer data.
Why use Martini instead of scripts or point-to-point integrations?
More than a point-to-point script
Martini separates Yext API consumption from mapping, business rules, target writes, and operational handling. This makes location, Entity, Review, and bulk synchronization workflows easier to maintain as Yext schemas, API versions, and target systems evolve.
Reusable integration control
Martini can combine scheduled workflows, webhook APIs, REST or GraphQL consumption, checkpoints, validation, transformations, retries, and API exposure in a consistent implementation. It can also provide a controlled façade so internal applications do not need direct Yext credentials or API-specific contracts.
Operational reliability
- Centralize secrets and environment-specific configuration.
- Handle pagination, asynchronous jobs, partial failures, and duplicate events.
- Apply consistent validation, retry, monitoring, and reconciliation patterns.
- Extend workflows with custom logic when provider-specific transformations require it.
Frequently asked questions
Yext can be integrated through its REST APIs for Knowledge Graph administration and content management, selected GraphQL APIs for content-delivery and search use cases, webhook-style notifications for supported events, and bulk or asynchronous operations for larger data volumes. API keys are the principal authentication method, subject to account permissions and API-specific requirements.
Yes. Martini can consume Yext REST APIs, consume selected Yext GraphQL endpoints, receive supported Yext webhook notifications, orchestrate scheduled and bulk synchronization workflows, and expose controlled APIs for internal applications that need Yext data.
No. A dedicated Yext connector is not required. Martini can integrate with Yext using its confirmed native REST APIs, selected GraphQL endpoints, webhook-style notifications, bulk operations, scheduled synchronization, and API-key authentication.
Lonti does not charge an additional per-connector or per-vendor fee to integrate Yext with Martini. The integration is subject to the provisioned capacity of the Martini environment. Separate costs may apply from Yext, infrastructure providers, or other third-party systems depending on subscriptions, usage, and deployment model.
Use Yext REST APIs for administrative Knowledge Graph operations such as creating, updating, and retrieving Entities. Use GraphQL only where the relevant Yext content-delivery product exposes the required query. Use webhook notifications for supported event scenarios and scheduled or bulk workflows for high-volume or uncovered changes.
Potentially, for event types exposed through Yext webhook or notification mechanisms. Coverage is not necessarily universal across Entity Types, fields, and operations, so scheduled incremental polling or export-style processing may be needed for unsupported changes.
Martini can use timestamps, filters, cursors, change jobs, or supported notifications to identify changes, then map Yext Entities, Locations, Reviews, or other objects into a canonical and target-specific model. Workflows can normalize nested fields, apply business rules, preserve stable identifiers, and write to applications or databases.
Martini workflows can distinguish transient API failures from validation errors, apply bounded retries and backoff, and route persistent failures for operational review. Stable Yext IDs, event identifiers, timestamps, reconciliation state, and per-entity bulk results support idempotency and protection against duplicate or out-of-order processing. Martini can also expose an API façade around Yext data, allowing internal applications to use a controlled contract without holding Yext credentials.
Related Martini documentation
Workflows
Connect Yext with your enterprise systems
Use Martini to build maintainable Yext integrations for Knowledge Graph synchronization, webhook processing, bulk operations, reviews, analytics, and controlled internal APIs.